21/09/2026
The New Local Luxury: Rediscover South Africa
You do not always need an international flight to enjoy a memorable holiday.
South Africans took 21.2 million overnight domestic trips during the first half of 2026, with holiday travel increasing by 36% to 5.2 million trips.
The trend reflects a growing appreciation for travel that offers time to slow down, beautiful surroundings, good food, genuine hospitality and meaningful experiences without necessarily travelling far from home.
From the Cape Winelands to South Africa’s many diverse destinations, local travel can deliver memorable experiences while supporting hotels, restaurants, attractions, tour operators and communities.
Sometimes, the luxury we need is not far away. It is simply time and space to reconnect.