15/10/2026
TO TRAVEL BLOGGERS AND INFLUENCERS : not every hidden gem needs a geotag.
I love sharing the mountains. It’s part of my work, and I hope that what I share inspires people to get outside and explore.
But when I find somewhere beautiful, quiet and relatively unknown, I deliberately keep the location vague. I might mention the canton, the region or simply say “the Swiss Alps”. I don’t share the exact location.
I’ve seen what can happen when a quiet place suddenly gets exposed to a huge online audience. Trails become crowded. Mountain huts that were once relatively easy to book can become fully booked months in advance. And the very thing that made the place special starts to disappear.
I understand the temptation. You find somewhere incredible and naturally want to share it.
But you can share the photo. Tell the story. Inspire people to explore. Without telling thousands of people exactly where to go.
So to fellow travellers, bloggers and content creators: before you drop that pin, think about what might happen if everyone follows it.
Some places deserve to be discovered rather than downloaded.