02/09/2026
Different brief, different creative, same theatre. 📍
ITV Showcase is one of those shows we have been lucky enough to work on year after year, and for the last several years it has all happened in the same space at Welcome HOME in Manchester.
That could easily become a limitation, but actually it is part of what makes the job interesting.
Every year the event has a new identity, new messaging, new content and a different story to tell. Our job is to take all of that and work out how to completely rethink the room again.
Because it is a proper theatre, there is loads to play with. Fly bars, lighting, projection, reveals, movement, proper blackout, all the bits of theatre technology that let you control what the audience sees and when they see it.
The show itself is about bringing agencies, brands and partners together to see what ITV has coming up, hear the big news and get an early look at the content and talent that will shape the year ahead.
Looking back through the different versions, it is quite nice to see how much the same room has changed each time.