06/07/2024
The Calvin Harris effect and ecosystem for Ushuaïa Ibiza. Famous DJ Calvin Harris (net worth of around $300 million) is a resident DJ for 14 Fridays and one Sunday in season 2024.
Some of the numbers?
Harris sells out the venue (7,000 capacity) 15 times—price per ticket: €150.
Harris rakes in €1,050,000 per day. In 15 days, he makes Ushuaïa €15,750,000. That excludes the VIP areas and drinks!
The events start at 17:00 (5:00 PM) and end at 23:00 (11:00 PM).
Other days? Ushuaïa tickets are €80, and the venue sells around 3,000 tickets for €80= €240,000.
It's not only Ushuaïa and Hi that see the Calvin Harris effect. Local entrepreneurs also boost their income every Friday.
Curious, I asked 10 local business owners in Playa den Bossa Ibiza (on the Ushuaïa route) about the Calvin Harris effect.
Beyond the walking tourists, taxi drivers and parking powers have a delighted face.
Local bars, pizza places, accessories, fashion, and CBD shops double or triple their income on Calvin Harris Fridays.
What is the lesson for event planners, promoters, and venues?
You can be pennywise pound foolish or rely on the fact that content is king more than ever.
