Suisse Selection

12/05/2026

Today, the traditions of Appenzell come to life once again as farmers and cows make their way to the Alps for the beginning of the summer season.

The annual “Alpaufzug” is more than a journey into the mountains. It is a deeply rooted Swiss tradition that reflects the heritage, craftsmanship and connection to nature that make this region so unique. Decorated cows, traditional clothing, mountain landscapes and generations of history create a truly authentic Swiss experience.

We wish all farmers and families a beautiful, successful and safe summer season in the Alps, filled with good health, sunshine and extraordinary moments.

15/04/2026

05/04/2026

This special season is a time for renewal, togetherness, and meaningful moments with those who matter most.

We wish you and your families a truly wonderful and joyful Easter, filled with warmth, beauty, and unforgettable experiences.

From Switzerland to the world, with our warmest wishes,

Suisse Selection

18/02/2026

The Grand Hotel Les Trois Rois, one of Europe’s oldest and most legendary luxury hotels, is perched majestically on the banks of the Rhine in the heart of Basel. Originally founded in 1681, this historic landmark has welcomed illustrious guests including Napoleon, artists and visionaries — making it a true cultural icon of Swiss hospitality.

Today, Les Trois Rois blends heritage and modern design across two distinctly beautiful wings:
In the historic main building, classic interiors reflect the hotel’s old‑world charm, with neoclassical architectural details, antique furnishings and elegant rooms that evoke centuries of stories and timeless refinement.

In contrast, the newly redesigned head building introduces bold contemporary spaces, fresh design languages and vibrant atmospheres that offer a modern take on luxury while maintaining a dialogue with tradition.

Indulge in world‑class gastronomy at Cheval Blanc by Peter Knogl — a three‑Michelin‑starred culinary destination — unwind with refined cocktails at the riverside bar or explore Basel’s vibrant cultural scene just steps from your door.

Discover why this grand hotel continues to inspire travelers from around the world.

Photo: © Grand Hotel Les Trois Rois

23/01/2026

Frozen Glamour, Timeless Sport – Snow Polo St. Moritz 2026 ❄️🏇

From January 23rd to 25th, 2026, the frozen Lake St. Moritz becomes the most glamorous polo arena in the world. At 1’768 metres above sea level, elite international teams thunder across the ice in fast-paced, high-goal chukkers - where power, precision, and pure elegance collide.

Set against the sparkling winter scenery of the Engadin Valley, the Snow Polo World Cup is more than a sporting event - it is a celebration of alpine glamour. Think champagne on ice, impeccable style in the polo village, and the unmistakable aura of St. Moritz in January: crisp air, glittering snow, and unapologetic luxury.

Where sport meets style. Where winter meets world-class.

Photo: © Snow Polo World Cup Photographers

.stmoritz

24/12/2025

🎄 Season’s Greetings 🎄

As the Alps glow in the quiet light of winter, we celebrate elegance, serenity and the timeless beauty of Swiss tradition.

May this Christmas season bring you peaceful moments, refined joy and the warmth of truly special days.

Your Suisse Selection Team

24/11/2025

From 28 Nov – 23 Dec 2025, Chur sparkles with festive magic at the Christchindlimarkt! Let the joyful sounds and cozy vibes of Christmas carry you into the season’s spirit. 🎄💫

With over 5‘000 years of history, Chur is the cultural heart of Graubünden. Its winding old-town alleys, Roman roots and impressive cathedral give the city a character all its own. Yet Chur feels young and vibrant: cafés, galleries and small boutiques bring its streets to life, while the Alps rise just steps away. And in the Christmas season, the city glows even brighter - twinkling lights, festive markets and the warm scent of winter treats filling the narrow lanes. Whether as a gateway to the region or a destination in itself, Chur blends history, charm and mountain spirit in one compact and magical winter city.

Photo: © Chur Tourismus

18/11/2025

A gem above Lake Lucerne 🇨🇭

15/11/2025

When it comes to hospitality, Switzerland is in a class of its own.🇨🇭 From dreamy Alpine retreats and Belle Époque icons to epic spa resorts, get our editors' picks for the best hotels in Switzerland in the comments.

11/11/2025

Discover a new sanctuary in the heart of Appenzell, Gonten at 900 meters above sea level. With 30 elegantly designed rooms and suites offering breathtaking mountain view’s, every stay feels like a retreat. Unwind in a 2’200 m2 wellness heaven with saunas, steam baths, treatments and curated activities for body and mind.

Savour world-class cuisine and explore Switzerland’s largest wine cellar with exclusive selections. This is a place where nature, wellness and gastronomy come together for an unforgettable experience.

A place to slow down. To breathe. To feel at home.