Serenity Holidays is an independent, privately owned tour operator which was established in 1987 by husband and wife team Stephen and Sandra Wilde. Still owned by the couple, the company maintains its original principles of providing specialist holidays with a superior service but at affordable prices. Serenity Holidays trade under a handful of specialist brands, each managed and staffed by teams
of specialists. The founding trade name, The Gambia Experience, remains the largest and most well known of all the brands, however sister company The Cape Verde Experience launched in 2006, and has proved popular with the press, travel agents and travelling public. Sales exceeded expectations in the first year and remain strong. Launched in May 2008, The Senegal Experience has an expanding range of quality properties and offers further opportunities for enjoying the best of what West Africa has to offer. The remaining brands all specialise in holidays to Europe: Corsican Places offers the widest range of holidays to the beautiful Mediterranean island and is fast becoming the predominant operator on the island; and Sardinian Places has a wide range of properties all well placed to explore this quintessential island at the heart of the Med. Great Escapes is a specialist in short breaks, and Allez France provides 3000 cottages and gites across the country.
