The Idea Integration Co. Inc.

09/23/2024

I wrote something. It took a long time to research it. Please go read it.

The business world is a little messy right now. We are in a time of economic uncertainty; businesses in luxury, consumer goods, startups, and more are facing increasing pressure to do more with less.

07/31/2024

I wrote something about why spectacles are better than spam.

https://www.linkedin.com/pulse/spectacles-spam-saul-colt-uz3lc/

07/08/2024

Excited to see our work show up in Fast Company Magazine!

If you want a new EV and happen to have the money, a Dutch company will take a classic Porsche and convert it to a bespoke electric car.

05/22/2024

Hey, look at me! I mean, don't look at me because I am not crazy about how I look in this, but there is a lot of good thinking and chatting about branding and marketing in this conversation with Qasim Virjee from StartWell. So please close your eyes and give it a real listen.

In the post-pandemic era, marketing faces challenges such as declining efficacy and escalating costs. Brands must take calculated risks and create spectacles...

05/15/2024

Want to share in 1.75 million dollars?

Are you someone who appreciates beautiful things and loves to tell your fancy friends about them? Voitures Extravert, makers of the best electric 911, have launched a $1.75 million referral program, and it couldn’t be easier.

For the 2024 calendar year, we are rewarding people with $25,000 for every referral that leads to the sale of one of our electric 911 vehicles. There's no limit to how many referral bonuses someone can collect. The payment schedule aligns with the payment for the car, ensuring you get your reward promptly.

The referral program is now open to all individuals! Whether you're a professional or simply love our brand, you can join the Voitures Extravert family…and that comes with some perks. Owners and referrers will be included in a series of private events, exclusive dinners, test drives, and other cool things in the coming months, showing you how much we appreciate you.

"We promised from our first announcement that we would do things differently. We see a more interesting opportunity to share our marketing and advertising budget with fans that influence sales than produce a pile of probably award-winning ads that may not get seen by the right people." This is a fancy quote by me…the writer of this post, and I also happen to be the CMO.

If you are curious or have a referral for us, please email me at [email protected].

We are building something special here, and we want you to be a part of it.

05/13/2024

I am about to change 10 people's lives.

Yes, that sounds like hyperbole, but it is true because, for the first time, I am offering to work one-on-one with the first 10 people to sign up to build or improve their personal brands.

We all know that the concept of work has undergone a radical transformation in the last few years. With the rise of remote work, the need to differentiate ourselves and stand out in a virtual landscape has never been more crucial. Now, more than ever, your personal brand is your most valuable asset.

I have worked on my personal brand [every day] for 2 decades and if I many say so, I am the very best at building brands. That's why I am sharing what I know through a unique opportunity. Anyone who signs up gets approx 5 hours of my time to elevate your personal brand. I will walk you through my entire process and yes there will be some homework.

In a world where first impressions are often made online, I will guide you through the process of crafting a compelling personal brand that sets you apart from the crowd.

Personal branding is not just about creating a logo or a catchy tagline; it's about authentically showcasing your skills, values, and unique personality. We will work together to define your brand identity, develop a cohesive brand story, and create a standout online presence that resonates with your audience.

My approach to personal branding is practical and innovative, drawing from my extensive experience in marketing and advertising. Whether you're an entrepreneur looking to establish credibility in your industry or a professional aiming to advance your career, this consultation will provide you with the tools and strategies you need to succeed in today's competitive landscape.

There are only 10 spots, so if this sounds interesting, I would suggest you jump on the link soon!

https://www.theideaintegration.com/store/p/1-on-1-personal-branding-consultation

04/12/2024

Thank you to Motor Authority for sharing our news!

Voitures Extravert wants to change how luxury cars are sold and plans to build a community around its cars.

01/14/2024

We have been heads down for the last week researching and building inspiration for a new brand we are building for a dream client. I relived this article tonight and it is the exact feeling I am going for with this brand. I encourage you to read this.

You’ll thank me after.

It was this week's episode of Celebrity Apprentice where Donald Trump and Clay Aiken understood that they didn't understand me, and feeling misunderstood by Donald Trump and Clay Aiken is its own kind of joy. Passion and art can be more important than money.

12/19/2023

Take my money!!!!

$500 GIVEAWAY ALERTHey, fabulous humans! Saul C**t here, the ringmaster of creativity, bringing you a chance to win some cold, hard cash (or a PayPal transfe...

11/22/2023

On today's episode, we chat with Darren Frank, the Founder of Brightfield Partners, a fractional CFO firm bringing his decade-plus Fortune 500 experience to companies everywhere. We will discuss why it is important to take your finances seriously no matter if you are a side hustle or a large enterprise.

Bring your questions or just listen in, this one is important.

09/03/2023

I like to use the Labour Day weekend to do some reflecting. You see this weekend marks 90 days till our 15th year in business and I like to take this weekend to do deep planning on how we will attack the new (fiscal) year. You can't look forward without looking back a little, and this was one of the most incredible and bittersweet years in our company's history.

Creatively, this past year has been nothing short of incredible for us at The Idea Integration Co. Our creative engines were firing on all cylinders, churning out some of the best work in our company's history. It's been a year where we truly unleashed our creative ideas onto the world, and the results were nothing short of spectacular for our clients.

We proudly accomplished not one, not two, but five boot camps with our most recent one just a few weeks ago with an incredible group of people at WindsorONE. We also tackled two super-secret projects under NDA for products you probably use daily. These projects were done behind the scenes (for the actual AOR's), and we couldn't be prouder. Our team's dedication and passion shone through in every joke, pixel, word, and brushstroke of these projects. Honestly, it is weird not to be able to take credit for them because they are very "us." So much that a friend emailed me to say someone was ripping off our style :)

But, as the saying goes, life's a rollercoaster, and this year had bittersweet moments. For the first time in 15 years, we faced a challenge we never expected or had encountered before. We had clients default on approximately $100,000 owed to us. It was a tough pill to swallow, and it stung, and it hurt, and it still does. However, I'm incredibly proud of our team's resilience and our commitment to our values. We ensured that our fantastic staff got paid, and the same with contractors and vendors a little slower than usual, but everyone was made whole. The only one who didn't get paid was yours truly (say goodbye to my bar mitzvah money), but that's the price you sometimes pay when you're committed to doing right by your people.

Looking ahead to our 15th year in the business, we're close to closing a few projects we are really passionate about and hope these come to reality.

We don't know the meaning of "stop," and we're determined to make this year our best yet because this is all we know to do. However, a little bit of luck wouldn't hurt...and if you have a project, reach out!

So, here's to creativity, resilience, and the amazing journey ahead. We're ready to tackle new challenges, create jaw-dropping campaigns, and maybe, just maybe, catch a break. :)

Stay tuned for more awesomeness from The Idea Integration Co.

06/23/2023

Allan Shulman is a performance marker; he thinks performance marketing is the be-all and end-all of marketing. Saul C**t is many things (lover, fighter), including a world-famous creative marketing executive.

For the first time, these two will square off to debate what is more important, performance vs creative marketing.

Watch for free, ask questions, place bets, but most importantly, learn something.