PUMA Group

PUMA Group PUMA is one of the world's leading sports brands. PUMA Group is the channel for finding out what it’s like to work at PUMA.

Here you’ll find news about PUMA as an employer and read about real-life experiences from current employees. It’s also full of useful information about the company, our recruiting events and job postings. Just click in to find out what our FOREVER FASTER family is all about.

Some stories are worth bringing back 🏎️⏪Michael Schumacher didn’t leave much untouched in Formula 1. PUMA joined him on ...
03/09/2026

Some stories are worth bringing back 🏎️⏪

Michael Schumacher didn’t leave much untouched in Formula 1. PUMA joined him on the journey from 2001. And by 2004, he had seven World Championships and 13 wins in a single season. He finished his career with 91 Grand Prix victories – a career that helped define an era for Scuderia Ferrari HP and shaped the history of Formula 1.

Thirty years after his first win, his story was back in the spotlight in Milan. Ahead of Monza, we organized an exclusive evening at the Palazzo Reale to celebrate Michael’s legacy. Through a powerful live performance combining dance, racing and iconic Schumacher moments, we brought the precision and performance of his era to life.

Alongside it, our newly released Monza Limited Edition collection looks back to where that story began: his first season in red in 1996.

Step inside the Palazzo Reale and take a closer look at the collection. 👇

AI is here to stay. So, we’re getting to know it better. 💭 Led by our Digital Workplace Solutions team, FASTER.DAILY. is...
31/08/2026

AI is here to stay. So, we’re getting to know it better. 💭

Led by our Digital Workplace Solutions team, FASTER.DAILY. is our annual AI awareness and adoption campaign, helping PUMAs understand how AI is evolving and what it means for the way we work. Now in its third season, PUMAs across Herzogenaurach, North America and APAC got hands-on with AI, exploring what it can do, where it can help and how to use it responsibly. Because AI is already part of our daily lives, we find it increasingly important to give our PUMAs the tools to work smarter, explore new possibilities, and stay ready for what’s next. And with over 1,500 employees signing up for AI training, it looks like the curiosity is definitely there.

The future of work is moving fast. Good thing we are too.

25/08/2026

Shanghai gets a PUMA throwback 🏙️🔙

Last week, we welcomed guests to “The Untamed City,” a PUMA Archive Gallery pop-up exhibition in Shanghai. With PUMA Ambassadors Zhang Linghe and Shan Yichun in attendance, visitors explored nearly 100 archive pieces from the 1990s and 2000s, new designs inspired by our low-profile family and T7, and creative remakes by a local fashion designer.

Bringing these pieces together in Shanghai was a reminder of how much our Archive still has to say - inspiring new generations, fresh perspectives and new ways of wearing PUMA.

谢谢上海! ❤️

Give a young player a new pair of boots, and you might give them another reason to keep playing. ❣️👐To mark the Premier ...
24/08/2026

Give a young player a new pair of boots, and you might give them another reason to keep playing. ❣️👐

To mark the Premier League More Than A Game initiative and 20 years of Premier League Kicks, we brought PUMA to the Premier League Kicks Cup at St George’s Park, with boots on feet, footballs flying and plenty of competition along the way. Across two days, young players took on shooting challenges, battled it out on EA SPORTS FC, and met players including Rachel Maltby and Brad Burrowes. More importantly, the experience brought grassroots football, girls’ football and a pathway to achieving their dreams all together in one place.

Getting more young people into football is one thing; giving them reasons to stay is another. That’s what the Premier League Kicks Cup is all about. And that’s a game we’re proud to be part of. 🐾

What if a football could read your mind? 🧠Meet Stellar NITRO™, the new official Premier League match ball and the first ...
20/08/2026

What if a football could read your mind? 🧠

Meet Stellar NITRO™, the new official Premier League match ball and the first football to feature our nitrogen-infused NITROFOAM™ technology. Inside the ball, NITROFOAM™ compresses and bounces back on impact, translating the energy of the strike into a more direct, responsive and predictable feel. From the foam to the 4+4 panel construction and textured surface, every element is engineered to work together as one performance system.

“For players, a clean strike is about confidence. It is the feeling that the ball responds exactly as they expect when they make contact.” — David McKenzie, Senior Director Teamsport Design at PUMA

You bring the strike; the ball gets the message. 📩⚽️

The podium got very familiar with PUMA last week. 🏆🐾Across seven days at the European Athletics Championships, our athle...
17/08/2026

The podium got very familiar with PUMA last week. 🏆🐾

Across seven days at the European Athletics Championships, our athletes delivered the best European Championships performance in PUMA history, winning 27 individual medals (12🥇, 10🥈, 5🥉) and surpassing our previous gold-medal record from Munich 2022. From sprints and hurdles to distance running, jumps, throws and combined events, PUMA athletes made their mark across the full spectrum of athletics.

European titles went to:
🥇 Amanal Petros (Marathon; pictured below wearing the PUMA Fast-R3)
🥇 Miltiadis Tentoglou (Long Jump)
🥇 Matthew Hudson-Smith (400m)
🥇 Jason Joseph (110m Hurdles)
🥇 Angelina Moser (Pole Vault)
🥇 Karsten Warholm (400m Hurdles)
🥇 Gianmarco Tamberi (High Jump)
🥇 Audrey Werro (800m)
🥇 Henriette Jæger (400m)
🥇 Andy Díaz (Triple Jump)
🥇 Yaroslava Mahuchikh (High Jump)
🥇 Mondo Duplantis (Pole Vault)

Congratulations to all the athletes, coaches and teams behind this incredible performance in Birmingham. 👏

Big news for PUMA Hoops 🐾🏀We're excited to officially welcome Indiana Fever star Kelsey Mitchell to the roster! As one o...
14/08/2026

Big news for PUMA Hoops 🐾🏀

We're excited to officially welcome Indiana Fever star Kelsey Mitchell to the roster! As one of the most dynamic scorers in the game, Kelsey brings the confidence, competitiveness and authenticity that define PUMA Basketball. She's also the first athlete to join PUMA athlete Tyrese Haliburton's signature Hali Line.

As Kelsey puts it: "Joining PUMA will give me more of that family feel, which is what I ultimately want. I am surrounded by people who want to see me win and who I can grow with."

Welcome, Kelsey! We can’t wait to see what’s next. 💜

PUMA Spirit beim CSD Nürnberg 🏳️‍🌈Als Hauptsponsor war PUMA Teil des bisher größten Nürnberger CSD, bei dem Tausende vo...
13/08/2026

PUMA Spirit beim CSD Nürnberg 🏳️‍🌈

Als Hauptsponsor war PUMA Teil des bisher größten Nürnberger CSD, bei dem Tausende von Menschen Vielfalt, Liebe und Gleichberechtigung gefeiert haben. Unterstützt wurden wir dabei von unseren engagierten Kolleg:innen vor Ort: Sie begrüßten die Community, begleiteten unser Glücksrad und sorgten entlang der Demostrecke für PUMA-Spirit.

Mit mehr als 20.000 Teilnehmenden bei der Pride-Demonstration und 22.500 Teilnehmenden beim großen CSD-Finale hat Nürnberg ein starkes Zeichen für Vielfalt und Zusammenhalt gesetzt.

Danke, Nürnberg, und danke an unsere freiwilligen Helfer:innen ❤️

A rare spectacle unfolded right behind the bridge of our PUMA HQ yesterday evening: a partial solar eclipse.Let us know ...
13/08/2026

A rare spectacle unfolded right behind the bridge of our PUMA HQ yesterday evening: a partial solar eclipse.

Let us know in the comments if you also managed to see it.

31/07/2026

PUMA’s Q2 2026 results were in line with our expectations in this transition year, in which we are building the foundation for future growth. In the video below, our CEO Arthur Hoeld talks about some of the highlights of his first year as CEO of PUMA and takes us through the quarter, the best performing categories and how PUMA has taken big steps to become a brand-led organization.

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