25/09/2026
Why we've said no to dozens of destinations... and yes to our next one. From destination expert Jessica Andrews.
How do we decide whether a destination is right for InsideAsia? It's a question I've been asked a lot recently as we prepare to launch somewhere new.
The short answer? We don't choose destinations because they're trending. And we definitely don't choose destinations we don't know.
Before we offer a new country, it's one we've either lived or worked in for years, or we spend months researching it, travelling through it, meeting local partners and asking ourselves one very important question: Can we help travellers get beneath the surface here?
We're not interested in ticking off landmarks or following the same route as everyone else. Our trips are built around cultural adventure, the moments that help you understand a place, not just see it.
That means a destination needs to offer more than beautiful scenery or luxury hotels. It needs to reward curiosity. It needs stories, traditions, local perspectives, and the kind of experiences that stay with you long after you've returned home.
Our next destination stood out for exactly those reasons.
After spending time exploring it, working closely with local experts and seeing what travel here can look like beyond the obvious, it became clear this wasn't just another country to add to the map. It felt like a natural fit for the way we believe travel should be experienced.
Because if we can't confidently help you get beneath the surface of a place, we won't sell it.
We're not quite ready to share where it is yet. But trust us, it's worth the wait 👀
