09/18/2026
We're in Canadian Travel Press! How Travel Advisors Can Build Relationships with Solo Women Over 50 by Carolyn Ray 🇨🇦
By now, we all know that women over 50 represent one of the most valuable and fastest-growing segments in travel. In North America alone, the women 50+ travel market is estimated to spend more than an estimated USD$245 billion annually. In Canada, 54% of all travellers are women, and more than half of them are over 55, representing a CAD$43/ USD$31 billion market in Canada alone. Similarly, when it comes to solo travel, JourneyWoman's “Invisible No More” research shows that 61% of women 50+ prefer solo travel, up from 50% in 2020.
This growth signals real opportunity for travel advisors that take the time to understand the needs of this audience and take an active role shifting outdated stereotypes. Read on for three myths and Carolyn's advice on building relationships with women over 50 travellers.
Media Press
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