02/06/2026
Just brutal and honest update from me, Emma 🙂
I’m the first to share my highs with you guys, so I think it’s only fair that I share when my lows are lowing too.
I always try to be transparent and honest, and the truth is that the last few weeks, and honestly the last few months, have been some of the hardest of my life.
I know there have been whispers, rumours and speculation, but guys, this is my real life. Behind every social media post, every business update and every smiling photo is a real person navigating real challenges. Whilst I don’t owe anyone an explanation, I do believe in being honest with the people who have supported me from day one.
A lot of what I’ve been dealing with has stemmed from difficult situations in my personal life. To have one person slowly take your confidence, disrespect you, degrade you, it’s a lot!
For a while, I forgot who I was.
There have been days where I’ve questioned myself, days where I’ve felt completely overwhelmed, and days where I’ve had to dig really deep just to keep moving forward. It’s been exhausting at times and, if I’m honest, it’s taken a toll on my mental health.
But here’s the thing about strong women… we get back up.
We heal.
We rebuild.
And eventually, we remember exactly who we are.
I’m a huge advocate for speaking openly about mental health, and I don’t think it’s right to only show the highlight reel when life isn’t always sunshine and success. Sometimes life tests you in ways you never expected, and all you can do is keep putting one foot in front of the other.
Whilst trying to continue showing up as the face of a positive, growing business, I’ve been navigating some very difficult personal challenges behind the scenes. If I’ve seemed quieter, distracted, emotional, or not quite myself lately, that’s why.
I’m currently trying to navigate some big life decisions whilst balancing two stores, an incredible team, motherhood, and a business that means the absolute world to me.
The one thing I do know is that Pretty Little Holidays has given me purpose through some of my darkest days. This business, this team, and all of you who support us have reminded me just how strong I really am.
I don’t have all the answers right now. I’m still figuring things out. But what I do know is that I won’t allow the things that were sent to break me to define me.
This chapter isn’t my ending.
It’s my rebuilding season.
Thank you for continuing to support me, support the team, and support Pretty Little Holidays. It means more than you’ll ever know.
Here’s to brighter days ahead. 💗
Emma x
