Backlot Media

03/08/2021

In the first episode of Marketing mind & Perception we talk about how to grab people's attention in 2021.
Do you like this series? do you have some suggestions for the next episode? Let us know in the comments section!

What is the most valuable asset in 2021?Money?Time?Cryptocurrencies?What about attentionAttention is the process where certain stimuli are selected from a gr...

02/24/2021

It seems as if live video is continually becoming a common way for brands to interact with brands. It's a natural progression following the trend of video content garnering higher views than other forms of traditional media.

Consumer behaviour changes with every generation due to various factors. Available technology, trending engagements, and brand appeal all work and affect each other almost simultaneously. This makes it difficult to trace whether consumers are influencing the brands or vice-versa. A recurring trend f...

02/12/2021

With the new year still young, you must aim to create quality marketing video content. Having a robust video marketing strategy ensures plenty of customers will come to your doorstep, whether digital or physical. When this year draws to its end, you might just see your company survive and thrive. 👇👇👇

Today, people want to see relatable videos. Otherwise, they will feel like the video is not relevant to them. For example, rather than focusing specifically on just how good your product is, showcase its value to them. You can do this by highlighting a pain point that your audience generally experie...

02/12/2021

We just launched a new service, have a look below!👇👇👇👇

01/19/2021

New weekly blogpost, check it out below!👇👇👇
PS: What would you like the next post to be about? Let me know in the comment section
http://ow.ly/2aHZ50DcBSz

01/13/2021

Consumers are overwhelmed with advertisements that pop up at every corner; they want to experience it. Here’s how video storytelling can transform your business!
http://ow.ly/rMkn50D7SWP

01/08/2021

Full video here: https://youtu.be/5llmlpZ9ANU

Remote monitoring is the process of sending a video camera feed or a VTR feed from set to the internet, coupled with a bidirectional video/audio communication system that will let a director, an agency or a producer manage and monitor the crew in real time.
Even if it sounds intimidating, live streaming and remote controlling your production can be a great opportunity (OR MAYBE THE ONLY OPPORTUNITY) to keep the business going, and if you do it properly it can even save you money and time.
In this video I will talk about how we created workflows for different situations, regardless of where you are in the world.

01/06/2021

New entry from our blog! 4 tips to start your first webinar 👇👇👇

This article discusses four practical tips that will guide you through professional webinar production. Keep reading to learn more.

12/22/2020

We all decided to end up our 2020 message with a chuckle. We hope you enjoy it.

And more importantly, we hope you have a wonderful holiday, and a positive start to 2021.

Stay safe. And Merry Christmas!

Janice Forrest Drew Di Nicola Durrant David R Webb

12/17/2020

Many customers and businesses are still adjusting to the significant changes brought about by COVID-19.

Unfortunately, some companies find it challenging to reach out because they have little to no grasp of digital marketing and video advertising. But really, all it takes is strong, compelling visual entertainment... read our full blogpost below

You cannot produce video content that doesn’t keep your target audience in mind, hence why you should do your customer research before moving forward with video production. The COVID-19 pandemic is a good reference point to start because it’s relevant, highly evocative as a current event, and ca...

12/08/2020

During this unprecedented times, people are consuming video content like never before... . Have a look at our latest article below 👇

Smartphones were already important before, but now, we depend on our phones so much they practically count as an essential means of survival. It has become the best, main way to keep in touch with loved ones who we cannot see in person given health protocols. Moreover, our smartphones serve as our b...

12/01/2020

We just posted a new article about how video marketing is so effective in 2020 and why you should start investing on your content

Need better reasons than “video marketing is great” to implement video marketing into your content marketing plan? If so, then here are four more reasons to consider!