HBX Group

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A leading B2B TravelTech ecosystem player, driving growth for businesses across the world of travel.

A leading B2B TravelTech ecosystem player, driving growth for businesses by delivering fast, reliable access to a global network of interconnected products &and services. We empower choice while removing friction from the end-to-end travel experience.

22/10/2026

HBX Group and Trip.com Group have announced a new strategic partnership, expanding our collaboration across China inbound travel and FinTech.

The agreement marks a new milestone in the long-standing relationship between the two companies and comes as international travel to China continues to grow. According to China’s National Immigration Administration, foreign inbound trips reached 22.91 million in the first half of 2026, up 20.4% year on year.

Bringing together Trip.com Group’s local market expertise and HBX Group’s global network of travel partners across more than 170 countries, the collaboration will focus on making it easier for international travellers to discover, plan and enjoy trips to China, supporting the continued growth of inbound travel.

The two companies will also explore FinTech collaboration, including virtual card solutions designed to make transactions simpler and more efficient for travel businesses, alongside broader areas of cooperation over time.

David Amsellem, Chief Distribution Officer at HBX Group, said: "Trip.com Group has been a valued partner to HBX Group for many years, and we're excited to open a new chapter in our relationship together. China is one of travel's most exciting destinations. Together, we're opening it up to more travellers and exploring new areas, like payments, to improve the customer experience."

Read the full release here: https://www.hbxgroup.com/news-room/press-release/hbx-group-and-tripcom-group-announce-strategic-partnership-upgrade

20/10/2026

On Day 2 of World Travel Market London in a couple of weeks time, Javier Cabrerizo, Chief Strategy, Transformation and AI Officer at HBX Group, will join the Future Stage panel ‘Search is Over: East vs West, in the Race for the AI Traveller’, exploring how AI and agentic commerce are changing the way travellers discover and buy travel.

Bringing together perspectives from Eastern and Western travel technology, the discussion will look at how increasingly connected digital ecosystems and emerging AI agents could reshape traveller behaviour, the customer journey and the competitive landscape.

📅 4 November 14:10–14:50
📍 Future Stage

Throughout WTM, you can also meet the HBX Group team and our brands - Hotelbeds, Bedsonline+, The Luxurist, PerfectStay, Roiback and Civitfun at stand S16-221.

We look forward to seeing you in London!

16/10/2026

In 2023, HBX Group launched 'Think Big' to put our people’s knowledge, time and expertise at the service of communities using tourism as a tool for development.

Since then, the programme has supported 12 local cooperatives, bringing together more than 40 HBX Group volunteers, contributing over 2,000 volunteering hours and supporting more than 100 improvement actions identified by the communities themselves.

Through these experiences we’ve seen the value of working alongside communities over time, helping them build the skills, tools and connections that support sustainable growth.

That learning has shaped Think Big 2.0, and this week Carlota Galván, Director of ESG, is in Ecuador alongside our volunteer teams for the first pilot of this next phase, developed together with CODESPA.

Working directly with participating cooperatives, the team is learning how their tourism activities operate today, from the visitor experience and sustainability to digital capabilities and day-to-day processes. Together, they are identifying the priorities and practical barriers that need to be addressed to help each community strengthen its tourism offering and ultimately, access wider markets.

The insights from Ecuador will help shape what comes next, including tailored action plans, new opportunities for skills-based volunteering and the development of digital solutions designed around the realities of community-led tourism.

Think Big has grown from its volunteering roots into a broader programme combining tourism, technology and knowledge-sharing to build deeper, longer-term partnerships with local communities.

We’ll be sharing more from Ecuador and Think Big 2.0 over the coming months. 🌱

15/10/2026

🎙️ Are we seeing the end of product-led travel booking?

From the first spark of inspiration to booking, the stay itself and beyond, technology is reshaping the traveller journey. At the same time, personalisation, new discovery channels and seamless digital experiences are changing what travellers expect at every stage.

In the latest HBX Group Podcast, Rebecca Brett, Managing Director of Retail for Bedsonline+, and Gisela Blok, Regional Director for LATAM for Wholesale, explore the rise of the experience economy and what it means for travel businesses.

The conversation covers:

• The shift from selling products to creating more personalised experiences
• How social platforms, AI and other discovery channels are changing how travel decisions begin
• Growing expectations for seamless, mobile-first booking
• Finding the right balance between digital innovation and the human touch
• How connected technology can help hoteliers, travel agents and distributors compete in the experience economy

Watch the full episode: https://youtu.be/jVZggu-o0rc?si=MkdSQDHVTgm1ie5Y

13/10/2026

HBX Group has today announced the launch of Growth Accelerator, a new self-service commercial toolkit giving hotel partners greater control over how they capture demand and drive growth across its global B2B travel marketplace.

Available through the Partner Portal, Growth Accelerator brings together three tools that enable hotels to take targeted action based on their business goals, from increasing visibility and driving bookings to attracting demand from priority source markets.

Hotels can use Growth Accelerator to identify and activate the growth levers most relevant to their needs and manage them directly, while continuing to benefit from the expertise and guidance of HBX Group’s commercial experts.

It brings together three capabilities:

🎯 Visibility Campaigns - increase hotel exposure in selected source markets, connecting properties with relevant travel buyers through targeted marketing.

🚀 Incentive Booster - lets hotels activate targeted incentives across selected periods, inventory and rate plans to strengthen competitiveness and drive incremental demand.

🌎 Market Groups - enable hotels to group countries and create market-specific offers, helping prioritise key source markets and diversify their business mix.

Xabier Zabala, Chief Sourcing & Commercial Services Officer at HBX Group, said: “Every hotel has unique commercial needs, and those needs change throughout the year. Growth Accelerator gives our hotel partners greater control over the activation of growth opportunities and how and when they act on those opportunities. Whether they want to increase visibility, drive bookings for specific periods or strengthen their position in particular source markets, they can now choose the approach that best fits their objectives and manage it directly through the Partner Portal.

“Technology is only part of the equation. Our commercial experts will continue to work closely with hotel partners to understand their objectives and identify the right strategy. By combining that expertise with greater flexibility and self-service capabilities, Growth Accelerator makes it easier for partners to turn commercial opportunities into action and ultimately business growth.”

Read the full announcement here: https://www.hbxgroup.com/news-room/press-release/hbx-group-launches-growth-accelerator-give-hotels-greater-control

12/10/2026

What does your hotel need its marketing to achieve right now?

Building awareness in a new market requires a different approach to capturing travellers who are ready to book. Growing direct business brings another set of considerations again.

This HBX Group guide to hotel marketing strategies looks at five common commercial goals and the different approaches that can support them, from display advertising and sponsored listings to direct marketing and industry events.

It also explores how these activities can work together across the funnel, helping hoteliers build a marketing mix that supports both visibility and performance.

Whatever the objective, the starting point is the same: define the goal first, then choose the right strategy to support it.

👉 Read the article here: https://www.hbxgroup.com/resources/articles/hbx-group-marketing-solutions?utm_source=linkedin&utm_medium=social-media&utm_term=sup&utm_campaigntype=ac&utm_campaign=article_hbx-group-marketing-solutions

08/10/2026

In today’s competitive landscape, hotels are re-evaluating how they connect with travellers across channels and markets.

HBX Group connects your property to a global B2B ecosystem of 60,000 travel distributors across 170+ source markets, supported by award-winning technology and local market expertise.

By strengthening your distribution mix, your hotel can:

• Expand global visibility
• Diversify demand sources
• Maintain structured rate distribution
• Support sustainable occupancy growth

If you are ready to grow your B2B reach with a trusted global partner, the next step is simple.

👉 Register your property with HBX Group today.
https://join.hbxgroup.com/s3/register-property?utm_source=linkedin&utm_medium=organic&utm_term=sup&utm_content=post_acquisition_6&utm_content=post_hotel_acquisition_6&utm_campaign=take_action

07/10/2026

HBX Group and our brands; Hotelbeds, Bedsonline, The Luxurist, PerfectStay, Roiback and Civitfun will be at World Travel Market London from 3-5th November!

Our teams will be present at stand S16-221, where we look forward to meeting with our clients and partners to discuss the trends, challenges and opportunities influencing our industry, and how we can continue creating value and driving growth together.!

06/10/2026

HBX Group has partnered with Bioscore, a sustainability certification scheme owner and ESG management specialist for the tourism sector, to help more hotels access recognised sustainability certification.

The collaboration forms part of the HBX Group Sustainable Certified Hotels Programme, our wider framework for promoting the adoption and visibility of sustainability certifications aligned with recognised international standards across our hotel portfolio.

By connecting hotels with dedicated certification expertise, HBX Group aims to make the path towards recognised sustainability certification more accessible and actionable for our partners. This is particularly important for small and medium-sized hotel businesses that may not have the internal resources or specialist ESG capabilities to manage the process independently. The initiative also enhances transparency and helps travellers make more informed accommodation choices.

The initiative marks the first collaboration of its kind between HBX Group and a sustainability certification scheme owner. While participation is voluntary, HBX Group will continue to recognise certifications aligned with internationally recognised standards and frameworks, such as Global Sustainable Tourism Council (GSTC) and Travalyst.

Elena Perez, Chief HR, Comms & ESG Officer at HBX Group, said: “Hotels are facing growing expectations to demonstrate their sustainability progress in a way that is credible and transparent, but navigating the certification journey can be complex. As a partner to hotels around the world, we can help make that journey easier. Through our Sustainable Certified Hotels Programme and our collaboration with Bioscore, we aim to make recognised sustainability certification more accessible to hotels across our portfolio by providing a clear route to expert guidance and support throughout the process.”

https://www.hbxgroup.com/news-room/press-release/hbx-group-partners-bioscore-help-more-hotels-achieve-recognised

01/10/2026

The effectiveness of B2B marketing depends on who sees your property and where that visibility appears. Through the HBX Group Marketing Suite, hotels gain exposure across one of the largest B2B travel ecosystems in the industry including:

Bedsonline
• 48,000+ travel agencies
• 250,000 travel advisors
• Daily influence over high-value itineraries

Hotelbeds
• Global tour operators
• Airlines and loyalty programmes
• Corporate and employee benefits platforms

Together, these networks represent travel professionals actively building and booking travel experiences every day. Positioning your property within this ecosystem ensures your hotel is visible to the buyers who shape demand.

👉 Explore how the HBX Group Marketing Suite can increase your hotel’s visibility. https://www.hbxgroup.com/products-and-services/marketing-suite?utm_source=linkedin&utm_medium=social-media&utm_term=maas&utm_campaigntype=pp&utm_content=hotelmaas&utm_campaign=post2

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