05/09/2026
Think you have to be the cheapest to win direct bookings? You don’t.
On Build for Growth, Roger Gould of Hostfully breaks down how to price your direct booking site against the OTAs:
You have options – test different price points. But the discount is just one lever, and it’s often not the best one.
The real advantage is what you can offer direct that guests can’t get through an OTA: upsells like early check-in and late check-out, add-ons, experiences. Book through Airbnb? None of it’s available. Book direct? A whole menu of extras opens up – better for the guest, better for your margin.
Compete on value, not just price.
Full episode of Build for Growth (powered by Hostfully) – available now on YouTube, Spotify, or Apple Podcasts.