26/03/2026
We attended the Sustainable Travel Conference in London, a day that reinforced something the sector can no longer approach in silos: sustainability needs a broad perspective, practical action and genuine collaboration.
Across the different sessions and roundtables, one message came through clearly: sustainable tourism is not only about decarbonisation. It is also about human rights, local communities, culture, nature, supply chains, and how organisations turn commitments into concrete decisions.
Another theme came up time and again: it is no longer enough to say something is sustainable — you need to be able to demonstrate it. In a context shaped by increasing regulation, evolving standards and rising expectations, credibility, transparency and implementation are what really matter.
It was particularly valuable to see how topics such as climate risk, human rights due diligence, and the need to collaborate — even before competing — are becoming a more established part of the sector’s strategic conversation.
We continue to follow these spaces closely because they help us better understand where the industry is heading and what it takes to create meaningful, lasting impact.
