03/04/2025
Arthur Hoeld has been appointed as Chairman of the Management Board and CEO of PUMA, starting July 1, 2025.
“We are pleased to appoint Arthur Hoeld, a sports industry expert with a proven track-record and strong commercial expertise built over the last 26 years, as the new CEO of PUMA,” said Héloïse Temple-Boyer, Chair of the Supervisory Board of PUMA SE. “We are convinced that thanks to his strategic vision and focus on Product and Brand, Arthur will lead PUMA into a new chapter of strength and growth.”
PUMA’s current CEO Arne Freundt and the Supervisory Board have mutually agreed that Arne will step down on April 11, 2025, due to differing views on strategy ex*****on and will leave the company after 14 years in various leading positions.
"I would also like to thank Arne Freundt on behalf of the entire Supervisory Board for all of his achievements at PUMA and dedication over 14 years. We wish him all the best for his future endeavors," said Héloïse Temple-Boyer.
Matthias Bäumer, Vice President of PUMA’s Business Unit Teamsport, has been appointed as Chief Commercial Officer of PUMA, effective April 1, 2025. In his new role of Chief Commercial Officer, Matthias will oversee the company’s sales subsidiaries, its global Direct-to-Consumer and Go-To Market organizations.
"Given his mature leadership experience and his deeply anchored sports industry knowledge, we are totally convinced that Matthias Bäumer will accelerate PUMA's growth momentum to strengthen the global business," said Héloïse Temple-Boyer.
For more information visit https://about.puma.com/en/newsroom/corporate-news/2025/03-04-2025-puma-appoints-arthur-hoeld-ceo-and-matthias-baumer-chief