29/08/2026
If you were looking across the Isle of Skye or standing in Mar Lodge Estate in the Cairngorms right now, you would see this exact colour stretching over the hills and moorland.
As part of our rebrand, we looked to the native textures and the quiet richness of Scotland to inspire our new colour palette.
Late every summer, acres upon acres of Highland moorland transform into a blanket of muted purple. It was only natural that this seasonal spectacle would find a place in our identity.
The same Wilderness Scotland you know and love, now dressed in the colours of the country we explore and experience every day.