COTRI was established in 2004 by Prof. Dr. Wolfgang Georg Arlt, a sinologist and tourism researcher with years of business and academic experience in Chinese tourism. Merging academic and business knowledge, COTRI cooperates with a number of leading public and private sector organisations in China and all over the world. With the head office in Hamburg, Germany, a Chinese branch based in Beijing a
nd its global network of COTRI Country Partners, COTRI offers a broad range of services including market research, analysis, and consulting and coaching for destinations, companies, and individuals. In addition, COTRI boasts a wide portfolio of publications including the latest C.O.M.I. China Outbound Market Intelligence and the comprehensive COTRI Market Report series which provide in-depth market intelligence, insights, and background information about current and future developments of the Chinese outbound tourism market. COTRI’s CTW Chinese Tourist Welcome Trainings and Labels also help tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by giving them an understanding of the different market segments, teaching them how to successfully adapt their products, and by showing them the best way to communicate with this special group of travellers. For more information, please visit COTRI at www.china-outbound.com!
