Alpha Travel SEE

Alpha Travel SEE Discover Serbia through unique travel experiences! Book city tours, themed tours, one-day trips and weekend escapes across Subotica, Vojvodina and Belgrade.

We also organize incentive trips, team building programs and corporate events. Creating Experiences That Connect People and Places

Alpha Travel & Marketing SEE is a full-service travel, event and marketing agency based in Serbia, specializing in authentic travel experiences, professional event organization and strategic destination promotion. Through our travel services, we design and organize a wide range of experiences across Serbia. Our webshop offers carefully prepared city tours and themed tours in Subotica, Vojvodina, Belgrade and other destinations, as well as one-day programs, weekend escapes and short stays that allow visitors to discover the country in a meaningful and inspiring way. Whether you are looking for cultural discovery, gastronomy, w**e experiences or unique local stories, our programs showcase the diversity and character of Serbia. For companies and organizations, we create tailor-made incentive trips, team-building programs, conferences and corporate events. From concept development and program design to full logistical support, we ensure that every event is professionally organized and aligned with our clients’ goals. Beyond travel and events, Alpha Travel & Marketing SEE also provides marketing and promotional services for destinations, tourism businesses and international partners. We help brands and destinations reach new audiences through creative campaigns, storytelling and strategic communication. Our team combines deep local knowledge, international experience and a strong network of partners across Serbia and Southeast Europe. We focus on quality, reliability and authentic experiences that leave a lasting impression. Travel, events and marketing – three services, one Alpha approach.

🇬🇧 Subotica: Kids' AdventureInstead of traditional, dry sightseeing, turn your walk into a real exploration quest! On th...
18/09/2026

🇬🇧 Subotica: Kids' Adventure

Instead of traditional, dry sightseeing, turn your walk into a real exploration quest! On this guided walking tour, we present Subotica’s most beautiful and intriguing spots through games, riddles, and stories tailored specifically for children. 🎈👦👧

Key highlights:
➝ Stamp-collecting adventure: Little explorers receive their own detective notebook/adventure map and collect stamps at every stop 🗺️
➝ Fairy tales & legends over boring dates: Uncover the secrets of fairytale Art Nouveau buildings through exciting stories and hidden riddles 🏰✨
➝ Interactive fun: Kids stay actively engaged throughout the tour, learning and playing effortlessly 🧩
➝ The ultimate family experience during the joyful Children's Days week!

👉 Book your experience: https://alphatravelsee.rs/en/subotica-kids-adventure-1/product/78
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🇷🇸 Subotica: Avantura za decu

Umesto tradicionalnog i suvoparnog razgledanja grada, pretvorite šetnju u pravu istraživačku avanturu! Na ovoj vođenoj pešačkoj turi, kroz igru, zagonetke i jezik prilagođen deci, predstavljamo najlepše i najzanimljivije lokacije Subotice. 🎈👦👧

Doživećete:
➝ Pasoš za avanturu i sakupljanje pečata: Mali istraživači dobijaju svoju detektivsku svesku/kartu i sakupljaju pečate na svakoj stanici 🗺️
➝ Bajke i istoriju umesto dosadnih godina: Otkrivanje tajni secesijskih dvoraca kroz uzbudljive legende i rešavanje skrivenih zagonetki 🏰✨
➝ Interaktivnu zabavu: Deca su sve vreme aktivni učesnici, pa kroz igru neprimetno uče i zabavljaju se 🧩
➝ Nezaboravan porodični provod i najveseliju šetnju kroz grad tokom Dečijih dana!

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-avantura-za-decu-1/proizvod/78

🇬🇧 Subotica in the Era of the Austro-Hungarian MonarchyStep back into Subotica's golden age! This tour explores the late...
16/09/2026

🇬🇧 Subotica in the Era of the Austro-Hungarian Monarchy
Step back into Subotica's golden age! This tour explores the late 19th and early 20th centuries, when the city flourished under the Habsburg Empire into a modern Central European destination. Guided by a local expert, discover the architecture, high society, and daily life of this key imperial hub.

What we will cover and explore:
➝ Urban Expansion: How railway arrivals and imperial wealth built grand palaces and landmarks
➝ Aristocracy & High Society: Tales of merchant families, salons, early streetcars, and Viennese trends
➝ Multicultural Identity: Coexistence of Serbs, Hungarians, Bunjevci, Jews, and other communities
➝ Economic Powerhouse: The boom of trade and industry in one of Hungary's largest regional cities

👉 Book your experience: https://alphatravelsee.rs/en/subotica-in-the-era-of-the-austro-hungarian-monarchy-1/product/74
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🇷🇸 Subotica u doba Austro-Ugarske monarhije
Vratite se u zlatno doba Subotice! Ova tura istražuje kraj 19. i početak 20. veka, period kada je grad pod Habzburškim carstvom izrastao u modernu srednjeevropsku metropolu. Uz stručnog vodiča otkrijte arhitekturu, visoko društvo i svakodnevni život ovog važnog carskog centra.

O čemu ćemo pričati i šta ćemo obići:
➝ Graditeljski procvat: Kako su dolazak železnice i carski kapital stvorili raskošne palate i znamenitosti
➝ Aristokratija i visoko društvo: Priče o trgovačkim porodicama, salonima, prvim tramvajima i bečkim uticajima
➝ Multikulturalni identitet: Suživot Srba, Mađara, Bunjevaca, Jevreja i drugih naroda na granici carstva
➝ Privredni gigant: Nagli uspon trgovine i industrije koji je Suboticu učinio jednim od najvećih gradova tadašnje Ugarske

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-u-doba-austro-ugarske-monarhije-1/proizvod/74

🇬🇧 Subotica: Tito, Yugoslavia and the 20th CenturyLeave Art Nouveau behind and step into the dramatic 20th century that ...
14/09/2026

🇬🇧 Subotica: Tito, Yugoslavia and the 20th Century
Leave Art Nouveau behind and step into the dramatic 20th century that redefined Subotica: from the fall of Austro-Hungary and two World Wars, through the golden socialist era under Josip Broz Tito, to the breakup of Yugoslavia.

Led by an expert guide, you will explore political crossroads, monuments, and everyday life in this unique border city during a turbulent epoch.

What we will cover and explore:

Life in Tito's Yugoslavia: Daily reality under socialism: Pioneers, Youth Work Actions, industrial booms, and the non-aligned lifestyle.

Tito in Subotica: Stories behind Tito's personal visits, local party elites, and political secrets.

Geopolitical Shifts: Key turning points of 1918, WWII occupation, and living on the Cold War border.

Socialist Heritage: Monuments, memorials, and modernist architecture replacing the usual Secession stops.

👉 Book your experience: https://alphatravelsee.rs/en/subotica-tito-yugoslavia-and-the-20th-century-2/product/109
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🇷🇸 Subotica: Tito, Jugoslavija i 20. vek
Zaboravite secesiju – ova tura otvara dinamično poglavlje 20. veka koje je iz korena promenilo Suboticu: od sloma Austro-Ugarske i dva svetska rata, preko zlatnog doba socijalizma pod Josipom Brozom Titom, do raspada Jugoslavije.

Sa stručnim vodičem istraživaćete politiku, spomenike i svakodnevni život u ovom pograničnom gradu tokom burne epohe.

O čemu ćemo pričati i šta ćemo obaziti:

Život u Titovoj Jugoslaviji: Kako je izgledao svakodnevni život: pioniri, radne akcije, industrijski procvat i jedinstven socijalistički standard.

Tito u Subotici: Priče o posetama Josipa Broza, lokalnom partijskom vrhu i odlukama iza zatvorenih vrata.

Geopolitički obrti: Ključni momenti 1918, okupacija u Drugom svetskom ratu i život na granici tokom Hladnog rata.

Socijalističko nasleđe: Spomenici palim borcima i arhitektura modernizma umesto klasične secesije.

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-tito-jugoslavija-i-20-vek-2/proizvod/109

🇬🇧 Subotica & Palić: Combined TourExperience the very best of northern Bačka with a perfect blend of urban elegance and ...
12/09/2026

🇬🇧 Subotica & Palić: Combined Tour
Experience the very best of northern Bačka with a perfect blend of urban elegance and serene nature! This combined tour is the ideal choice for travelers wanting to discover Subotica’s magnificent Art Nouveau architecture and enjoy the refreshing, peaceful atmosphere of Lake Palić, all in a single experience.

With a local guide, you will wander through the fairytale-like city center of Subotica before heading to Palić, a fashionable 19th-century spa resort where heritage and nature blend seamlessly.

Key highlights:
➝ Guided walking tour through Subotica’s historic core showcasing its icons (City Hall, Synagogue, Raichle Palace)
➝ Short and comfortable transfer to nearby Lake Palić
➝ Relaxing stroll through the Great Park and along the scenic lake promenade
➝ Up-close view of Palić’s signature Secessionist landmarks: the Water Tower, Grand Terrace, and Women’s Lido
➝ A complete journey combining rich cultural history with authentic Vojvodina relaxation

👉 Book your experience: https://alphatravelsee.rs/en/subotica-palic-combined-tour-1/product/110
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🇷🇸 Subotica i Palić: Kombinovana tura
Doživite najlepše od severa Bačke u jedinstvenom spoju gradske elegancije i opuštajuće prirode! Ova kombinovana tura je savršen izbor za sve koji žele da u jednom danu istražuju raskošnu secesijsku arhitekturu Subotice i uživaju u miru i svežini Palićkog jezera.

Zajedno sa lokalnim vodičem proći ćete kroz bajkoviti centar Subotice, a potom nastaviti ka Paliću, čuvenom mondenskom letovalištu iz 19. veka, gde se arhitektura i priroda spajaju u savršenu celinu.

Doživećete:
➝ Vođenu pešačku turu kroz istorijski centar Subotice i obilazak arhitektonskih remek-dela (Gradska kuća, Sinagoga, Palata Rajhl)
➝ Kratku i udobnu vožnju do Palićkog jezera
➝ Opuštajuću šetnju kroz Veliki park i uz obalu jezera
➝ Obilazak čuvenih palićkih zdanja u stilu secesije: Vodotornja, Velike terase i Ženskog štranda
➝ Spoj bogate istorije, kulturnog nasleđa i opuštajućeg vojvođanskog ambijenta

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-i-palic-kombinovana-tura-1/proizvod/110

🇬🇧 Subotica: The Secrets of Art NouveauForget basic sightseeing—this isn't your average tour! Step behind grand facades ...
10/09/2026

🇬🇧 Subotica: The Secrets of Art Nouveau
Forget basic sightseeing—this isn't your average tour! Step behind grand facades into a history of forbidden romances, political intrigue, and hidden symbolism guided by a local expert who will help you decode Subotica like a coded manuscript.

Key highlights:
➝ Beyond standard routes: Exclusive access to hidden courtyards, passages, and private mansions
➝ Decoding architecture: Deciphering Masonic, esoteric, and mythological symbols on the City Hall, Synagogue, and Raichle Palace
➝ Historical reveals: Captivating tales of high-society scandals and secret gatherings
➝ Unlocking a hidden side of the city like a true historical detective

👉 Book your experience: https://alphatravelsee.rs/en/subotica-the-secrets-of-art-nouveau-1/product/77
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🇷🇸 Subotica: Tajne secesije
Zaboravite na obična razgledanja—ovo nije uobičajena tura! Zavirite iza raskošnih fasada u istoriju ispunjenu zabranjenim ljubavima, političkim intrigama i skrivenim simbolima uz lokalnog vodiča koji će vam pomoći da pročitate Suboticu kao šifrovanu knjigu.

Doživećete:
➝ Mimo uobičajenih ruta: Ekskluzivan ulazak u skrivena dvorišta, prolaze i privatne palate
➝ Dekodiranje arhitekture: Dešifrovanje masonskih, ezoterijskih i mitoloških simbola na Gradskoj kući, Sinagogi i Palati Rajhl
➝ Istorijska otkrića: Uzbudljive priče o skandalima visokog društva i tajnim okupljanjima
➝ Otkrivanje skrivene strane grada poput pravog istorijskog detektiva

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-tajne-secesije-1/proizvod/77

🇬🇧 Subotica: City Sightseeing & Gastronomic DiscoveryDiscover Subotica through a fusion of striking Art Nouveau architec...
08/09/2026

🇬🇧 Subotica: City Sightseeing & Gastronomic Discovery
Discover Subotica through a fusion of striking Art Nouveau architecture and rich culinary heritage. Guided by a local expert, explore the historic center before diving into authentic Vojvodina flavors shaped by Serbian, Hungarian, and Bunjevac traditions.

Key highlights:
➝ Guided walk showcasing City Hall, Synagogue, and Raichle Palace
➝ Curated tasting of Bačka specialties: artisanal cured meats, hearty goulash, cheeses, and homemade breads
➝ Tastings of famous "w**es from the sands" or traditional fruit brandy (rakija)
➝ Rich stories of the city’s multicultural history and culinary roots

👉 Book your experience: https://alphatravelsee.rs/en/subotica-city-sightseeing-and-a-gastronomic-discovery-experience-1/product/65
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🇷🇸 Subotica: Razgledanje grada i gastronomsko iskustvo
Upoznajte Suboticu kroz spoj raskošne secesijske arhitekture i bogatog kulinarskog nasleđa. Uz lokalnog vodiča istražite istorijski centar, a zatim uživajte u autentičnim vojvođanskim ukusima prožetim srpskom, mađarskom i bunjevačkom tradicijom.

Doživećete:
➝ Vođenu šetnju uz obilazak Gradske kuće, Sinagoge i Palate Rajhl
➝ Degustaciju bačkih specijaliteta: domaćih suhomesnatih đakonija, bogatog gulaša, sireva i domaćeg hleba
➝ Degustaciju čuvenih "vina sa peska" ili tradicionalne voćne rakije
➝ Priče o multikulturalnoj istoriji i gastronomskim korenima grada

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-razgledanje-grada-i-gastronomsko-iskustvo-1/proizvod/65

🇬🇧 Subotica: City Tour and Sweet ExperienceDiscover Subotica in the sweetest way possible! This tour seamlessly blends a...
06/09/2026

🇬🇧 Subotica: City Tour and Sweet Experience
Discover Subotica in the sweetest way possible! This tour seamlessly blends a walk through magnificent Art Nouveau architecture with a delightful break savoring delicious local treats. It is the perfect choice for anyone looking to feast their eyes on the city's visual splendor and then treat their palate to authentic regional flavors.

With a local guide, you will wander through the fairytale-like city center, admire iconic architectural masterpieces, and uncover rich heritage, ending your journey in a cozy atmosphere enjoying traditional sweets and coffee.

Key highlights:
➝ Guided walking tour through the historic core featuring Art Nouveau icons (City Hall, Synagogue, Raichle Palace)
➝ Captivating stories about Subotica's rich heritage and its cherished pastry traditions
➝ A Sweet Experience: Tasting traditional cakes or local confections made from heritage recipes
➝ A relaxing break with coffee or refreshments in a charming local spot

👉 Book your experience: https://alphatravelsee.rs/en/subotica-city-tour-and-sweet-experience/product/63
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🇷🇸 Subotica: Razgledanje grada i slatko iskustvo
Upoznajte Suboticu na najslađi mogući način! Ova tura kombinuje obilazak raskošne secesijske arhitekture sa opuštajućim predahom uz vrhunske lokalne poslastice. Savršen izbor za sve koji žele da dožive vizuelni sjaj grada, a zatim počaste sva čula autentičnim ukusima po kojima je ovaj kraj poznat.

Zajedno sa lokalnim vodičem, prošetaćete kroz bajkoviti centar grada, diviti se arhitektonskim remek-delima i otkriti bogatu kulturanu baštinu, a tura se završava u prijatnom ambijentu uz tradicionalne slatkiše i kafu.

Doživećete:
➝ Vođenu šetnju kroz istorijski centar i obilazak simbola secesije (Gradska kuća, Sinagoga, Palata Rajhl)
➝ Priče o bogatoj istoriji, kulturnom nasleđu i tradiciji gradskih poslastičarnica
➝ Slatko iskustvo: Degustaciju tradicionalnih kolača ili poslastica pripremljenih po starim recepturama
➝ Prijatnu i opuštenu atmosferu uz osveženje u srdačnom okruženju

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-razgledanje-grada-i-slatko-iskustvo/proizvod/63

🇬🇧 Palić: Gastronomy & Art NouveauDiscover Palić through a harmonious blend of elegant Art Nouveau architecture, lakesid...
04/09/2026

🇬🇧 Palić: Gastronomy & Art Nouveau
Discover Palić through a harmonious blend of elegant Art Nouveau architecture, lakeside scenery, and rich local flavors. Guided by a local expert, stroll through the Great Park and admire icons like the Water Tower, Grand Terrace, and Women’s Lido while exploring Vojvodina’s w**emaking heritage.

Key highlights:
➝ Guided walk along the lakefront highlighting Secessionist architecture
➝ Tastings of famous "w**es from the sands" paired with regional bites
➝ Captivating stories of Palić’s past as a fashionable 19th-century spa resort
➝ Relaxing in the peaceful atmosphere beneath century-old park trees

🍇 Special Highlight – Harvest Days (Sept 12 & 13): Visit during "Berbanski dani" at the Grand Terrace to enjoy fruit and w**e exhibitions, handicraft bazaars, music, and seasonal tastings!

👉 Book your experience: https://alphatravelsee.rs/en/palic-gastronomy-art-nouveau-1/product/82
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🇷🇸 Palić: Gastronomija i secesija
Upoznajte Palić kroz savršenu kombinaciju elegantne secesijske arhitekture, jezerskog pejzaža i bogatih lokalnih ukusa. Uz lokalnog vodiča prošetajte kroz Veliki park i divite se ikonama poput Vodotornja, Velike terase i Ženskog štranda, dok istražujete vinsko nasleđe Vojvodine.

Doživećete:
➝ Vođenu šetnju uz obalu jezera i obilazak arhitekture secesije
➝ Degustaciju čuvenih "vina sa peska" uz lokalne zakuske
➝ Priče o istoriji Palića kao mondenskog banjskog odmarališta 19. veka
➝ Uživanje u mirnoj atmosferi pod krošnjama stogodišnjih stabala

🍇 Specijalna preporuka – Berbanski dani (12. i 13. septembar): Posećujete Palić tokom "Berbanskih dana" na Velikoj terasi? Uživaćete u izložbama voća i vina, zanatskom bazaru, muzici i sezonskim degustacijama!

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/palic-gastronomija-secesija-1/proizvod/82

🇬🇧 Subotica: The Queen of Art NouveauDiscover Subotica, the undisputed queen of Art Nouveau and a city defined by its fa...
02/09/2026

🇬🇧 Subotica: The Queen of Art Nouveau
Discover Subotica, the undisputed queen of Art Nouveau and a city defined by its fairytale Hungarian Secession architecture. This tour is the ultimate choice for art and aesthetics lovers eager to marvel at vibrant facades, intricate floral motifs, and colorful Zsolnay tile roofs.

With a local guide, you will stroll through the heart of the city and admire the most iconic Art Nouveau masterpieces that give Subotica its distinctively elegant and artistic charm.

Key highlights:
➝ A guided walk through the city center packed with breathtaking Art Nouveau architecture
➝ Up-close look at the town's masterpieces – the City Hall, the magnificent Synagogue, and the Raichle Palace
➝ Stories of Secession masters, organic floral ornaments, and the artistic golden era of the early 20th century
➝ Experiencing the rich multicultural heritage and relaxed lifestyle of northern Bačka

👉 Book your experience: https://alphatravelsee.rs/en/subotica-the-queen-of-art-nouveau-2/product/60
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🇷🇸 Subotica: Kraljica secesije
Upoznajte Suboticu, pravu kraljicu secesije i grad prepoznatljiv po jedinstvenoj, bajkovitoj arhitekturi mađarske varijante ovog stila. Ova tura je savršen izbor za ljubitelje umetnosti i estetike koji žele da otkriju raskošne fasade, cvetne motive i krovove u jarkim bojama Zsolnay keramike.

Zajedno sa lokalnim vodičem prošetaćete kroz srce grada i diviti se najvažnijim secesijskim remek-delima koja Subotici daju neponovljiv i elegantan vizuelni identitet.

Doživećete:
➝ Vođenu šetnju kroz gradsko jezgro ispunjeno fascinantnom secesijskom arhitekturom
➝ Obilazak simbola grada – Gradske kuće, monumentalne Sinagoge i Palate Rajhl
➝ Priče o majstorima secesije, cvetnim ornamentima i umetničkom procvatu sa početka 20. veka
➝ Upoznavanje sa bogatom multikulturalnom istorijom i opuštenim duhom severa Bačke

👉 Rezervišite svoje mesto: https://alphatravelsee.rs/sr/subotica-kraljica-secesije-2/proizvod/60

🇬🇧 Subotica City Day Every year on September 1st, Subotica proudly celebrates its City Day! This special date commemorat...
01/09/2026

🇬🇧 Subotica City Day
Every year on September 1st, Subotica proudly celebrates its City Day! This special date commemorates the historic moment in 1779 when Empress Maria Theresa granted Subotica the status of a Free Royal City, naming it Maria-Theresiopolis. This status brought autonomy, economic growth, and paved the way for Subotica to become the Central European gem it is today.

On September 1st, the city comes alive with a festive atmosphere featuring cultural events, exhibitions, open-air concerts in the central square, and the traditional raising of the city flag in front of the iconic City Hall.

👉 Celebrate City Day and discover Subotica on our guided tours: https://alphatravelsee.rs/en/about-us.html
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🇷🇸 Dan grada Subotice
Svakog 1. septembra Subotica ponosno slavi svoj Dan grada! Ovaj praznik obeležava istorijski trenutak iz 1779. godine kada je austrijska carica Marija Terezija proglasila Suboticu slobodnim kraljevskim gradom i podarila joj ime Maria-Theresiopolis. Toga dana grad je dobio novu samostalnost, brz privredni zamah i temelje za razvoj u srednjeevropski biser kakav danas poznajemo.

Prvog septembra Subotica oživi u svečanom duhu uz bogat kulturno-umetnički program, izložbe, koncerte na centralnom trgu i tradicionalno podizanje gradske zastave ispred Gradske kuće.

👉 Proslavite Dan grada i upoznajte Suboticu uz naše ture: https://alphatravelsee.rs/sr/o-nama.html

Address

Trg Slobode 1
Subotica
24000

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+381691888060

Website

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