10/22/2025
I will be attending the IMPACT Atlantic Canada Regional event along with my colleagues from in the Annapolis Valley of Nova Scotia. We will be presenting a short story about the impact of FoodArtNature as a collective of regenerative visitor experiences.
See these unique new experiences at:
foodartnature.ca
This project has had some really important impacts:
-Over 20 new experiences have been coached. What's important is that they are visitor experiences that have emerged from "Non traditional Community Partners", not tourism operators. We have expanded the lens by which we included Community Hosts as part of the destination experience.
-Incremental new revenues are occurring as a result of sales of these experiences, to these Community Hosts. These incremental revenues build resilience, by reducing dependence on seasonal or single income products or services.
-Direct ROI to the region includes visitors staying in local accommodations, eating local meals, shopping locally, and using local transports.
-We are equipping Community Hosts with new entrepreneurial skills in experience development, costing and pricing an experience, storytelling, digital videography, and eCommerce.
-Improved productivity is occurring by using smart marketing, a single website and smart eCommerce platforms.
-Workforce development is being helped because we now have over 15 local Community Hosts who are capable in Experience Hosting, Regenerative Tourism practices, and digital promotions.
-The FoodArtNature collective has built a strong based of digital storytelling assets.
-While rooted in our local region, the FoodArtNature collective of experiences targets high value international travellers, local residents, Canadian leisure travellers, and local group and conference markets.
-Several of the experiences are offered either year-round or in the fall and winter months.
-The target market is small group, values-driven travellers who prioritize authenticity, often willing to go off the beaten path.
-Jobs are created as experience coaches, project managers, videographers, photographers, seasonal hosts.
Overall, FoodArtNature supports regional economic development through productivity, growth, diversification, and demonstrates a high ROI model.
Most important, values drive the business model of FAN. Regenerative practices are built into all of the FAN experiences, so that sustainability is not something extra to be checked off. Profitability, inclusion of diverse community members outside of the traditional ecosystem, and giving back to the community are the pillars of FAN.
https://impactatlanticcanada.com/
Join Us in St. John's, Newfoundland & Labrador, October 26-28, 2025