11/06/2019
[FR]
Un msg du coeur est une campagne interactive de sensibilisation sur le don d’organes en Suisse, rendue possible grâce à la fondation Reload et Transmii Studio.
La campagne a été imaginée de façon à atteindre la population dans des lieux stratégiques — tels que les salles d’attente des hôpitaux par exemple.
À travers son personnage principal: Cardi, le coeur, elle transmet de manière drôle et ludique, l’importance de parler du don d’organes avec ses proches.
[EN]
Reload Foundation focuses its efforts in raising awareness about organ donation in Switzerland. Transmii developed Reload’s branding, graphic design and an interactive campaign.
A msg from the heart is the name of the interactive awareness campaign conceived to reach people in relevant locations, where they have time to engage in the experience, hospital waiting rooms for instance.
The INFINITY terminals designed by Claudio Colucci feature Cardi, the heart, in a battle against the clock to save his life, or at least, his remaining organs.
This is "RELOAD FOUNDATION - 1 MSG DU COEUR" by Reload Foundation on Vimeo, the home for high quality videos and the people who love them.