ANYWAYS ITALY

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ANYWAYS ITALY 🇮🇹 Not just Italy.

Your Italy.
✨ Boutique experiences, language & culture
🌿 Adopt your Italian tree & taste Italy at home 📦
👇 Start your Italian journey with us!

Sometimes a simple idea turns into something much bigger than you expected. 🇮🇹🤗 When we first imagined Luca & Leo, we wa...
16/10/2026

Sometimes a simple idea turns into something much bigger than you expected. 🇮🇹

🤗 When we first imagined Luca & Leo, we wanted to create something that would help children discover not through the "usual way", but through an adventure, a !

✅️ A curious little boy, a rather grumpy owl and a grandmother who sends them travelling across Italy in search of hidden treasures.

What started as a simple story soon became a journey of discovery for us, too.

We researched local , explored regional , discovered we'd never heard of and brought to life.

❤️ And somewhere along the way, we completely fell in love with this project.

Because it gave us the chance to discover a side of Italy that often goes unnoticed, and to share it in a fun and engaging way, without losing sight of what really matters: the stories, traditions and people that make Italy so special.

➡️ And that's exactly what ANYWAYS ITALY is all about: sharing the lesser-known, authentic side of Italy in a simple, accessible and enjoyable way.

And if we can make it fun for everyone, whether you're 8 or 80, even better! 💚

‼️ And today we're excited to share a new milestone.

📚 Volume 2 of The Treasure Hunt of Luca & Leo is officially here!

After the first region, our two travellers are heading to the next one, with new places to discover, challanges to solve and stories to tell.

To celebrate the launch, we've also created a special

➡️ Buy 1, Get 1 Free offer

so readers can start their adventure with both volumes.

Two books.
Two Italian regions.
And 18 more stories still waiting to be told.

🤗 For us, this project is about more than publishing books.

It's about encouraging curiosity, connecting generations and helping people discover the Italy that doesn't always appear on postcards.

And we can't wait to see where Luca and Leo take us next. 💛

🔗 Discover the books and our launch offer in the first comment!

[Italian Edition]

[   until October 18] 🎄 That time of the year is coming again… 🇮🇹- 8 weeks to December, 1st! And this year, why not coun...
10/10/2026

[ until October 18]

🎄 That time of the year is coming again… 🇮🇹

- 8 weeks to December, 1st!

And this year, why not count down to the Italian way?

Forget boring !

What if, instead of opening a little door every day, you could discover a new Italian habit, laugh at a cultural cliché, and get one step closer to becoming a vero italiano? 🤌

Introducing 24 Days of Dolce Vita – our fun (and slightly ironic!) !

✨ 24 days, 24 Italian challenges
☕ Little daily activities to bring more Dolce Vita into your life!

Perfect as a !

🎁 EXCLUSIVE EARLY BIRD OFFER!

€19.99/ → €15.99

⏰ Only until October 18!

📖 Available in Italian, with English or German translations included.

Whether you're learning Italian, in love with Italy, or simply looking for an original , this Advent Calendar is for you!

👇 Get your copy at the Early Bird Price here:

[https://forms.gle/3S2XAupRydnNT36FA]

Link to the Advent Calendar here 👇

https://www.any-ways.com/en/books/italian-advent-calendar/

Because Christmas is better with a little Dolce Vita! ❤️🇮🇹

When people think of Italy, the first images that come to mind are often quite similar.Warm summer days. A gelato with a...
07/10/2026

When people think of Italy, the first images that come to mind are often quite similar.

Warm summer days. A gelato with a sea view. A Spritz under a beach umbrella. Rome, Venice, Florence.

And we completely understand why.
We love that Italy too. 🇮🇹

But while working on our October edition of Dolce Vita ToGo, we started thinking about all the other sides of Italy that don't always make it onto everyone's travel list.

The places and experiences that remind us that there is still so much to discover - even for Italians.

So this month, we chose three.

👣 The

Everyone knows the Camino de Santiago, but far fewer people know about this ancient pilgrimage route crossing Italy towards Rome. You don't need to walk it all. Even one section can take you through countryside, vineyards and small villages you might otherwise never see.

🚂 The

From Domodossola to Locarno, the railway crosses forests, valleys and mountain villages that turn red, gold and orange in autumn. A very different image from the blue sea we so often associate with Italy.

🤿 The of
And this one surprises the most: in Campania, you can swim above the remains of an ancient Roman town. Mosaics, villas and almost 2,000 years of history, now beneath the sea.

Three experiences that couldn't be more different.

And yet, they all remind us of one of the reasons we started ANYWAYS ITALYin the first place:

💚There is an Italy everyone knows.
🤍And then there is all the rest.
❤️ The stories, places and traditions that sometimes make even us stop and think: “How did I not know this existed?”

That's the Italy we want to keep discovering - and sharing.

Now we're curious: which one would you choose for your next holidays?

👣 On foot
🚂 By train
🤿 Underwater

Discover Italy with us!
https://www.any-ways.com/en/experiences-where/

In Italy, sometimes all you need to discover centuries of history is… a very strange road sign. 🇮🇹😂Imagine driving throu...
30/09/2026

In Italy, sometimes all you need to discover centuries of history is… a very strange road sign. 🇮🇹😂

Imagine driving through the Italian countryside and suddenly seeing:

📍

No, someone hasn’t just insulted you.

Bastardo is a real village in , and its unusual name is believed to come from an old inn known as Osteria del Bastardo, once used by travellers along the ancient Via Flaminia.

Keep driving and things don’t get any less interesting.

😏 — Emilia-Romagna
Yes, really. And the name is already found in documents from 980 AD. One possible explanation connects it to sextum, the sixth mile from Reggio Emilia.

🦆 — Tuscany
Donald Duck is called Paperino in Italian, but Disney can't take the credit for this one. The village existed centuries before the famous duck. One theory connects its name to papyrus and the marsh vegetation that once grew in the area.

😈 CASA DEL — Umbria
Literally, “The Devil’s House.” Nobody knows for certain where the sinister name came from, and different local stories have tried to explain it over time.

🏔️ — Lombardy
To modern Italian ears, tre p***e sounds rather amusing — literally “three balls”. 😂 But the name is thought to have much older origins. Even better? The village lies more than 2,000 metres above sea level, near Livigno.

And then there’s Purgatorio, Pocapaglia, Belsedere, Fallo… and even Gnocca...

All real places.
All in Italy. 🇮🇹

A funny name on a sign can make you laugh for five seconds - but if you stop and ask “Why is it called that?”, you suddenly find yourself discovering , medieval villages, old , legends and stories that have survived for centuries.

Sometimes the Italy you remember most isn't the one you went looking for.

It's the one you discover by accident. ❤️🇮🇹

Now we need your help:

👇 What’s the strangest Italian town or village name you know?

We already have Strangolagalli, Femminamorta and Baciacavallo on our list… 😂

Silke sent us these photos from her trip to  , along with a story we wanted to share. 💚 She had visited  , a village nea...
26/09/2026

Silke sent us these photos from her trip to , along with a story we wanted to share.

💚 She had visited , a village near , home to a fascinating rock settlement known as the di Verzino.

Carved into the sandstone beneath the old town, the caves spread across the hillside like a honeycomb, connected by paths and steps cut into the rock.

Some are believed to have been used by monks centuries ago and, more recently, served as shelters for animals or places to store food.

It’s a place where the history of the village is quite literally part of the landscape.

☝️ But what stayed with wasn’t only the place.

🤍 She and her companions were the only visitors that day, and someone opened the little local museum just for them. 🤗

Sometimes the places that stay with us longest aren’t the ones everyone tells us to see.

❤️ They’re the ones where someone makes us feel welcome. Where we meet the people who live there and see a little of their world through their eyes.

➡️ For a moment, we’re more than visitors passing through. We’re guests invited in.

Have you ever found a place in Italy that made you feel this way?
If so, share it with us and tell us your story in the comments. We'd love to hear it!

Grazie Silke! For having shared with us what made special your stay in Italy!

And if you want to discover with us, have a look here 👇

https://www.any-ways.com/en/home/

🔥 Burning pasta in Italy? Almost a crime.Unless you’re in  . 😏🍝Here, they do it on purpose.Spaghetti all’Assassina are o...
23/09/2026

🔥 Burning pasta in Italy? Almost a crime.

Unless you’re in . 😏🍝
Here, they do it on purpose.

Spaghetti all’Assassina are one of Bari’s most iconic dishes. Unlike most pasta, the spaghetti aren’t boiled first: they’re cooked directly in the pan with tomato, little by little, until they become crispy and slightly charred.

And as if that wasn’t unusual enough, there’s the name: Assassina. 👀

According to the most popular story, the dish was born in Bari in the 1960s. The spaghetti were so spicy that the customers supposedly called the cook an “assassino” - a killer.

The name stayed. Luckily, so did the recipe. 😂

And this is exactly what we love about sharing a bit of Italy: sometimes you order a plate of pasta and end up discovering a little piece of local history.

Now the important question:

🔥 Have you already tried it?
🍝 Or is intentionally burning pasta simply going too far? Also for Italians?

And if you want to discover have a look here:
https://www.any-ways.com/en/product-tag/apulien/

🍋 There are gifts you unwrap. And there are gifts that grow.When we think of  , there are certain images that immediatel...
13/09/2026

🍋 There are gifts you unwrap. And there are gifts that grow.

When we think of , there are certain images that immediately come to mind: the sea, colourful villages, terraces overlooking the coast… and, of course, .

For generations, lemons have been part of the landscape, cuisine and identity of this region — and today they are one of those Italian products recognised and loved far beyond Italy. 🇮🇹

With ANYWAYS ITALY, you can turn this piece of Campania into a very special .

🍋 Adopt a real lemon tree in Campania for yourself or someone you love.

The adoption lasts one year. Your tree receives a personalised wooden plaque, you get updates from Italy throughout the year and, best of all…

📦 you receive the lemons from your adoption directly at home.

Imagine opening a box and knowing that those lemons come from the place you have been following from afar. Suddenly, Campania doesn't feel quite so far away.

➡️ And if you travel to Italy?

You can arrange to visit the place where your tree grows, discover the secrets behind production and enjoy a tasting. 🌿

It’s a gift for someone who loves Italy, but also for anyone who values authentic products, local stories and gifts with a real connection to the people and places behind them.

Because sometimes the best way to experience Italy isn't to buy another Italian souvenir.

It's to become part of its story. 🍋🇮🇹

👉 Discover our lemon tree adoption:
https://www.any-ways.com/en/product/adopting-a-leon-tree/

There are things about a country that you won't find in monuments, museums or guidebooks. 🇮🇹Sometimes, they're hidden in...
12/09/2026

There are things about a country that you won't find in monuments, museums or guidebooks. 🇮🇹

Sometimes, they're hidden in the smallest gestures.

An Italian touches iron after hearing something ominous. Someone immediately turns over a loaf of bread that has been placed upside down. A grandmother gives you a little red cornicello. And if a broom accidentally touches your feet, someone might jokingly warn you that you'll never get married.

Do we really believe all of it?

Maybe not. But that's almost beside the point.

, rituals and symbols can tell us surprisingly much about the history of a culture.

And many Italian superstitions carry traces of a very long past.

🧿 The - the belief that envy or an intense gaze can bring misfortune - has roots in ancient Mediterranean cultures and survived for centuries in popular tradition.

🌶️ The became a protective amulet particularly associated with Southern Italy and Naples. Its horn-like shape is connected with much older symbols of protection, fertility and good fortune.

📅 -the-17th is Italy's famous unlucky date. One traditional explanation comes from the Roman numeral XVII, which can be rearranged into VIXI, Latin for “I have lived” - a phrase associated with death and funerary inscriptions. Friday itself also acquired negative associations through Christian tradition.

🍞 Upside-down bread has long been considered unlucky or disrespectful in parts of Italy. Bread itself carried enormous symbolic and religious importance, although the exact historical explanations behind the upside-down taboo vary from place to place.

🧲 And then there's “toccare ferro” - touching iron to ward off bad luck. While English speakers might “knock on wood,” Italians traditionally reach for iron.

And then we have the wonderfully specific warnings:

🧹 Don't let a broom sweep your feet - or you might never get married.
💍 Don't sit at the corner of the table - same problem!
🎩 And whatever you do, don't put your hat on the bed.

Are these scientific? Of course not.

But that's exactly why they're fascinating.

They are tiny pieces of cultural memory: old fears, religious beliefs, symbols and family traditions that somehow survived into everyday life.

And this is one of the things we love most about sharing : sometimes understanding a country means looking at the seemingly insignificant things people do without even thinking about them.

🇮🇹 Which superstition did you grow up with?
And is there one from your country that would sound completely crazy to an Italian?

Tell us - we'd love to collect them. 👇

There are some things about   you only notice after spending enough time here.Not the obvious things.Not the food, the m...
07/09/2026

There are some things about you only notice after spending enough time here.

Not the obvious things.
Not the food, the monuments or the beautiful villages.

We mean the little unwritten rules of everyday life.
And one of them is the strange power of September.

For weeks - sometimes months - September becomes the answer to almost everything.

👉A new project in June? It can wait until September.
👉A meeting to align? It can happen in September.
👉That big decision to take? It suddenly makes more sense in September.

And somehow, everyone accepts this mysterious future month as if it were a completely reasonable solution. 😄

The funny thing is that behind the joke there is also something very about the rhythm of the year.

Summer creates a real break.
August slows everything down.
And September feels like a restart.

So if you ever found yourself wondering why that Italian colleague, friend, family member or business partner kept saying...

“ne riparliamo a settembre”…

now you know. We dedicated our latest "Dolce Vita To-Go newsletter" to exactly this part of Italian culture: the unofficial calendar nobody teaches you about, but sooner or later everybody discovers.

You can read the full newsletter here:

👉 [https://mailchi.mp/44c2f6359709/dolce-vita-to-go-september2026]

And now we’re curious:

What is the most Italian “let’s do it later” sentence you’ve ever heard? 😄

And Italians,be honest: how accurate is this?
Share your experience with us in the comments!

We know exactly what   looks like. But how often do we think about where it actually begins?Not in a factory. Not in a s...
30/08/2026

We know exactly what looks like. But how often do we think about where it actually begins?

Not in a factory. Not in a supermarket.
In a field.

One of the things we try to do with ANYWAYS ITALY is tell Italy through things that are still very much part of everyday life — food, agriculture, small producers and traditions — but that we often no longer stop to think about.

Our newest project does exactly that.

You can adopt a in and follow what happens there during the year, from the field to the harvest.

And this time, the connection is particularly tangible: after the harvest, the adopter receives 15 kg of pasta and/or flour made from Sicilian wheat.

We particularly like the idea behind this one because pasta is probably one of the most recognisable symbols of Italy in the world.

Yet its story begins with something incredibly simple: wheat growing in a field.

The adoption brings those two things back together.

The field you follow during the year eventually becomes something you put on your own table.

And perhaps that is also why we like symbolic adoptions so much: they make the origin of everyday things visible again. 🌾

Of course, there is also a less philosophical reason to adopt one:

If you know someone who could eat Italian pasta every day, you may have just found their Christmas present. 🍝🇮🇹

👇

https://www.any-ways.com/en/product/adopting-wheat-field-sicily/

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