Destination Cape Breton

06/19/2026

It was great to get this agreement signed and we look forward to supporting our partners as they shape the future of Mi’kmaw cultural tourism.

Yesterday marked a milestone for Unama'ki – Cape Breton Island.

Destination Cape Breton and the Nova Scotia Indigenous Tourism Enterprise Network (NSITEN) signed a Memorandum of Understanding — a shared commitment to growing authentic Mi'kmaw L'Nu tourism experiences across the Island, grounded in the principles of Two-Eyed Seeing / Etuaptmumk.

More support for Mi'kmaw L'Nu tourism businesses. Deeper collaboration across our industry. A more authentic destination for everyone who visits.

Photo L-R: Terry Smith, CEO of Destination Cape Breton; Warden Bonny MacIsaac, Municipality of the County of Inverness and Vice-Chair of Destination Cape Breton; Andrea Stevens, Chairperson of the Nova Scotia Indigenous Tourism Enterprise Network; Robert Bernard, Executive Director of the Nova Scotia Indigenous Tourism Enterprise Network.

https://destinationcapebreton.com/destination-cape-breton-and-nova-scotia-indigenous-tourism-enterprise-network-sign-historic-partnership-agreement/

06/18/2026

Yesterday marked a milestone for Unama'ki – Cape Breton Island.

Destination Cape Breton and the Nova Scotia Indigenous Tourism Enterprise Network (NSITEN) signed a Memorandum of Understanding — a shared commitment to growing authentic Mi'kmaw L'Nu tourism experiences across the Island, grounded in the principles of Two-Eyed Seeing / Etuaptmumk.

More support for Mi'kmaw L'Nu tourism businesses. Deeper collaboration across our industry. A more authentic destination for everyone who visits.

Photo L-R: Terry Smith, CEO of Destination Cape Breton; Warden Bonny MacIsaac, Municipality of the County of Inverness and Vice-Chair of Destination Cape Breton; Andrea Stevens, Chairperson of the Nova Scotia Indigenous Tourism Enterprise Network; Robert Bernard, Executive Director of the Nova Scotia Indigenous Tourism Enterprise Network.

https://destinationcapebreton.com/destination-cape-breton-and-nova-scotia-indigenous-tourism-enterprise-network-sign-historic-partnership-agreement/

06/15/2026

📣 Free training for Cape Breton Island tourism operators!

Through our partnership with TIANS and the Nova Scotia Tourism Human Resource Council, eligible Island businesses can access e-learning, certifications and HR tools at no cost.

🗓️ Plus, join us June 24 for an in-person Belong: Accessible Tourism Workplaces session at Inverary Resort — space is limited!

Learn more and register 👇

🔗

Building a stronger tourism workforce starts with effective HR practices supported by practical training. Destination Cape Breton is pleased to share that online courses and in-person workshops are available again this year through our partnership with the Tourism Industry Association of Nova Scotia...

06/05/2026

Help visitors and locals find you this season. 🔍

Whether someone is planning a trip to Cape Breton Island–Unama'ki or just looking for something to do this weekend, VisitCapeBreton.com and the Visit Cape Breton App are where they're searching.

Our Island-wide event calendar currently features more than 150 events, and both platforms continue to be key resources for visitors and locals alike — from staycation ideas to weekend activities and upcoming events. 🗓️

So far in 2026, we've seen:

📊 1 million+ views on VisitCapeBreton.com
📱 100,000+ views on the Visit Cape Breton App since launching last month
Every view is a potential visitor, customer or attendee — and listing your business or event is free.

Getting listed is quick and easy. Whether you're a tourism operator, business owner or event organiser, make sure people can find you. 🌟

👉 Add or update your listing today: destinationcapebreton.com/forms

06/04/2026

Saddle up, Cape Breton — something big is coming this fall.

The Cape Breton Pro Rodeo is headed to Centre 200 in Sydney, September 24–27, 2026, and we couldn't be more excited to welcome visitors to the Island for this one-of-a-kind experience.

Four days of professional rodeo competition featuring bull riding, barrel racing, bronc riding and more — plus live performances from Sam Roberts, Alan Doyle, High Valley, Doc Walker, Adam Baldwin and Mary Francis. There's something for every age, every taste, and every reason to make the trip.

CAPE BRETON… A HISTORIC NEW EVENT IS ARRIVING

For the FIRST TIME EVER, Cape Breton will host a professionally sanctioned international PRO rodeo — bringing world-class competition, elite athletes, live music, and a one-of-a-kind event experience to one of Canada’s most iconic destinations.

CAPE BRETON PRO RODEO 🐂
September 24–27, 2026
Centre 200 | Sydney, Nova Scotia

Over four unforgettable days, Cape Breton will welcome an international event unlike anything the island has experienced before — combining premier rodeo competition, major-event energy, and an atmosphere built for fans, families, and visitors from near and far.

Experience:
🔥 Professional rodeo competition
🔥 International athletes and competitors
🔥 Bull riding, barrel racing & bronc riding action
🔥 Live Music Series – Thursday, Friday & Saturday Nights
🔥 Vendor Village
🔥 RV Camping
🔥 Family-friendly experiences
🔥 Tourism, hospitality & community celebration
🔥 A major destination event for Cape Breton

This is more than a rodeo — it’s a landmark event designed to showcase Cape Breton on a
bigger stage, drive tourism, create unforgettable memories, and bring thousands together for a first-of-its-kind experience.

A new chapter in major events begins here.

Cape Breton Pro Rodeo | Sept 24–27, 2026
Centre 200 | Sydney, NS
Get your tickets tomorrow at: https://am.ticketmaster.com/c200tickets/buy?id=Mjk=

Cape Breton… history is about to begin.

05/26/2026

Please take a look at this province-wide survey on the Impact of Gaelic language and culture in Nova Scotia. Your help in completing this survey will ensure broad and representative input from across the province.

Tapadh leibh!

We're exploring how Gaelic culture influences life in Nova Scotia—at home, in communities, and in the economy.

Share your experience and help us understand its impact. Take the survey at gaelicnssurvey.ca

05/21/2026

Industry Engagement Webinar – Spring 2026

Drive more visitors to your business through Destination Cape Breton's channels

Destination Cape Breton's website and new mobile app are driving more leads than ever to tourism businesses. Join us for our upcoming webinar on Wednesday, June 3 at 10:00 AM to learn how you can get the most out of this growth trend.

We'll cover:
✅ Optimizing your business, package or event listing
✅ New AI trip planning tools
✅ Getting greater exposure through new marketing opportunities

Plus: upcoming training opportunities for your team and information on the new Marketing Levy reporting system.

Review the webinar details and register now:

Destination Cape Breton’s website and new mobile app are driving more leads than ever to tourism businesses. Join us for an upcoming webinar to learn how you can make the most of Destination Cape Breton’s visitor channels and better connect with travellers planning their time on Cape Breton Isla...

05/08/2026

Today, members of the Destination Cape Breton team took part in the Great Cape Breton Clean Up Eve, tidying up litter around our office on Keltic Drive!

The Great Cape Breton Clean Up is an annual, municipality-wide litter cleanup that brings people together to care for the places we live, work and play. This Island is our home, our workplace and our daily inspiration, and keeping it beautiful is something of which we're proud!

Thank you to everyone across Cape Breton Regional Municipality and beyond who will roll up their sleeves this weekend. Every bag collected is a small act of love for this incredible place we call home.

05/06/2026

This evening's Industry Engagement Session in We'koqma'q at the We'koqma'q Community Hall has been cancelled due to a death in the community.

Please check out our website to see the remaining sessions: https://destinationcapebreton.com/industry-engagement-sessions-spring-2026/

04/29/2026

Destination Cape Breton, Cape Breton Music Industry Cooperative. and Cape Breton Regional Municipality are pleased to announce that Cape Breton Island has been selected to host the 2027 Canadian Folk Music Awards / Prix de musique folk canadienne taking place in Sydney from April 8–11, 2027.

https://destinationcapebreton.com/cape-breton-island-selected-to-host-the-2027-canadian-folk-music-awards-lile-du-cap-breton-accueillera-les-prix-de-musique-folk-canadienne-2027/