PUMA Group

23/05/2025

Promoting physical activity is not only part of our identity, it’s a responsibility we embrace. As an active member of the World Federation of the Sporting Goods Industry (WFSGI), we support the release of the first-ever industry 'Physical Activity Impact Report: Moving the World Towards an Active Future'. The report highlights the global crisis of physical inactivity and the urgent need to address the fact that over 1.8 billion adults and 81% of adolescents worldwide are physically inactive. We are proud to contribute to the sporting goods industry's mission of taking collective action to create positive change.

Access the full report here: https://wfsgi.org/2025/05/moving-the-world-towards-an-active-future-wfsgi-physical-activity-impact-report-launched-in-geneva/

15/05/2025

We have a new Vice President Teamsport!

Dominique Gathier will take on the role of Vice President of PUMA's Teamsport business unit. He replaces Matthias Bäumer who took on the role of Chief Commercial Officer earlier this year and he will report directly to Maria Valdes, PUMA’s Chief Product Officer.

Dominique has been with PUMA for 19 years and has held various positions in marketing and product development. Most recently, he worked as the Senior Director of Product Line Management for Teamsport Footwear and Equipment, overseeing our successful football boot franchises FUTURE, ULTRA and KING.

All the best in your new role, Dominique!

08/05/2025

In the first quarter, PUMA achieved sales of € 2,076 million, which is in constant currencies on last year's level, despite a challenging environment. Our adjusted operating profit came in broadly in line with our expectations at € 76 million.

We introduced exciting new products such as the Speedcat Ballet and our first ever collection with Hyrox to include performance footwear and apparel. We also launched our biggest brand campaign to date “Go Wild”.

PUMA remains committed to executing the nextlevel cost efficiency program which is progressing as planned.

For 2025, we expect currency adjusted sales to grow in the low- to mid-single-digit percentage range and an adjusted EBIT in the range of € 520 million to € 600 million.

Find out more below:

22/04/2025

In 2024, PUMA made 9 out of 10 products from recycled or certified materials. Find out more about our journey in our sustainability report published today!

Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its sustainability report which was published on Tuesday.

03/04/2025

Arthur Hoeld has been appointed as Chairman of the Management Board and CEO of PUMA, starting July 1, 2025.

“We are pleased to appoint Arthur Hoeld, a sports industry expert with a proven track-record and strong commercial expertise built over the last 26 years, as the new CEO of PUMA,” said Héloïse Temple-Boyer, Chair of the Supervisory Board of PUMA SE. “We are convinced that thanks to his strategic vision and focus on Product and Brand, Arthur will lead PUMA into a new chapter of strength and growth.”

PUMA’s current CEO Arne Freundt and the Supervisory Board have mutually agreed that Arne will step down on April 11, 2025, due to differing views on strategy ex*****on and will leave the company after 14 years in various leading positions.

"I would also like to thank Arne Freundt on behalf of the entire Supervisory Board for all of his achievements at PUMA and dedication over 14 years. We wish him all the best for his future endeavors," said Héloïse Temple-Boyer.

Matthias Bäumer, Vice President of PUMA’s Business Unit Teamsport, has been appointed as Chief Commercial Officer of PUMA, effective April 1, 2025. In his new role of Chief Commercial Officer, Matthias will oversee the company’s sales subsidiaries, its global Direct-to-Consumer and Go-To Market organizations.

"Given his mature leadership experience and his deeply anchored sports industry knowledge, we are totally convinced that Matthias Bäumer will accelerate PUMA's growth momentum to strengthen the global business," said Héloïse Temple-Boyer.

For more information visit https://about.puma.com/en/newsroom/corporate-news/2025/03-04-2025-puma-appoints-arthur-hoeld-ceo-and-matthias-baumer-chief

20/03/2025

Redefine the game with our new brand campaign 🔥

Introducing our biggest global brand campaign to date - 'Go Wild' - where we champion the power of unveiling your true self through sport. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature. By capturing the human instinct we all feel when playing sports, we want to inspire individuals to unleash their wild energy through sport. The first chapter is a tribute to runners unlocking the runner’s high – a rush of happy chemicals released during physical activity. 'For the Runner's High' moves away from featuring athletes and celebrities and instead celebrates the everyday runner as they stay true themselves and feel the joy.

18/03/2025

As part of our annual report 2024, our CEO Arne Freundt sat down for a chat with pole vault superstar holder Armand “Mondo” Duplantis, who believes he can push the world record to 6.40 metres in the next few years. Check out the video below, read the full interview and find out all about PUMA's 2024 performance at https://annual-report.puma.com/2024/en/

17/03/2025

189 countries. 900 million homes. One game-changing partnership. PUMA has signed an official agreement with the Premier League, the most-watched football league globally. Find out more below:

Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility.

12/03/2025

We just published our Q4 and 2024 results. Find out more below:

https://about.puma.com/en/newsroom/corporate-news/2025/12-03-2025-puma-grows-currency-adjusted-sales-44-2024-and-provides

25/02/2025

We were thrilled to welcome Mathias Gidsel, three-time handball world champion with Denmark and the world's best handball player, to our HQ in Herzogenaurach this week, where he took the time to answer the many questions our PUMAs had for him.

24/02/2025

We're proud to share that the marks we received from global environmental non-profit CDP strongly improved this year. While we received much better marks for our sustainability efforts regarding water security and forests, we maintained a top score for our climate policy in the latest ratings. Find out more below:

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP.

30/01/2025

PUMA took center stage at Paris Fashion Week in January with a four-day spectacle that was all about the Mostro. To learn more about the event, we caught up with our Vice President Creative Direction & Innovation, Heiko Desens, who explained how Fashion Week fits into our brand elevation strategy, how it grows our business and how sport has become relevant in high fashion.

Find out more below:

Heiko, we took over the famous Galerie Joseph for PUMA’s Paris Fashion Week, with exclusive product previews, collector-led exhibition spaces, and much more. How are we elevating the brand with such events? Heiko: For us, Paris is a great opportunity to position our elevated sportswear, as Fashion...