MAGI - We Buy Media Better

06/19/2012

http://www.adweek.com/news/advertising-branding/when-it-comes-ads-games-these-guys-arent-playing-around-141158

Electronic Arts is out to master the delicate dance of marketing and gaming

06/18/2012

http://socialtimes.com/how-much-money-is-pinterest-potentially-earning-from-affiliate-links_b98771

Earlier in 2012, Pinterest took a lot of heat for secretly partnering with a London-based company called Skimlinks to get a cut of the sales referred through the website. But how much money was the company actually making? At the Founders conference in New York, Skimlinks founder Alicia Navarro reve...

06/18/2012

More Tablet Owners Want Free Apps, With Ads, Instead of Paid Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tablet users prefer free, ad-supported apps over paid ones, up from 40% a year ago. http://adage.com/article/media/tablet-users-prefer-free-apps-ads-paid/235420/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29

The preference for free tablet apps with ads is growing, the Online Publishers Association has found.

06/18/2012

TV Rules the Roost in Q1 Broadcast, cable control half of the $32.9 billion media market. Thanks in large part to a robust sports market, first quarter TV ad expenditures rose 8 percent versus the year-ago period. http://www.adweek.com/news/television/tv-rules-roost-q1-141177

TV Rules the Roost in Q1

Broadcast, cable control half of the $32.9 billion media market

06/18/2012

Baby Boomers are responsible for 47% of all spending in the U.S. They still love TV commercials and not surprisingly, watch more TV than any other generation - http://sd-advertising.com/blog/marketing-challenge-baby-boomers-vs-millennials.html

06/18/2012

06/14/2012

http://www.businessinsider.com/how-facebook-says-its-new-ad-exchange-will-work-2012-6

06/14/2012

http://www.theglobeandmail.com/arts/television/tv-five-shows-worth-watching-tonight-june-14/article4255213/

A select viewing guide for Thursday, June 14

06/14/2012

Researchers at the University of Kansas say that people can accurately judge 90 percent of a stranger's personality simply by looking at the person's shoes. What do your shoes say about you? Pete, those Skechers Canada GOrun's radiate cool. Read more on the shoe study here: http://news.yahoo.com/blogs/sideshow/judge-90-percent-people-personalities-shoes-researchers-192903995.html

Thanks Skechers Canada MAGI GM Peter Vicente loves his SKECHERS GOrun shoes!

06/14/2012

Want to win a Nikon 1 prize pack? CityLine and Nikon Canada are giving away three Nikon 1 prizes as part of its "One-derful Moments" photo contest. Enter now for your chance to win! http://bit.ly/JAwp7t

CityLine & Nikon present “One-derful Moments”. Upload your wonderful photo for a chance to win a Nikon 1 Prize Pack.

06/14/2012

Excel: Every media buyer/planner's best friend...and enemy. Check out this service on Raise5 . Make a 5 dollar donation to charity and this guy will solve your most complicated Excel challenge! You may need it, especially for times like this: VLOOKUP/ HLOOKUP/ CONCATENATE/ INDIRECT/ COVAR/ PIVOT/ VISUAL BASICS/ SUBTOTAL(109,____:_____), SUMIF, COUNTIF, VAR, CHOOSE, INDEX, etc. http://raise5.com/service-340

06/13/2012

In case you missed it, here is Twitter's first ever TV spot during the race http://www.youtube.com/watch?v=nYz76M2vJnM&feature=player_embedded

Discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans at http://twitter.com/ ...