PUMA Group

04/08/2025

Welcome Archie!

We have appointed industry expert Archie McEachern as the Vice President of our Basketball business unit, starting August 18, 2025. Archie builds on a successful career in the sports industry with several international leadership roles in merchandising, product creation and sales to his name.

Basketball has always been a part of PUMA’s DNA, and as the game continues to grow globally, we’re confident that Archie will help elevate our legacy and expand our impact on and off the court.

31/07/2025

Welcome Andreas!

PUMA has appointed Andreas Hubert as its new Chief Operating Officer (COO). Starting September 1, Andreas will be in charge of our Global Sourcing Operations, including Sustainability and Product Development, IT and Logistics. With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence.

PUMA’s Management Board will consist of five members starting September 1.

30/07/2025

Today we welcomed triple-jump world-record holder Jonathan Edwards at our HQ in Herzogenaurach to celebrate the fact that his incredible world record of 18.29m has stood for 30 years. Jonathan shared inspiring stories about his time as an athlete and answered many questions from our PUMAs. (Pictures: Christoph Maderer)

17/07/2025

Today, we welcome long jump double Olympic champion, Miltiadis "Miltos" Tentoglou, from Greece to the PUMA Family!

15/07/2025

If it's ManCity, it's PUMA.

PUMA and Manchester City have announced a long-term extension of their successful global partnership, which since the 2019/20 season has exceeded all expectations.

“PUMA’s partnership with Manchester City has been a great success both on and off the pitch,” said PUMA Chief Executive Officer Arthur Hoeld. “Trophies, a perfect stage for our performance products and commercial success were exceptional.”

01/07/2025

Welcome to the , Arthur! 🐾

Today marks the beginning of an exciting new chapter at PUMA, as Arthur Hoeld starts as our new CEO! We kicked things off with a global townhall, where Arthur connected with the whole PUMA Family around the world and answered their questions.

Join us in welcoming Arthur! 👏

(Picture Credit Christoph Maderer)

16/06/2025

You only miss it once it's gone🩸

Not your keys. Not your phone. But your A, B, AB and O - the blood types that save lives every single day. In Germany, a blood donation is needed every 7 seconds. But it is not something we can produce in a lab, neither does it last forever. At PUMA, we’ve already teamed up with the Bavarian Red Cross to run internal blood drives, and our teams have given more than just their time. Now, we’re opening the call to everyone. Let’s not wait until it’s missing. Let’s start filling the blanks.

J_IN IN. D_N_TE BL__D.

06/06/2025

PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative.

Below, you can see how one of the Voices, Aishwarya Sharma, explains, which choices we have made in 2024 regarding polyester, leather, cardboard and other materials

23/05/2025

Promoting physical activity is not only part of our identity, it’s a responsibility we embrace. As an active member of the World Federation of the Sporting Goods Industry (WFSGI), we support the release of the first-ever industry 'Physical Activity Impact Report: Moving the World Towards an Active Future'. The report highlights the global crisis of physical inactivity and the urgent need to address the fact that over 1.8 billion adults and 81% of adolescents worldwide are physically inactive. We are proud to contribute to the sporting goods industry's mission of taking collective action to create positive change.

Access the full report here: https://wfsgi.org/2025/05/moving-the-world-towards-an-active-future-wfsgi-physical-activity-impact-report-launched-in-geneva/

15/05/2025

We have a new Vice President Teamsport!

Dominique Gathier will take on the role of Vice President of PUMA's Teamsport business unit. He replaces Matthias Bäumer who took on the role of Chief Commercial Officer earlier this year and he will report directly to Maria Valdes, PUMA’s Chief Product Officer.

Dominique has been with PUMA for 19 years and has held various positions in marketing and product development. Most recently, he worked as the Senior Director of Product Line Management for Teamsport Footwear and Equipment, overseeing our successful football boot franchises FUTURE, ULTRA and KING.

All the best in your new role, Dominique!

08/05/2025

In the first quarter, PUMA achieved sales of € 2,076 million, which is in constant currencies on last year's level, despite a challenging environment. Our adjusted operating profit came in broadly in line with our expectations at € 76 million.

We introduced exciting new products such as the Speedcat Ballet and our first ever collection with Hyrox to include performance footwear and apparel. We also launched our biggest brand campaign to date “Go Wild”.

PUMA remains committed to executing the nextlevel cost efficiency program which is progressing as planned.

For 2025, we expect currency adjusted sales to grow in the low- to mid-single-digit percentage range and an adjusted EBIT in the range of € 520 million to € 600 million.

Find out more below:

22/04/2025

In 2024, PUMA made 9 out of 10 products from recycled or certified materials. Find out more about our journey in our sustainability report published today!

Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its sustainability report which was published on Tuesday.