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08/13/2026

What does everyday life in Okinawa look like?🌊

Just off the coast of Okinawa’s main island, Ojima Island offers a glimpse into the region’s rich fishing village culture. Surrounded by the sea, the island’s quiet harbour, ocean breezes and relaxed pace provide a refreshing contrast to Okinawa’s more famous attractions.

Could you see yourself slowing down here?🌴

📍 Ojima Island / Okinawa
📸 IG @ okinawa_films

08/11/2026

Have you ever wanted to join one of Japan’s most energetic summer festivals?💃

Held every August in Tokushima, Awa Odori is one of Japan’s most iconic summer festivals, with a history spanning more than 400 years. As the sounds of taiko drums, shamisen and flutes echo through the streets, dancers in vibrant costumes fill the city with energy, transforming Tokushima into one giant celebration.

Would you join the dance?🎶✨

📍 Awa Odori Festival / Tokushima
https://www.japan.travel/en/spot/203/

📸 IG @ awaodori.fools

08/10/2026

Have you ever seen a city from a lavender hillside?💜🌿

At Horomitoge Pass, lavender usually reaches its best season from early to late July, covering the hillside in soft purple while the city of Sapporo spreads out below. Walk among the fragrant flowers and enjoy a peaceful summer view that feels far removed from the bustle of the city.

Save this lavender escape for your Japan summer list✨

📍 Horomitoge Pass / Hokkaido
📸 IG @ kengo_films

08/07/2026

Have you discovered this vibrant corner of Japan yet?☂️✨

At Inawashiro Herb Garden’s Umbrella Sky, hundreds of colorful umbrellas stretch overhead, creating the feeling of walking through a rainbow tunnel. Look down, and you’ll find even more color. Reflections on the ground create a mirror-like scene, surrounding visitors with vibrant hues from every angle💧🌈 Beyond the Umbrella Sky, you can wander among seasonal herbs and blooming flowers, making every visit feel a little different🌸🌿

Could you picture yourself strolling through this kaleidoscope of color?

📍 Inawashiro Herb Garden / Fukushima
📸 IG @ kz_pht

Dreaming of a trip to Japan? Good news: we’ve partnered with Air Canada to offer a chance to win one of two round-trip t...
08/03/2026

Dreaming of a trip to Japan?

Good news: we’ve partnered with Air Canada to offer a chance to win one of two round-trip tickets between Canada and Japan!

The contest is now live over on our Instagram,

Full details are available on our website below:
https://www.japan.travel/en/ca/news/win-a-flight/

Experience a breathtaking fusion of ancient tradition and explosive artistry! Tracing its roots back over 300 years as a...
07/31/2026

Experience a breathtaking fusion of ancient tradition and explosive artistry! Tracing its roots back over 300 years as a sacred ritual to honor ancestral spirits, Kumano Fireworks Festival now transforms a charming seaside town of 14,000 into a vibrant hub of 120,000 spectators for one unforgettable night.

Held annually on August 17th, this event sees 10,000 fireworks launched directly from the sea. The rugged cliffs of "Onigajo" (Demon's Castle), a UNESCO World Heritage site, act as a natural sounding board, amplifying the thunderous echoes of the explosions. Beyond the show itself, this area is home to sweeping shores, as well as the ancient stone paths of the Kumano Kodo pilgrimage trail.
Whether it’s for the tranquility of nature or the excitement of the fireworks displays, why not pay this corner of Japan a visit?

07/30/2026

Looking for an adventure deep in Japan’s great outdoors?🌿🌊

On the Kitayama River, traditional wooden rafts glide just above the water’s surface, letting you feel the power of the current up close. As you pass towering cliffs and massive rocks in a dramatic gorge, the ride blends quiet moments with bursts of thrilling movement through nature✨

Save this adventure for your next trip and tag who you’d ride with!🚣‍♂️💾

📍 Kitayama River Log Rafting / Wakayama
https://www.japan.travel/en/spot/61/

📸 IG @ kitayamamura_kankou

©Kitayama Village

The Kuroishi Neputa Festival takes place every year for seven days starting on July 30 in Kuroishi City, Aomori Prefectu...
07/29/2026

The Kuroishi Neputa Festival takes place every year for seven days starting on July 30 in Kuroishi City, Aomori Prefecture. During the festival, you can try making your own lantern using actual Neputa paintings from the event. Choose and combine your favorite sections from the colorful, square-cut artworks to create a truly one-of-a-kind piece!

The experience takes place at Handmade Workshop Irodori, located along the charming Nakamachi Komise Street. Enjoy this special hands-on activity where tradition meets art.

◆For more information, check out:
https://www.tohokukanko.jp/en/attractions/detail_1011129.html

07/27/2026

Building a Japan itinerary and looking for a standout view?🌊🇯🇵

The Kurushima Kaikyo Bridge in Ehime Prefecture is a magnificent structure stretching nearly 4 kilometers, linking island to island amid the beautiful scenery of the Seto Inland Sea. From high above the water, you can take in a sweeping view of countless islands of varying shapes and sizes scattered across the calm blue sea — turning the journey itself into a highlight of the trip🏝️✨

Would you add this sea-crossing route to your travel plans?🌅

📍 Kurushima Kaikyo Bridge / Ehime
📸 IG @ tomi_films

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