15/06/2026
What a week. What a show. What a privilege.
For the past 10 months, Nick and Ben have been managing the PR for Cereals, the biggest arable event in the UK calendar and the last two days at Diddly Squat Farm have been absolutely incredible.
From the very beginning, this was always going to be a Cereals like no other. The “Clarkson effect” brought huge interest, but behind the headlines was a serious, professional, business-to-business event focused on supporting British farming at a time when the industry needs it most.
Our work began long before the gates opened. We supported public meetings with the local community to help manage concerns around the event, hosted a press conference with Jeremy Clarkson, Kaleb Cooper and Charlie Ireland in front of the Amazon cameras, and worked closely with the brilliant Cereals team to help tell the story of the show.
Over the last two days, Nick and Ben have supported more than 100 journalists on site, interviewed hundreds of amazing people from across farming and agribusiness, covered miles on foot capturing the key moments, and helped showcase everything from crop plots and machinery launches to young farmers, livestock, technology, policy, agronomy and the future of UK food production.
They also joined the British Guild of Agricultural Journalists for a special gathering at the show on the first evening and were even treated to an unexpected private rehearsal from the Hawkstone Farmers Choir in the press tent before their performance.
Here is what Ben Pindar, Head of PR at Red Stag Media, had to say: “This has been one of the most intense, complex and rewarding projects we’ve worked on. The level of media interest around Cereals coming to Diddly Squat has been huge, but the real story has always been about farming.
“The feedback from visitors, exhibitors and journalists has been fantastic, with so many people saying the event has helped put a real buzz back into British agriculture. That matters.
“We’re incredibly proud to have worked alongside the Cereals team to help deliver and promote such an important event for the industry.”
Antony, our Head of Digital, also headed down to Diddly Squat on Wednesday to catch up with existing clients, create content and see some of the emerging technology shaping the future of farming.
Cereals, you have been a blast.
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