
06/26/2025
Congratulations! It's Official, a New Guiness World Record.. a huge shout out to our own Yarmouth Superstore staff! We'll done!! And for customers, apparently there is Parm Cheese available for purchase in the Deli department! Stop by and "Say Cheese!"
In a landmark celebration of culinary tradition and community, Parmigiano Reggiano and Loblaw Companies Ltd. have officially set a new GUINNESS WORLD RECORDS title for the most Parmigiano Reggiano wheels cracked simultaneously across multiple locations. The achievement took place on June 14, 2025, at exactly 12:00 PM EST, uniting Canadians coast-to-coast in a moment that combined culture, craftsmanship, and food appreciation.
The record-breaking initiative saw 1,672 wheels of the iconic Italian cheese cracked open across 452 Loblaw banner stores, surpassing the previous record of 1,209 wheels set in 2014. The central “hero” location for the event was Loblaws at Maple Leaf Gardens in downtown Toronto, where crowds of onlookers gathered for a live demonstration of the centuries-old art of cheese cracking.