18/09/2026
Africa was greatly represented at LUXURY BLOC 2026. 🌍
And looking at our latest CEE Poll, it’s easy to see why.
Beyond the classic beach holiday, our travel advisors are seeing growing inquiries across several types of travel:
29% — Family travel
27% — Adventure, exploring & safari
21% — Cultural, history, city trips & sports
14% — Wellbeing
9% — Gastronomy & wines
With adventure, exploring & safari ranking second at 27%, Africa’s strong presence around the LUXURY BLOC tables this year feels particularly relevant.
And where in Africa is the interest heading? Our CEE travel advisors ranked the destinations:
1. Tanzania, including Zanzibar
2. Kenya
3. South Africa
4. Botswana
5. Madagascar
6. Zambia
7. Rwanda
8. Namibia
9. Uganda
10. Zimbabwe
From East Africa to Southern Africa and the Indian Ocean, one thing is clear: the interest is not focused on just one destination.
Africa offers exactly the kind of diversity today’s luxury travellers are looking for — and this year, that diversity was very well represented at LUXURY BLOC.
CEETravel TravelTrends