Index Exchange

11/10/2023

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10/24/2023

The tremendous growth of has had a significant impact on long-held norms and the infrastructure that supports this ecosystem. What worked on the web won’t necessarily work for streaming.

Check out the latest video featuring Index's Tyler Taylor to learn how programmatic needs to evolve to support streaming and peak periods of viewership during prime time and live sports events.

📺 Watch now:

Learn how streaming TV viewing habits are redefining what we know about peak periods of consumer attention and ad activity. Watch now.

10/23/2023

Congratulations to Wendy Gordon, Ivan Yeh, Venus Nalchigar, Charles-Edouard Ferriere, Thomas Fix, Jennifer Willems, and Jason Cicchetti on five years at Index.

We appreciate you!

10/17/2023

As we celebrate Black History Month in the UK, we’re shining the spotlight on our Index Black affinity group. Stacey Lyons, executive assistant at Index, shares more about the group’s mission, and how they advocate for representation, inclusivity, and unity inside and outside the workplace: https://ow.ly/xhVp50PXQHE

Learn how Index Black, an affinity group at Index, advocates for representation, inclusivity, and unity inside and outside the workplace.

10/10/2023

Supply path optimization (SPO) helps to establish a higher standard of , efficiency, and quality in digital advertising. As the industry continues to drive towards more efficiency and value in the supply chain, SPO is more relevant today than ever.

Brian O’Kelley, co-founder and CEO of Scope3, joins Index CMO Lori Goode to discuss the origins of SPO, its ongoing evolution, and what its future means for the economics of advertising in our latest video.

Watch now:

Supply path optimization helps to establish a higher standard of transparency, efficiency, and quality in digital advertising. Watch now.

09/26/2023

Guaranteed or committed spend is the most common transaction framework in , and is facilitated programmatically via guaranteed deals. How exactly do they work?

Lindsey Kurland, VP of buyer demand at Index Exchange, breaks down how programmatic guaranteed deals can be executed in the bidstream in the latest video.

Watch now:

Lindsey Kurland, VP of buyer demand, breaks down how programmatic guaranteed deals can be executed in the bidstream. Watch now.

09/25/2023

"We firmly believe that bringing more into auctions helps solve the challenge of asymmetric pricing and is critical to future growth of the industry," says Index CCO Jessica Breslav.

Check out her newest article to learn how our approach to transparency and efficiency helps our customers gain clarity into pricing and improve ROI, while ensuring accountability in the supply chain.

Improving price transparency in programmatic auctions is crucial for addressing asymmetric pricing and promoting future industry growth. Learn why.

09/19/2023

We're so happy to announce that Tammy Connelly has joined Index as our new vice president of talent acquisition.

Tammy brings six years of experience at Shopify, Canada’s largest technology company, where she was director of talent. Her extensive career includes leading a team of over 100 recruiters and driving global recruiting across all disciplines. At Index, she'll lead the talent acquisition team and play a critical role in aligning the company’s talent strategy with its growth objectives.

Welcome to the team, Tammy!

Read the full press release here to learn more: https://ow.ly/9Cz150PNh9q

Also, check out our careers page for more information on opportunities at Index: https://bit.ly/48nnzdk

09/14/2023

We're excited to announce that Jared Lansky has joined Index as our new senior vice president of platform partnerships.

Jared brings deep experience in ad tech and will lead our DSP team, driving the strategy for our partnerships globally. His focus on ensuring continued growth and performance for our DSP partners will help media buyers gain further access to and control over our premium supply—access that will empower DSPs to ​​drive successful outcomes for their marketing partners.

Welcome to the team, Jared!

Check out our careers page to learn more about opportunities at Index: https://ow.ly/8zun50PLy51

09/12/2023

🎥 New on : Learn how to create effective programmatic deals in with Lindsey Kurland, VP of buyer demand at Index Exchange. As deals are the primary method of transacting streaming TV, understanding the nuances of deal creation is crucial to meeting your KPIs.

Watch now:

Unlock the power of programmatic deals in streaming TV. Learn how to create effective deals to reach your audience and meet campaign goals.