02/06/2026
Our CEO, Julia Said OBE, is the latest guest on Deloitte's The Green Room podcast, exploring the question: What makes us feel confident in what we buy?
Joining Tom Astill, Director at Deloitte Digital, Julia discusses why trust, empathy and human connection continue to influence purchasing decisions and what businesses can learn from changing consumer behaviours.
They also explore how AI and technology are reshaping decision making, why trust remains a powerful differentiator and what businesses can do to stand out in an increasingly crowded marketplace.
🎥 Watch now: https://www.youtube.com/watch?v=EiMMsr28Hd8&list=PLtJvnsOFqFa6Q7ru76NoOTRAxbh2IZw0x&index=2
🎧 Also available to listen on Apple Podcasts or wherever you get your podcasts
Thank you to Deloitte UK for having us!