MacWell

MacWell Helsinki based creative agency. We are MacWell Creative, a creative agency with a strong focus and an endless ambition to create concepts, brands and design.

We deliver experiences through visual storytelling, identities, branding, events, campaigns and more. We work in digital, physical and all worlds in between. Drop us a message or come and say hi at the office – we dare to claim that we have the most delicious coffee and the brightest smiles on the block. Follow us on Instagram: Instagram.com/macwellcreative

Still going strong!10 years ago, we were part of the establishing Kallio’s first wine bar of it’s kind. You can read an ...
07/05/2026

Still going strong!
10 years ago, we were part of the establishing Kallio’s first wine bar of it’s kind.
You can read an article by and maybe book a table there or a session with us 👐🏼
Visual identity that last for over 10 years on us 😎🤝🏽

03/04/2023

With the Qt Design Studio video series, we established a clear hierarchy, with four types of design elements to keep the visual language sharp. The Design Studio windows, simple shapes with bright circles that represent designs, magenta outlines to highlight current tasks and icons from the Design Studio app to indicate key functionalities. The colors also have clearly defined purpose: blue for design, yellow for code, and grey for inactivity. We used dark windows and light designs to create contrast, living bold gradients represent dynamism and active elements emit light in the dark.

Creating the videos for Qt Design Studio with their bold design, separate from the traditional Qt-brand look & feel was a very cool challenge. We feel result is awesome, and most importantly: so does our client.

The look of the Qt Design Studio videos had to be striking and distinctive, while still reflecting the user experience. ...
30/03/2023

The look of the Qt Design Studio videos had to be striking and distinctive, while still reflecting the user experience. Through experimentation, we found ways to stylize and simplify the visuals while still maintaining the unique feel of the software. We wanted to make viewers feel as though they were stepping into the app, experiencing the space between design and code. To achieve this, we designed windows and elements that float freely in a three dimensional space.

The videos were originally created for website use, to introduce key features of the app, but led us onwards to produce a key visual and many advertising assets.

27/03/2023

Qt Group is a globally recognized software company known for its innovative solutions. With over 1.5 million developers worldwide trusting the company, they help increase productivity in all stages of the software development lifecycle, from UI design and software development to quality management and deployment.

Qt Group presented MacWell with a wonderful challenge – to create a series of videos with a distinct visual identity that reflected the unique features of their Qt Design Studio software. First, we learned everything about Qt Design Studio, which helps turn your designs into functional code that works on any platform or device. It bridges the gap between designers and coders. Together with the client we defined six key functionalities to showcase as six different videos.

Read the full case at: https://macwell.fi/case/qt-design-studio/

09/03/2023

To complement the product videos, we created three technical videos. Here the floor is given to Wirepas employees, who expand on Mom’s radical simplifications in technical detail. No matter how skilled the narrator is, IoT remains a complex topic. To make the technical videos more understandable we created beautiful infographic animations and sound design that illustrate the technological concepts.

“Straight outta summer cottage” continued the story of Wirepas and Mom. The challenge was explaining IoT to ordinary people, without losing the humor and style established in previous videos. The challenge was accepted, and successfully met. We’re super proud of what we’ve created, and can’t wait to see more of Mom!

IoT products can be complex, and explanations are often drowned in jargon and abstraction. That’s why crystallising and ...
06/03/2023

IoT products can be complex, and explanations are often drowned in jargon and abstraction. That’s why crystallising and defining the actual benefits was our first task. The mission was to create videos where the benefits of the technology is also clear to regular people.

In true MacWell style, we dove deep into fully understanding the product. The story is told through the point of view of a visitor, whom Mom welcomes by explaining the “world’s best IoT”. Using metaphors like blueberries and fishing nets she explains the functionality of Wirepas 5G Mesh in a very, very down to earth way.

02/03/2023

Wirepas approached MacWell to help launch their new product, Wirepas 5G Mesh. Our brief was to explain the product and its benefits through their iconic character, “Mom”.

Mom has previously spent her harsh winters in Tampere Finland with her boys. But come summer, Mom heads out to her traditional “Mökki”, or Summer cabin to relish in the simplicity of Finnish Nature. We created a series of 6 videos, all Straight Outta Summer Cabin.

Read the full story at our website!

23/02/2023

True to our process, we dove deep into the technology and workflow of the SureTect™ system. This learning helped us develop and fine-tune every deliverable perfectly.

The SureTect™ system tools are truly impressive with their sleek design, robust functionality and attention to detail. We wanted to highlight these features in the best way possible, and created visually stunning high-quality CGI product imagery to showcase these innovative tools in all their glory.

We are very proud of what we achieved with the project. It was amazing experience to get to know both the technology and the people of Thermo Scentific, and we are grateful for the opportunity to be a part of bringing this product to market, truly making a positive impact on the world.

The product video was at the heart of our deliverables for the project. Conceptualizing and scripting it with the client...
20/02/2023

The product video was at the heart of our deliverables for the project. Conceptualizing and scripting it with the client was a journey of discovery, and the final product is a testament to that.

Shot in a gorgeous location and expertly crafted together with our friends at Cocoa and Boutique Animation, it showcases and celebrates Thermo Scientific’s passion for their product.

We also documented the updated workflow of the SureTect™ system through photography. The images showcase the new tools and processes in action, highlighting that the improvements made were focus on the everyday experience of the person working in the lab.

16/02/2023

Thermo Fisher Scientific is a global leader in serving science, known for their innovative solutions and commitment to advancing technology for a better world.
At MacWell, we share this passion for technology and science.

We jumped on the opportunity to work with such an legendary company to showcase their upgraded SureTect™ Real-Time PCR System. We set out to create a product video, product renders, photography and a keynote presentation, all with the aim of matching the quality standards set by the SureTect™ system.

Read the full story: https://macwell.fi/case/thermo-fisher-suretect/

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