Visit Peak District & Derbyshire - Industry

20/08/2025

Great to see Mayor of the East Midlands, Claire Ward welcoming Andy Burnham, Mayor of Greater Manchester and Oliver Coppard, Mayor of South Yorkshire to Ensana - BUXTON CRESCENT HOTEL to launch a bold new agreement: The Peak Partnership

Their initial goals:

1️⃣ Transforming the Snake Pass and rural network

2️⃣ Boosting visitor economy

3️⃣ Improving rural access and active travel

Read more here: https://lnkd.in/e8y2Jy83

04/08/2025

🌞 ‘Summer is a Big Deal’ – Our New Campaign Has Launched!

Visit Peak District, Derbyshire & Derby LVEP is excited to unveil ‘Summer is a Big Deal’, a new marketing campaign promoting Derbyshire as a top-value summer destination for unforgettable days out, short breaks, and family adventures.

Running from July to September, the campaign highlights Derbyshire’s unbeatable mix of affordability, accessibility, and enriching experiences – from stately homes and show caverns to local festivals and cultural venues.

Key features include:
✅ Exclusive offers on food, stays, and attractions
🎪 Family-friendly events and summer festivals
🚆 Car-free itineraries and green travel discounts
📱 High-impact digital promotion and station ads in Manchester, Birmingham & Sheffield

Funded by the East Midlands Combined County Authority through the UK Shared Prosperity Fund, the campaign supports our goal of boosting the value of tourism, encouraging sustainable travel, and supporting the £2.89bn visitor economy that helps sustain 30,000+ jobs across the region.

Explore more and find summer offers: 👉 https://lnkd.in/erjES39y
Read the press release: 👉 https://lnkd.in/eJuTD8JN

17/07/2025

📢 TOURISM AWARDS DEADLINE EXTENDED!!

We've had reports of one or two tiny gremlins 😈 in the system so we've taken the decision to extend the application deadline to noon on Monday 28 July.

Everything that you need to apply for the 2025/26 Peak District, Derbyshire & Derby Tourism Awards can be found here 👉 https://lnkd.in/eXHi6Mar

07/07/2025

⚠️ This is not a drill!!! You have 2 weeks to apply for the Peak District, Derbyshire & Derby Tourism Awards!! ⚠️

Applications for the awards close 23.29 Sunday 20 July - what are you waiting for?

Everything that you need to apply is available here: https://lnkd.in/eXHi6Mar

27/06/2025

📢 3 WEEKS TO GO TO GET YOUR APPLICATION IN FOR THE 2025/26 TOURISM AWARDS ❗ You know you're the best, what are you waiting for❓

The deadline to submit your application(s) for the Peak District, Derbyshire & Derby Tourism Awards is 23.59 Sunday 20 July.

NEW categories for 2025/25
🐕 Dog Friends Tourism Business
👨‍👩‍👧‍👦 Family Friendly Tourism Business
🦞 Taste of the Peak District, Derbyshire & Derby Restaurant
🫖 Taste of the Peak District, Derbyshire & Derby Cafe/Tearoom

Everything you need from tips and hints, category summaries, the link to the application portal, application forms etc can be found on the Industry website https://lnkd.in/eXHi6Mar

Need more information or guidance? Contact Lindsay Rae:
📧 [email protected]

18/06/2025

Applications are OPEN for the 2026 Peak District, Derbyshire & Derby Tourism Awards! 🏆⭐️ Hurry! Applications close on 20 July, please see: visitpeakdistrict.com/tourism-awards

Does your business have what it takes to WIN?🏆🎉 Applications for the 2026 Peak District, Derbyshire & Derby Tourism Awards close on 20 July! 🏆⭐️

Celebrating excellence and outstanding achievement across the local tourism industry, the awards shine a spotlight on the area’s very best pubs, restaurants, visitor attractions, experiences and accommodation providers.

Plus, new for 2026, there are categories celebrating the area's best dog friendly and family friendly businesses too! 🐶👨‍👩‍👧🥳

Entering the awards offers businesses the unique opportunity to develop and improve their offer through valuable feedback and insights, and winners have the chance to secure high-profile media coverage.

In a further boost, Gold winners in core categories go on to represent the destination at the prestigious VisitEngland Awards for Excellence! 🎉

Do YOU know a business that should apply? Mention them below 👇☺️

👉 Find out more and enter at: visitpeakdistrict.com/tourism-awards

Closing date for applications: 20th July 2025.

VisitEngland Visit Derby

13/06/2025

Another great members’ trip this week to World of Wedgwood. We had a lovely start to the day with delicious scones and tea in their exquisite tearoom, followed by a factory tour and around the V&A Wedgwood collection museum too. Truly fascinating and our guide was amazing! Huge thanks to Ava Sanders, Jessica Speakman and Holly Evans for their kind hospitality.

Definitely worth a visit if you have never been before!

We have a great programme of events for Visit Peak District and Derbyshire Members, interested in finding out about joining us? Contact Lisa on 01246 212924

15/05/2025

📰 Today VisitEngland published new research that highlights tourism’s importance to social cohesion and wellbeing. ‘The Social Value of Tourism’ report demonstrates the positive cultural and social impacts that tourism has on local communities across the UK.

VisitEngland CEO Patricia Yates said "when tourism thrives, local communities thrive too".

This new research means we can now evidence how tourism improves wellbeing and social cohesion for both visitors and residents alike, as well as boosting employment opportunities, social mobility and improving local infrastructure.

As the report demonstrates, tourism's true value extends much broader than its economic benefits, creating connected communities where people want to live, work and visit and enriching community life.

➡️ Read more in the press release: https://lnkd.in/eZXtWxa3
➡️ And you can access the full report: https://lnkd.in/eQvhs95d

09/05/2025

In his other role as The High Sheriff of Derbyshire our Visit Peak District & Derbyshire Chair, Sir Richard FitzHerbert was busy this week as part of the commemorations. Sir Richard and his Consort, sister Selina, visited Staveley Town Council Commemoration, delivered a talk to Matlock Ladies Lunch Club, followed by an impressive service at Derby Cathedral. The day ended with Sir Richard lighting the Ashbourne Town Council Beacon at 9.30pm with the last post being played by a local bugler.

During his travels yesterday Sir Richard also took the opportunity to give his support to two of our attractions, The Heights of Abraham and The Great British Car Journey, where he attempted to drive the spectacular Arrol-Johnson XS2. Sir Richard hopes to visit many more our or fantastic attractions during his year as High Sheriff.

17/04/2025

🤝 We're delighted to welcome onboard our newest patron, Hassop Station Cafe & Monsal Trail Cycle.

As a patron, Hassop Station will support our core aims to increase visitor spend, drive overnight stays and extend the tourism season, whilst helping to develop the visitor economy in an inclusive, accessible and sustainable way.

Situated in a former railway station on the scenic Monsal Trail, at the heart of the Peak District, Hassop Station is a much-loved destination for walkers, cyclists and horse riders looking to explore the 8.5-mile traffic-free Monsal Trail.

The business was founded by Duncan Stokes and Rebecca Stokes in 2010 and, following a sensitive renovation project that complemented the building’s rich heritage, has grown into a vibrant visitor hub with a cycle hire centre, café, accommodation, gift shop and holiday accommodation.

Hassop Station is particularly passionate about supporting the local community and aims to work with Visit Peak District & Derbyshire to champion the sustainable development and growth of the area’s £2.9bn .

Duncan Stokes, owner of Hassop Station Café and Monsal Trail Cycle Hire, says: “We are thrilled that Hassop Station is now a proud patron of Visit Peak District & Derbyshire. We have been working in partnership with Jo Dilley and the team for fifteen years since we started welcoming our first guests and customers, and are very thankful for their support over the years. We are committed to promoting and celebrating the stunning beauty of the Peak District and we try to help generate sustainable tourism to the area that benefits both visitors and the local community.”

👉 Read the news release: https://visitpeakdistrict.com/industry/news/visit-peak-district-derbyshire-welcomes-hassop-station-on-board-as-latest-patron

16/04/2025

📢 AI & Digital Marketing Conference & Exhibition: 6 June 2025

Our partners East Midlands Chamber invite you to their highly anticipated one-day conference, covering the latest AI trends, real life case studies and effective digital marketing tactics to gain the best advantage for your business.

TEDx speaker and award-winning entrepreneur Joyann Boyce of InClued.ai is the keynote speaker and will be joined by a host of digital marketing experts sharing their practical expertise.

If you want to take advantage of AI opportunities in reaching new audiences, winning or retaining customers, and improving sales & marketing productivity, this FREE event will hit the spot!

Topics being covered:
- AI Will Always Be a Puppy – Joyann Boyce
- How AI Is Changing Search Engine Optimisation – Ian Lockwood
- AI in 2025: Assistants, Agents, and Advanced Reasoning – Martin Broadhurst FRSA
- Generative Experiences: The Future of AI Enabled Websites – Rob Gregory
- Ethical AI Guidelines for Content Marketing – Paul Ince
- The Impact of AI on Paid Digital Marketing – Liam Lally

The conference takes place at the East Midlands Conference Centre, Nottingham.

This is expected to be a high demand event, so please book your free place now. Please note, you will need to register to book (if you haven’t previously done so).

This conference is sponsored by NetMonkeys Ltd

🗓️ Date: 6 June 2025
📍 Location: East Midlands Conference Centre, Nottingham
🔗 Book your free place https://lnkd.in/ecUKrpCD

16/04/2025

Fischer's Baslow Hall have been nominated for the Good Food Guides 100 Best Local restaurants of 2025, please offer your support by voting!

We’ve been nominated for the Good Food Guide’s 100 Best Local Restaurants of 2025! Thank you to everyone who has nominated us.

If you have loved your visit to Fischer’s, we’d be so grateful for your nomination by clicking the link below. It only takes a few minutes, and you’ll be entered into a draw to win a £300 restaurant voucher.

Nominations close on Wednesday, 16th April at 23:59. Every nomination means the world to us!

Please visit: www.thegoodfoodguide.co.uk/best-local-restaurant/2025/nominations

Thank you for your support! ❤