07/08/2025
We’re pleased to announce that Jade Oakley, Founder of We Move Travel has joined the Travel Risk Academy as a
Jade brings a fresh perspective to the travel industry, shaped by a background in technology and over 10 years of personal and business travel experience. She is passionate about making travel safer and more inclusive, particularly for underrepresented groups. Through We Move Travel, Jade focuses on improving access to travel safety information and highlighting the diverse experiences of travellers, helping the industry better understand and manage risk in a practical, human‑centred way.
Speaking to Jade we asked her a series of questions...
𝗪𝗵𝘆 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮𝗰𝗰𝗲𝗽𝘁𝗲𝗱 𝘁𝗵𝗲 𝗶𝗻𝘃𝗶𝘁𝗲 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗧𝗥𝗔 𝗠𝗲𝗻𝘁𝗼𝗿?
"I believe that driving change in the travel industry is a collective effort. It takes the collaboration of people from different backgrounds to see challenges holistically and create real impact. I feel genuinely honoured to be invited as a TRA Ambassador and to join a community that is already pushing this work forward. As someone relatively new to the travel industry, this is also an opportunity to learn from those with deep experience. I’m excited by the way TRA is bringing structure to something as nuanced as travel risk and creating space for voices like mine to contribute."
𝗪𝗵𝗮𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲/𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗸𝗲𝗲𝗻 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗧𝗥𝗔 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆?
"I want to raise awareness of how travel experiences differ between individuals. Demographics and the intersectionality of identity play a huge role in defining what “risk” really means, because it varies from person to person. By highlighting these differences and identifying core areas for improvement, I aim to support solutions that make travel safer for many. My experience building We Move Travel has shown me the importance of accessible, clear safety information, and I’m keen to share those insights with the TRA community."
𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗮𝗽𝗽𝗲𝗻/𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗿𝗮𝘃𝗲𝗹 𝗿𝗶𝘀𝗸 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝗽𝗮𝗰𝗲, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗧𝗥𝗔 𝗺𝗶𝗴𝗵𝘁 𝗵𝗲𝗹𝗽 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁?
"Travel risk management needs to balance nuance with clarity. Risk is personal and often complex, but the industry benefits when that complexity is turned into clear, actionable guidance. I’d like to see more emphasis on inclusive safety standards, where underrepresented travellers can access information that genuinely reflects their needs. TRA can help by creating frameworks, sharing best practices, and amplifying the voices of those who experience travel differently, helping the industry build both structure and empathy into its approach."
Join our community today: www.travelriskacademy.com/community