05/02/2026
📉 Cuba’s tourism collapses to historic lows in 2025
It was widely expected, but the numbers are still shocking. 2025 was a disastrous year for international tourism in Cuba, confirming one of the deepest crises the sector has faced in decades.
According to official figures released by Cuba’s National Office of Statistics and Information (ONEI), the island received only 1.8 million international visitors in 2025, representing a 17.8% decline compared to 2024 (2.2 million visitors).
This is the lowest level in more than 20 years, excluding the pandemic period of 2020–2022.
Even more alarming is the performance during what should be the strongest months of the year.
December 2025 recorded just 180,000 visitors, making it the worst December in at least four years, and likely the lowest December of the past decade. This confirms an extremely weak start to the winter high season that traditionally begins in November.
Market-by-market figures:
• Canada, Cuba’s main source of international tourists, declined by 13%.
• Arrivals from the Cuban diaspora and the United States fell by 23%.
• Tourism from Spain and Russia dropped by 29%.
• Germany saw a dramatic 50% decline.
• Only Argentina and Colombia showed growth, but together they accounted for just 85,000 visitors for the entire year, an insignificant number compared to overall losses.
Bloomberg describes the situation as a “perfect storm.” On one side, the island faces increased pressure from the United States, including measures that restrict fuel supplies, financing, and travel. Stricter U.S. travel policies have discouraged American visitors and made Cuban green card holders hesitant to return to the island.
European travelers who visit Cuba are also excluded from the U.S. ESTA system, further reducing demand.
On the other side, internal factors are severely undermining tourism: a deep economic recession, widespread power outages, shortages of basic goods, deteriorating services, and an overbuilt hotel sector controlled largely by the military, now suffering from low occupancy, lack of cash, poor maintenance, and declining food quality.
Despite massive investment in new hotels aimed at attracting hard currency, many properties are now nearly empty.
The Cuban government projected tourism revenues of USD 1.2 billion for 2025, but actual income reached only USD 917 million.
While Cuba struggles, the contrast with the rest of the region is stark. The Dominican Republic, Puerto Rico, and many Caribbean islands are experiencing record tourism numbers, making Cuba an increasingly isolated case.
There have been no good economic news for Cuba in a long time. This is one of the worst in recent memory, and it raises serious questions about the sustainability of one Cuba last remaining sources of hard currency.
https://www.onei.gob.cu/sites/default/files/publicaciones/2026-01/arribo-de-viajeros-visitantes-internacionales-diciembre-2025.pdf
https://www.bloomberglinea.com/2026/02/03/el-turismo-en-cuba-se-hunde-a-minimos-historicos-bajo-una-mayor-presion-de-eeuu/