30/04/2026
Meet Our Team: Talking Seasonal Travel in Japan with Rachel 🍁
This month, we’re catching up with Rachel as she shares her perspective on seasonal travel in Japan. From spring blooms and autumn colours to quieter moments between the peak seasons, she explores how timing can shape a journey and reveal a different side of the destination:
🍁How do the seasons influence the way you design a Japan itinerary?
From a practical standpoint, a lot of activities and sites will have different opening hours or not even be offered depending on the season. For example, in Iiyama, there is a great kominka that offers traditional Japanese meals and mochi pounding but it is snowed in during the winter! On the other hand, there’s an igloo dining activity that is only possible during the winter.
Additionally, extra care has to be taken during the sakura season or autumn leaf season. I would not recommend planning a trip around the cherry blossoms specifically: their blooming period can be delayed if it’s unseasonably cold or cut short due to strong wind and rain. If someone wants to book a spring trip but notes that they hate crowds, I would also suggest avoiding the most popular spots in Tokyo and Kyoto and consider going off the beaten path or to more “local” areas.
That being said, if you happen to find yourself in Tokyo a little too early or a little too late for the cherry blossoms, I would suggest going to Shinjuku Gyoen if you are really determined to see those iconic pink flowers. It’s such a huge garden and there are so many varieties of cherry blossoms that there’s a chance something is in bloom.
For foodies, the seasons are well-reflected in Japanese cuisine, from kaiseki that uses seasonal ingredients to limited edition snacks in the conbini (convenience stores).
🍁Which season do you find offers the most flexibility when planning a trip, and why?
Although it can be unbearably hot and humid, summer can offer a lot of flexibility when planning a trip. One might think that this would be the busiest season as people go on summer vacation, but you’d be surprised at the number of people who want to avoid the humidity here (although I wouldn’t travel during Obon in August, Japan’s busiest period for domestic travelers).
First off, there are a ton of summer events and festivals around the country. Integrating these into your time at leisure is a great way to experience an exciting part of Japanese culture and see local communities come together.
Additionally, places which are known for winter sports offer a completely different view during the summer. I personally love the lavender fields in Hokkaido.