04/27/2026
I read a post this morning by Paul Russell that got me thinking about the word experience.
Not as a buzzword, but what it actually means.
What makes something an experience… instead of just an event?
When I think about the moments that have stayed with me, the obvious ones come to mind. Graduating. Getting married. Earning my master’s degree with a newborn at home. Having my children.
Those are life-changing.
But sometimes the experiences that shape you the most don’t feel that big at the time. You only realize their impact years later.
For me, it was my first trip to Walt Disney World.
I was four.
My dad was at a conference in St. Pete’s Beach, and my parents had heard about this “amusement park” nearby. We went for the day, and I was completely taken by it.
I still remember walking through Cinderella Castle — my favourite fairy tale, suddenly real. Being there with my parents, my baby brother, my grandparents.
And I remember the ferry ride at the end of the day, watching the castle get smaller and smaller as we crossed the lagoon… crying because I thought I would never see it again.
We went back the next year. And the next.
We couldn’t afford to stay on property in the beginning. It was one day at a time.
But we kept going.
I’ve now been over 70 times. Not because it’s the same trip, but because it’s not.
Because that place holds decades of memories. First with my parents, then with my children, and now watching them bring the people they love into it.
That one day changed the trajectory of my life.
It sparked a love of travel, of stepping into another world, and of understanding how powerful a single moment can be.
Which is why I smiled reading Paul’s post about “experiential luxury.”
Because calling experiential travel new feels a little like rewriting the narrative.
And it's dismissive. It implies this is something we didn’t already understand… and that now, suddenly, brands are here to show us the way.
As if this is some big revelation.
It’s not.
Travel isn’t just about where you go. It’s about what stays with you.
That’s the real luxury. Not what it costs, but what it becomes.
I’ve shared Paul’s post in the comments — it’s worth the read.