NordicMarketing

06/10/2026

New connections, familiar faces and conversations about the future of outdoor travel in Finnish Lapland. 🤝🍂

On 11 September 2026, the Finnish Lapland Outdoors Sales Workshop brought buyers and local tourism partners together in Levi to explore opportunities for cooperation, in collaboration with Visit Levi, Visit Ylläs, Discover Muonio and Enontekiö Municipality.

For Hanne Tohmo, Destination Sales Expert at Visit Levi, the value was in both new introductions and established relationships:
“Finnish Lapland Outdoors Sales Workshop in Levi was a success. It was great to meet so many new potential buyers to our destination, and to catch up with old partners.”

Thank you to our destination partners and everyone who joined us for sharing your time, ideas and enthusiasm for Finnish Lapland. We look forward to seeing these conversations develop into lasting partnerships.

📸 A few moments from the workshop, shared by Visit Levi.

05/10/2026

Last call: Discover the Saimaa Region at NordicStage 🌊

In two days, we're bringing Lappeenranta, Imatra and the Lake Saimaa Region directly to the European travel trade.

In one online session, you'll meet local tourism businesses, discover new accommodation and experience products, ask questions directly and explore ideas for your future Finland programs.

If Lake Saimaa is on your radar, this is an easy way to take a closer look.

📅 7 October 2026
🕙 10:00–12:00 CET
💻 Live online
🎟️ Free for tour operators

Two hours. Multiple new contacts. One region worth discovering.

🔗 Last chance to register via this link:
https://hubs.li/Q04tw2Jl0

01/10/2026

Everything is connected 🌊 Now it's time to connect.
Over the past few weeks, we've travelled through the Saimaa Region.
We've followed its connected waterways, explored how individual experiences can become a journey and met the people behind the products.

On 7 October, we're bringing it all together.

At NordicStage: Discover the Saimaa Region – Lappeenranta & Imatra, tour operators can meet local tourism businesses, discover new products, ask questions and explore ideas for future Finland programs.

If the Saimaa Region has sparked an idea for your portfolio, this is the moment to take the next step.
📅 7 October 2026
🕙 10:00–12:00 CET
💻 Live online
🎟️ Free for tour operators

🔗 Register here:
https://hubs.li/Q04t1s_70

23/09/2026

How much destination research can you fit into two hours?
At NordicStage, quite a lot.

On 7 October, we're bringing the Saimaa Region – Lappeenranta & Imatra directly to the travel trade.

Instead of researching suppliers one by one, you'll get the chance to:
→ discover a new region for your Finland portfolio
→ meet several local tourism businesses in one session
→ hear about products directly from the people behind them
→ ask questions live
→ explore ideas for FITs, groups and themed programmes
→ make new contacts for future product development

All without leaving your desk.

Over the past few weeks, we've shown how water connects the Saimaa Region, how individual experiences can become a journey and how the people behind them bring it all together.

Now NordicStage creates the next connection between the region and you.

📅 7 October 2026
🕙 10:00–12:00 CET
💻 Live online
🎟️ Free for tour operators

One session. Multiple new connections.

🔗 Register here:
https://hubs.li/Q04t1z6S0

15/09/2026

What could Lake Saimaa add to your Finland portfolio?

A countryside hotel surrounded by nature.
A boutique stay close to the lake.
Guided adventures on the water.
A chance to search for the rare Saimaa ringed seal.
Finnish stories and traditions.
Fishing, cruises and time by the Vuoksi.

The strength of the Saimaa Region isn't one single product. It's how easily different products can be combined: Accommodation, outdoor activities, culture, food, sauna and water-based experiences can become building blocks for FIT programs, groups, active holidays or a wider Finland itinerary.

At our next NordicStage: Discover the Saimaa Region – Lappeenranta & Imatra, the businesses behind these products will present their offers directly to the travel trade.

One online session. Multiple new contacts. Plenty of ideas to take back to your product planning.
Connections create product opportunities.

📅 7 October 2026
💻 Online
🎟️ Free for tour operators

🔗 Meet the participating partners and register via the link:
https://hubs.li/Q04xdchx0

10/09/2026

Tomorrow, we meet in Finnish Lapland! 🇫🇮🌲

The Finnish Lapland Outdoors Workshop kicks off tomorrow in Levi, bringing tourism partners from Fell Lapland together with international tour operators.

A full day of face-to-face meetings lies ahead, with the focus firmly on outdoor tourism and experience-based products for the Arctic summer and autumn seasons.

And the journey doesn’t end when the last meeting finishes.

After the workshop, two FAM trips will take participants into the region to experience Finnish Lapland first-hand, with routes through Levi & Ylläs and Muonio & Enontekiö.

We’re looking forward to new conversations, fresh perspectives and three days of bringing the travel trade closer to Arctic summer in Finnish Lapland 👋

09/09/2026

Behind every memorable journey are people.

The people who welcome guests in the morning. Who know which part of the lake to explore today. Who share stories over dinner, heat the sauna and turn a beautiful landscape into a place travelers feel connected to.

In the Saimaa Region, these people are also what connects the journey.
From the hosts at Salpalinjan Hovi, Kägöne and Olkkolan Hovi to the outdoor experts at Tuplakasi-Action, the stories and traditions of Tuhannen Tarinan Talo, experiences along the Vuoksi at Vuoksen Kalastuspuisto and a Finnish sauna experience aboard Saunalaiva m/s Emma.

Different businesses. Different experiences. One region.

And behind them, goSaimaa – Lappeenranta & Imatra, bringing partners together and creating connections between the region and the international travel trade.

Our third article introduces the people behind the experiences and shows how their individual products become part of a much bigger journey.

On 7 October, you can meet them at NordicStage: Discover the Saimaa Region – Lappeenranta & Imatra.
People connect the region. 🤝

🔗 Read the article and register for NordicStage.
https://hubs.li/Q04vm79x0

Meet the hosts and tourism businesses connecting accommodation, nature, culture and experiences across Finland's Saimaa region and discover them at NordicStage.

08/09/2026

🌊 New for tour operators: Lahti Product Manual 2027–2028

Just one hour from Helsinki, Lahti combines Finnish lakeside, nature and an urban setting in a destination that works throughout the year.

The new Finland Product Manual for Tour Operators 2027–2028 now includes Lahti, with inspiration and practical information for developing future Finland programmes.

Discover what the region has to offer, from Lake Päijänne and the Salpausselkä UNESCO Global Geopark to outdoor activities, Finnish cottage culture, sauna experiences and distinctive places to stay.

📘 The new product manual is now available to download on our website.
👉 https://hubs.li/Q04wQW9j0

03/09/2026

What makes a great itinerary?

It's not the number of experiences you can fit into it. It's how naturally they belong together.

In the Saimaa Region, the landscape makes that surprisingly easy.
☕ Morning coffee by the lake.
🦭 An afternoon exploring the waterways and searching for the Saimaa ringed seal.
🔥 A floating sauna before dinner.
🌊 An evening where the lake meets the river.

Each experience leads naturally to the next, connected by the water that shapes the entire region.
For tour operators, that creates interesting possibilities: accommodation, outdoor activities, culture, wellbeing and gastronomy can be combined into itineraries that feel like a journey rather than a checklist.

Our second blog article explores how these experiences can come together in a Lake Saimaa itinerary your clients will remember.

👇
https://hubs.li/Q04sn1Hy0

And on 7 October, you can meet the partners behind them at NordicStage:
Discover the Saimaa Region – Lappeenranta & Imatra.

The best experiences connect naturally.

Discover how Lake Saimaa's connected experiences create memorable itineraries. Explore practical ideas for tour operators, from lakeside stays and seal safaris to floating saunas.

02/09/2026

Arctic Sweden, live on screen and connected with the European travel trade. 🇸🇪💻

The Arctic Sweden Digital Summit brought destination, tourism businesses and international travel professionals together for a focused digital exchange.

With 88 participants — 35 suppliers and 53 buyers — and 386 pre-booked meetings, the summit created plenty of opportunities for direct exchange and new business connections.

Participating suppliers had the opportunity to introduce their region and products live, share what makes their offer stand out and answer questions directly from the travel trade.
For buyers, it was a compact way to discover new ideas and get to know the people behind the products.

A big thank you to to Arctic Sweden Visitors Board, to everyone who presented, joined us online and contributed to the conversations!

And while the summit may be over, this is often where the interesting part begins: turning first impressions into new contacts, conversations and future cooperation.