HBX Group

A leading B2B TravelTech ecosystem player, driving growth for businesses across the world of travel.

A leading B2B TravelTech ecosystem player, driving growth for businesses by delivering fast, reliable access to a global network of interconnected products &and services. We empower choice while removing friction from the end-to-end travel experience.

03/09/2026

One of the biggest misconceptions in hotel distribution is that gaining access to more channels automatically translates into more business.

In reality, success depends on much more than connectivity. Content quality, rate positioning, demand generation, visibility and distribution strategy all influence whether a hotel gets chosen when it matters most.

Modern hotel distribution has become a complex ecosystem of technology providers, connectivity partners and travel sellers, all working together behind the scenes. Understanding how it works is essential if you want to turn reach into revenue.

In this article, we explore:

• How B2B hotel distribution works
• What influences visibility within distribution networks
• The role of connectivity, marketing and data
• How to build a distribution strategy aligned to your business goals

Whether you're looking to diversify demand, enter new markets or strengthen your distribution approach, understanding the wider ecosystem is a useful place to start.

https://www.hbxgroup.com/resources/articles/b2b-travel-solutions-hoteliers?utm_source=linkedin&utm_medium=social-media&utm_term=sup&utm_campaigntype=ac&utm_campaign=article_b2b-solutions-hoteliers-hbx

01/09/2026

Delivering exceptional luxury travel experiences requires the right combination of global supply, service and support.

Through the Bedsonline Luxury Collection, HBX Group provides travel advisors specialising in premium travel with access to a curated portfolio of luxury properties and experience providers worldwide.

Supported by integrated Concierge capability, the solution helps advisors design seamless itineraries and high-touch travel experiences for their clients.

As part of the HBX Group ecosystem, Bedsonline continues to support travel advisors with the tools and partnerships needed to deliver premium travel experiences.

Luxury travel agencies can learn more about partnering with Bedsonline here:https://discover.bedsonline.com/en-en/register-your-travel-agency?&utm_source=linkedin&utm_medium=social-media&utm_term=hbx&utm_campaigntype=ac&utm_content=luxacq&utm_campaign=luxacqhbx1

27/08/2026

Effective distribution requires governance. Hotels need confidence that expansion will not compromise pricing strategy or brand integrity.

HBX Group supports this through advanced segmentation, rule-based automation and a strict compliance framework designed to maintain control across B2B distribution.

Our platform enables hotels to:

• Apply structured distribution rules

• Protect rate integrity

• Maintain brand standards

• Operate within a secure and transparent environment

Growth and control should work together. With the right systems and oversight, they can. If pricing confidence is central to your distribution decisions, we encourage you to explore partnership opportunities with us.

👉 Register your property with HBX Group. https://join.hbxgroup.com/s3/register-property?utm_source=linkedin&utm_medium=organic&utm_term=sup&utm_content=post_acquisition_3&utm_content=post_hotel_acquisition_3&utm_campaign=control_and_governance

25/08/2026

HBX Group and our brands, Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun, will be at Arabian Travel Market from 14 - 17 September!

📍 Find our teams at stand TT3010, where we are looking forward to discussing the trends, challenges and opportunities influencing our industry, and how we can continue creating value and driving growth together.

📅 On Wednesday 16th September,Rebecca Brett, Managing Director Retail, will take part in panel discussion,' Digital Travel Futures. The AI-Powered End-to-End Traveler Journey'. The session will explore how AI is transforming the traveller journey, changing the way people discover, book and experience travel, and what this means for the future of travel brands, customer relationships and competitive advantage.

We look forward to an exciting few days meeting with our valued partners and clients.

24/08/2026

From pottery workshops and artist residencies to design-led spaces and cultural partnerships, creative experiences are becoming a powerful way for hotels to differentiate, deepen guest engagement and create new revenue opportunities.

Our latest article explores why creativity is becoming a key driver of travel demand, including:

🎨 Why travellers are seeking more participatory and culturally immersive experiences

How hotels are turning creativity into a commercial advantage

📈 Practical ways to introduce art, design and hands-on experiences into the guest journey

🤝 The opportunities for guest engagement, ancillary revenue and brand differentiation

As creative and cultural experiences become a bigger part of travel decisions, hotels that embrace this shift will be better placed to strengthen their appeal and drive long-term value.
Read the article: https://www.hbxgroup.com/resources/articles/cultural-travel-experiences?utm_source=linkedin&utm_medium=social-media&utm_term=sup&utm_campaigntype=ac&utm_campaign=article_cultural_travel_experiences

20/08/2026

Accessing international travel demand can be complex. Airlines, tour operators, wholesalers, corporate buyers and travel agencies operate across fragmented markets and commercial models.

HBX Group simplifies this landscape.

With one connection, your hotel can access 60,000 travel distributors across 170+ source markets. This enables broader exposure to domestic and international travellers, supporting demand diversification and improved occupancy stability.

Rather than negotiating multiple agreements, your property connects once and scales globally through a structured B2B ecosystem.

For hotels seeking international growth supported by global infrastructure, HBX Group offers a clear and proven route.

Register your property with HBX Group: https://join.hbxgroup.com/s3/register-property?utm_source=linkedin&utm_medium=organic&utm_term=sup&utm_content=post_acquisition_2&utm_content=post_hotel_acquisition_2&utm_campaign=scale_and_opportunity

18/08/2026

For many years, hotel growth conversations have focused heavily on distribution, but distribution alone is no longer enough.

Reaching new markets remains essential, but today's hoteliers are equally focused on direct channel performance, operational efficiency, marketing visibility, payments, guest experience and new revenue opportunities.

That's why the industry is increasingly moving beyond standalone solutions towards more connected TravelTech ecosystems, where distribution is just one part of a broader growth strategy.

In this article, we explore how HBX Group solutions such as Roiback for direct channel performance and Civitfun for hotel operations sit alongside B2B distribution to help hotels improve efficiency, strengthen profitability and create better guest experiences.

The competitive advantage isn't simply being present in more places, it lies in creating a connected approach that helps every part of the business work smarter together.

Read the full article: https://www.hbxgroup.com/resources/articles/bedbank-traveltech-ecosystem?utm_source=linkedin&utm_medium=social-media&utm_term=sup&utm_campaigntype=ac&utm_campaign=article_beyond_bedbanks_traveltech

17/08/2026

How can travel businesses scale AI while turning experimentation into real business value? In a recent interview with PhocusWire, HBX Group Chief Strategy, Transformation & AI Officer, Javier Cabrerizo, shares his perspective on the opportunities and challenges of AI transformation across the travel industry.

The conversation explores:

• Why mindset, not technology, is often the biggest barrier to successful AI adoption
• The importance of building AI literacy and embedding change across the organisation
• How data is becoming a key competitive differentiator in an increasingly AI-driven landscape
• The role of human oversight, governance and trust when deploying AI at scale
• How AI could reshape the way travel businesses operate and interact with customers in the future

As the pace of innovation accelerates, organisations need to build capability through experimentation, learning and adaptation, rather than waiting for perfect conditions before getting started.

Read the full interview with PhocusWire: https://www.phocuswire.com/interview/technology/ai-transformation-travel-series-hbx-group-javier-cabrerizo?

05/08/2026

Expanding your hotel’s reach requires more than adding new channels. It requires a distribution strategy built for sustainable, long-term growth.

HBX Group is a global B2B travel marketplace connecting hotels to high-value travellers through a trusted network of travel distributors worldwide. Through a single integration, your property gains structured access to new markets, increased visibility and scalable booking opportunities.

Our role is to strengthen your overall distribution mix while supporting profitable growth across seasons and source markets.

If you are exploring ways to expand your B2B reach with greater structure and control, we invite you to learn more.

👉 Discover HBX Group’s hotel solutions. https://join.hbxgroup.com/s3/register-property?utm_source=linkedin&utm_medium=organic&utm_term=sup&utm_content=post_acquisition_1&utm_content=post_hotel_acquisition_1&utm_campaign=who_we_are

31/07/2026

Two HBX Group leaders, Danielle Von Weyhrother, Wholesale Regional Director, and Rebecca Brett, Managing Director Retail, recently shared their perspectives on what leadership looks like in today's travel industry.

In their features with Skift, they share everything from career progression and resilience to mentorship, decision-making and the future of travel.

📖 Danielle reflects on the lessons learned throughout a decade-long journey from front-line roles to Vice President, and the mindset shifts required at every stage of leadership: https://wlt.skift.com/2026/07/13/what-nobody-tells-you-about-the-climb-frontline-to-vp-in-10-years/?

📖 Rebecca shares her views on leading with integrity, building resilient teams, staying close to customers, and creating opportunities for the next generation of talent: https://wlt.skift.com/2026/07/17/member-spotlight-rebecca-brett-managing-director-retail-distribution-hbx-group/

Both articles offer reflections on leadership, growth and the people-first mindset that continues to drive our industry forward.

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