06/24/2026
Sharing an update that came out during my attendance at TMP Toronto yesterday (and outlined in the June 23 daily update from travelweek)!
🌴 Positive News for Travellers: Cuba Opens the Door Wider Than Ever
Cuba has just launched one of the most significant tourism overhauls in its history — and while the island is navigating challenges, these reforms signal major opportunity for future travellers who love Cuba’s culture, beaches, and warmth.
⭐ The Big Headline: Cuba now allows 100% foreign ownership of tourism projects.
This is a game‑changer. It means international hotel brands, investors, and hospitality experts can fully build, own, and operate properties — bringing in fresh capital, modern standards, and upgraded guest experiences.
🌟 Why this is good news for travellers itching to return:
> More modern, well‑stocked resorts
Cuba is giving tourism operators direct control over their supply chains. That means fewer shortages, better food and beverage options, and improved consistency across resorts.
> New investment in iconic destinations
Areas like Old Havana, Trinidad, and Los Cayos — already beloved by Canadians — are opening to private development. Expect revitalized hotels, boutique stays, and more curated experiences.
> Better service + faster upgrades
With decentralized management and private operators stepping in, Cuba is aiming for quicker renovations, improved facilities, and higher guest satisfaction.
> Authentic, local experiences
Private Cuban entrepreneurs can now design and sell unique cultural excursions. Travellers will have more immersive, community‑based activities to choose from.
> Easier financial transactions
New global banking integrations and digital banking tools will make booking, paying, and managing travel smoother.
> Future‑ready tourism
From real estate development in tourist zones to marina investments and expanded travel operations, Cuba is positioning itself for a stronger, more resilient tourism future.
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✈️ The Bottom Line for Canadian Travellers
Even though Canada’s current travel advisory remains at avoid non‑essential travel and major operators have paused service, Cuba’s sweeping reforms show a country preparing for a comeback.
For travellers who adore Cuba — or can’t wait to return — this is a promising sign that the island is investing heavily in a brighter, more visitor‑friendly future.
“We are excited to be part of this extraordinary chapter,” said Gihana Galindo, Director of the Cuba Tourist Board in Toronto