Benchmark Experiential Marketing - Egypt

Benchmark Experiential Marketing - Egypt Benchmark is the leading experiential marketing agency in Egypt, with over 10 years of experience in the field.

Deeply rooted in the marketing communications sector in Egypt, Benchmark integrated solutions is the leading experiential marketing agency with over 10 years of experience in the field and more than hundreds of projects that stand as a witness for the smiles we drew. Our main partners are Procter and Gamble, Cocacola, Nestle, Danone, Johnson Wax, General Motors, IFFCO, Farm Frites and Bel.

24/02/2026

Four cars.
One spirit.
A Ramadan that moved across Egypt.

From street to street, city to city, Coca-Cola turned every stop into a celebration, games, prizes, laughter, and moments shared with thousands.

Brought to life by Benchmark, from on-ground activation to full shooting production.

This wasn’t just an activation.
It was Ramadan, on the move.

And this was only the beginning.
Stay tuned for what’s next.

production

15/01/2026

At Al Ahly Club, the greatest symbol of global football, the FIFA World Cup 2026™ Trophy, met the club’s official team and staff for an unforgettable moment
More than a photo, it echoed the heartbeat of Egyptian football, where ambition, legacy, and global dreams stand side by side.
A journey of five stops, unfolding over a day and a half, ending where football feels at home.

13/01/2026

From a bold entrance to media walls built for moments, the press conference unfolded as a fully designed experience.
Inside, the stage took focus, personalization came to life through live Coca-Cola can printing, and curated giveaways extended the moment beyond the room.
Designed, produced, and activated as one seamless experience.

10/01/2026

An iconic trophy.
A moment millions dream of.
A night crafted to match its stature.
At the Grand Egyptian Museum, the FIFA World Cup 2026™ Trophy Tour VIP experience placed Egypt on the global stage.
From guest entrance and red carpet to stage, immersive screens, and a dedicated podcast studio, every element was intentional, each detail carrying the weight of the moment.

10/01/2026

This wasn’t just an arrival.
It was a carefully choreographed moment.
From red carpet to movement,
from custom-built podiums to performance-led rhythm,
every detail was intentional, marking the Trophy’s arrival in Egypt as it should be.

The journey had begun.

09/01/2026

A nation counting down.
A city watching.

As the FIFA World Cup Trophy’s arrival approached, the Iconic Tower at the New Administrative Capital became the stage for anticipation, brought to life through a full countdown projection delivered from concept to on-ground ex*****on.

25/12/2025

Turning Mall of Egypt into a season of wonder.
A festive world brought to life through design, light, music, and movement.

From fabric to feeling.From sound to story.This is MAZ, where culture, craft, and creativity collide.
18/12/2025

From fabric to feeling.
From sound to story.
This is MAZ, where culture, craft, and creativity collide.

15/12/2025

Where design meets experience.
For ValU Ulter at Cairo Design Week, we delivered a full-scale production, from the yacht mockup and immersive display area to the booth itself, turning the space into a destination.

12/12/2025

From the red carpet to the future of experiences.
Lexus at the Cairo International Film Festival as the Official Automotive Sponsor, featuring a live car display and an AI-powered booth.

08/12/2025

A sparkling night at ESCA CUEVA, Schweppes style.

Address

Benchmark/31, 77G Street, Maadi
Cairo
11742

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Sunday 10am - 6pm

Telephone

223784836

Website

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