Ashley Lutz - Travel Counsellor

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I am a travel industry professional with 17 years of experience in hotels, ground handlers and tour operating and I would love to use my knowledge and expertise to help you create incredible holidays!

You can book your own holiday. Of course you can.You can make your own coffee at home too. ☕️ But sometimes you go into ...
21/09/2026

You can book your own holiday. Of course you can.
You can make your own coffee at home too. ☕️

But sometimes you go into a coffee shop because you want someone else to make it for you. You want the experience. The good coffee. Those few minutes where you don’t have to think about it.

And I think travel is a bit like that.

My clients don’t use me because they can’t book a holiday themselves.

Some book every trip with me. Others come to me for the bigger, more important or more complicated trips, and book the simpler ones themselves.

And that’s completely fine.

But when a trip matters, or there are lots of moving parts, they often don’t want to spend hours wading through endless hotels, reviews, routes and options trying to work out what’s actually right for them.

That’s where I come in.

I get to know you, how you travel, what you love, what you don’t, and what will make this particular trip work for you.

Then I do the research.

The route. The hotels. The timings. The experiences. The little details that can make a big difference.

I draw on my own experience, destination knowledge and the relationships I’ve built with people around the world — so my recommendations aren’t just based on what’s popular online.

And I put your trip together as an ATOL protected package, giving you that additional layer of financial protection too.

But perhaps the biggest thing my clients value?
✨ They don’t have to carry the stress of organising it all
✨ They tell me what they’re dreaming about
✨ I take it from there

And hopefully, all that’s left for them to do is think about what to pack, get excited and enjoy the trip. ✈️

Because sometimes, you could do it yourself.

But sometimes it’s really nice to let someone else make it all come together.

If you fancy a chat get in touch:
📧 [email protected]
📱 WhatsApp 01737390119
☎️ 01737390119

THAILAND 🇹🇭 — and why I love putting these trips togetherI’ve just caught up with another client who travelled with me o...
18/09/2026

THAILAND 🇹🇭 — and why I love putting these trips together

I’ve just caught up with another client who travelled with me over the summer, and it reminded me how brilliantly versatile Thailand is (and why I personally love travelling around there too!)

One family’s trip looked like this…
✨ Bangkok — a few nights of culture, food, shopping and that incredible city energy
🐘 Elephant Hills — one of my absolute favourite experiences, and something I encourage so many of my Thailand clients to include
🌴 Koh Samui — the right villa, the right location and plenty of space to relax, with restaurants, beaches and local life close by

And then there’s Thailand in our winter…

Think direct flights to Phuket, beautiful Andaman islands, jungle, wildlife and beach time — with so many different combinations depending on how you want your holiday to feel.

Or add a stopover on the way. Hong Kong + Thailand? Why not.

That’s what I love about Thailand. It’s not just a beach holiday.

You can combine cities, islands, wildlife, nature, adventure and amazing food, with accommodation to suit all sorts of budgets and travel styles.

And with great value once you’re there, friendly local people and brilliant partners on the ground, it’s a fantastic option for a first trip to Asia — whether you’re travelling as a family, a couple or with friends.

These are just two of the many Thailand itineraries I put together. There are so many ways to do it, and the best bit is working out the combination that’s right for you.

Thinking about Thailand? Let’s chat.

📧 [email protected]
📱 WhatsApp 01737390119
☎️ 01737390119

08/09/2026

Anyone can book a flight & hotel. It’s how you put the whole trip together that matters.

I caught up with clients today who have just returned from a road trip I planned for them this summer, and it reminded me exactly why I love creating these kinds of trips.

A great road trip isn’t just about picking a few places you’d like to visit. It’s about how those places work together — the route, the pace, the experiences and, importantly, the accommodation along the way.

For this family, travelling with teenagers, we needed to strike the right balance. Enough adventure and variety to keep everyone interested, but without feeling like they were packing up and moving on every other day.
And the hotels mattered too — good locations, the right facilities and properties they would actually enjoy coming back to at the end of a busy day.

This is exactly why they loved their road trip to Slovenia and Croatia — one of my favourite combinations for a European family road trip. 🇸🇮🇭🇷

Slovenia brings the lakes, mountains and adventure — SUP boarding, kayaking, biking, walking and even paragliding over Lake Bohinj.

Then into Croatia for the coastline, beaches and islands, with the pace naturally slowing as the trip goes on.

The destinations are only part of the story. It’s how you connect them that can make the difference between a good holiday and a really great one.

That’s the part of planning I love.

Thinking about a road trip? What would be on your list? 🚗

📱 WhatsApp 01737390119
📧 [email protected]

Is anyone else back from their summer holiday and already thinking about the next trip? 🗺️ Clients have already been get...
04/09/2026

Is anyone else back from their summer holiday and already thinking about the next trip? 🗺️

Clients have already been getting in touch about their plans for next year — and, if I’m honest, I have already been planning my next trip too 😇.

Whether it’s a milestone birthday, the next family adventure, a girls’ trip that needs to make it out of the WhatsApp group, or a special celebration, now is a great time to start looking. You’ll have more choice when it comes to dates, flights and hotels, and can often secure your trip with a deposit.

And a bonus… booking a package with me gives you ATOL protection, along with additional financial protection and support for your trip.

Got an idea but not sure where to start? Get in touch and let’s chat it through. I’m happy to share ideas and help you find the right option.

So, what’s your next trip? ✈️

Our first family Asian adventure: Sri Lanka 🇱🇰We’ve just got back from 2.5 weeks in Sri Lanka and it honestly delivered ...
14/04/2026

Our first family Asian adventure: Sri Lanka 🇱🇰

We’ve just got back from 2.5 weeks in Sri Lanka and it honestly delivered on every level. Afternoon safaris spotting elephants and even a leopard, slow days on the beach, revisiting places that meant so much to us years ago, and sharing it all with the boys and my parents.

It was that perfect mix of wild and easy: bumpy jeep tracks and wildlife one day, sandy toes and surfy beach cafés the next. It was the perfect family adventure somewhere that is now a firm family happy place!

If Sri Lanka is on your list and you are not sure where to start with kids or a multi‑gen trip, I am always happy to share what worked for us (and what I would tweak next time).

📧 [email protected]
📱 WhatsApp 01737 390119

Out of office on ✈️ 🇱🇰 ☀️ It's been a whirlwind month, packing in exciting holidays for amazing clients, both new and re...
24/03/2026

Out of office on ✈️ 🇱🇰 ☀️

It's been a whirlwind month, packing in exciting holidays for amazing clients, both new and returning. I'm grateful for all the bookings and referrals so far this year - thank you!

With travel plans confirmed for clients and my own family holiday preparations underway, I'm off to Sri Lanka for our first long haul adventure as a family. Join my stories for some island inspiration & to see what works well for families!

Have a wonderful Easter break ✨.

13/02/2026

Japan is top of the wish list for so many of my customers right now, and I am already planning tailor‑made adventures as far ahead as Easter 2027.

The magic for me is that every Japan itinerary is different. Quiet temples and ryokans, foodie-fuelled city breaks, anime and theme parks, or a mix of it all: I take the time to really understand what you are after, then design a trip that feels like it was made just for you.

When you book through me, you are not just getting a holiday, you are getting a dedicated travel expert from first ideas to landing back home: trusted advice, carefully chosen hotels, smooth journeys and thoughtful little touches all the way.

If Japan is on your radar for 2025, 2026 or Easter 2027, get in touch and let’s start creating your unique Japan adventure.

📧 [email protected]
📱 WhatsApp 01737390119
☎️ 01737390119

✨Thinking about planning your ultimate Disney Holiday?✨I have been working on something for a client & wanted to share t...
29/01/2026

✨Thinking about planning your ultimate Disney Holiday?✨

I have been working on something for a client & wanted to share this for some inspiration in case planning the perfect Disney trip is on your wish list for this year.

💫7 magical nights at Walt Disney World Resort,
💫4 unforgettable nights sailing to the Bahamas on board The Disney Wish 🛳️
💫Finishing up with 2 blissful nights at the beach to relax and unwind at the end of your adventure🏖️

📅 20 July 2026
✈️ London Flights
🏨 Disney’s Coronado Springs Resort
🌙 7 nights
🎟 Disney Magic Ticket
📷 FREE Memory Maker
🚘 Transfers to Port Canaveral
🌙 4 Nights in a Deluxe Oceanview Stateroom with Verandah
💰 With *$250 ON BOARD CREDIT* for a limited time only
🛳️ Visiting Disney’s Castaway Cay and Bahamas
🏨 2 nights Cocoa Beach in an Oceanfront Hotel.
🚘 Transfers back to the airport

Included in the Price of your Disney Cruise
✨ Broadway Quality Shows
✨ Pools, Waterslides & Recreation
✨ Spacious Staterooms
✨ Adult Exclusive Activities
✨ Clubs for Kids, Tweens & Teens
✨ Upscale, Casual & 24 Hour In Room Dining
Plus, even more……

✨️ 𝗙𝗿𝗼𝗺 £13549 per family ✨
️
▪️Based on 2 adults and 2 children (ages 3-9) sharing
▪️Prices are subject to availability and can change
▪️Alternative airports are available for a supplement

Get in touch if up would like more information or a tailored version for you.

📧 [email protected]
☎️ 01737390119
📱 WhatsApp 01737390119

🌲 Lapland, without the crowds — just 15 minutes from Rovaniemi ❄️Looking for a family Lapland escape that feels wild and...
27/01/2026

🌲 Lapland, without the crowds — just 15 minutes from Rovaniemi ❄️

Looking for a family Lapland escape that feels wild and magical, yet still close to the action?

This 3-night Family Wilderness Adventure offers the perfect balance — secluded Arctic nature, just 15 minutes from Santa’s Village, away from the commercial bustle.

Think glass-roof cabins, unforgettable snowy adventures, and cosy evenings beneath the Northern Lights — all taken care of, so families can simply enjoy the magic.

What’s included:
• 3 nights in a glass-roofed Aurora Cabin
• Full board dining (breakfast, lunch & dinner)
• 5km Husky Safari
• 3km Arctic Reindeer Ride
• 2-hour Snowmobile Experience (transfers included)
• Thermal clothing & equipment provided
• Expert guides for all activities
• Private airport transfers to/from Rovaniemi

🎅 Optional add-on:
Hidden Home of Santa Experience

This is Lapland done differently — close enough for iconic experiences, far enough to feel truly special.

Get in touch to chat through your options for Lapland - there are many different suppliers out there & I can talk you through what’s best for you.

📧 [email protected]
📱 WhatsApp 01737390119
☎️ 01737390119

This summer I’ve had the pleasure of creating a completely tailor‑made family adventure to Thailand for a lovely client ...
26/01/2026

This summer I’ve had the pleasure of creating a completely tailor‑made family adventure to Thailand for a lovely client and her family: their very first trip to Asia.

“Ashley was extremely helpful and went to great lengths to ensure we were happy with the itinerary she put together. We are very much looking forward to experiencing everything she has planned for us.”

Bespoke itineraries like this are what I love most - understanding what matters to you as a family, then designing a trip that feels seamless, special and completely stress‑free.

If booking a holiday is still on your January to‑do list, I can help you with:

✅ Tailor‑made family holidays
✅ European escapes and road trips
✅ Long‑haul adventures across Asia and beyond
✅ Fly‑and‑flop beach breaks
✅ Stays in beautiful villas and stylish hotels

I take away the stress of planning so all you need to do is count down the days and enjoy.

If you’re starting to think about your next escape, from Europe to long‑haul, I’d love to help bring it to life. Get in touch and let me know what you have in mind, and I’ll do the rest.

📧 [email protected]
☎️ 01737390119
📱 01737390119

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