04/23/2026
A product launch can be an announcement… or a destination. 📍⚡️
For Samsung Canada’s Z Fold 7, we built “The Big Drop” — a larger-than-life game unlocked by trialling the phone. While every participant walked away a winner, the chance to score a brand-new Z Fold 7 built buzz that kept the crowds coming. And we have the data to prove it:
⭐ 6,910 total engagements
⭐ 4,598 registrations (That’s one every three minutes!)
⭐ One in four customers engaged directly with our activation team
⭐ 67% of store visitors participated in the experience
DROP into the full case study: https://bit.ly/4cLgab9