Shetland Wool Adventures

13/10/2026

You know that feeling when you’ve dreamt about a place for years? You’ve read about it, bookmarked articles, saved photos on Instagram… and then the trip gets closer and suddenly you feel overwhelmed.

The flights and accommodation are booked and paid for, but work and life get busy, and the planning you meant to do just doesn’t happen.

I know this feeling so well. I always think I have plenty of time to plan, and then the travel day arrives, the research still isn’t done, and I’m beating myself up about everything I could have seen.
If your dream destination is Shetland, our guidebook is the answer. It’s researched in depth and written to be practical, so you can read it in the peace of your own home and arrive ready to make the most of your trip. Shetland is full of hidden gems and little places that are easy to miss if you haven’t prepared, and this is how you find them.

To help you get ahead on planning for next year, we’re offering £5 off with the code SWA10. https://shetlandwooladventures.com/shop/

18/07/2026

Steely skies, sea swims, and a garden finally coming back to life — the latest Postcards from Shetland is up, all about finding a little stillness between tours. 🌿

Link in bio to read “Finding Inner Peace and Feeling Deep Gratitude” — and if you’re not already subscribed, now’s a lovely time to join.
https://misahay.substack.com/p/finding-inner-peace-and-feeling-deep

06/02/2026

✨ HALF PRICE MAGIC FROM SHETLAND! ✨
Escape to the windswept beauty of Shetland — without leaving your armchair. Our beloved Shetland Wool Adventures Journal is now 50% OFF — including our already-discounted bundles!
📖 What's inside each stunning volume:
🧶 6 exclusive knitting patterns from local Shetland designers
📸 Breathtaking photography of rugged landscapes & island life
🏛️ 6,000 years of history & heritage stories
🥾 Walks & hidden archaeological sites
🍽️ Hearty recipes from a Shetland kitchen
👥 Intimate interviews with local makers & knitters
📚 Book reviews & literary excerpts

"Substantial in every sense of the word, this publication is a truly beautiful thing" — Kate Davies, Scotland-based knitwear designer

Started with love during the pandemic to keep the connection alive when travel wasn't possible. Every contributor lives, loves, and breathes Shetland.

Over 25,000 copies sold worldwide from Alaska to Australia!

👉 Please use code SWA50 at www.shetlandwooladventures.com/shop

BONUS: Purchase the paper journal and get the digital knitting patterns FREE via email — start your project immediately!

🎁Stack your savings! Our bundles are normally discounted 10% (or more) — now take an additional 50% OFF that already-reduced price!
Whether you're planning your first trip to Shetland, reliving cherished memories, or simply adore Fair Isle knitting and island stories, this is your invitation to feel amongst friends.

29/01/2026

Our new short video captures the essence of Shetland: Your Essential Travel Guide, created by people who live and breathe the islands. For the next few days only, enjoy £5 off with code PLAN26 — perfect if you’re starting to plan a future Shetland adventure. Watch the video below or get your copy of the guidebook at www.60northpublishing.com/shop

Shetland is a place that stays with you.Where rugged cliffs meet the Atlantic, where ancient Norse and Scottish heritage intertwine, and where light, weather...

08/09/2025

Turned 44 last week ✨ and I’m still sitting with the feeling. This year feels different — slower, quieter, more about presence than striving. I’m learning to want less noise and more stillness, and to notice the beauty right in front of me.
I wrote a little reflection on my Postcards from Shetland Substack - if you’d like to have a read, the line is in the profile.

Also, if you’re looking for a good book recommendation, I’ve just finished The Place of Tides by James Rebanks. It was the perfect companion for a birthday pause. It’s a lyrical reminder of resilience, tradition, and the small, steady work that truly matters.

One thought from the book I’ll carry with me into the upcoming year: we have to show up day in, day out, for years and years, doing the work… It is the only way we can make our own tiny deeds add up to become the change we all need.

Grateful for 44 years, for this book, and for the gift of slowing down. 🌊📖

08/09/2025

Summer is slipping into autumn, but we’re still making the most of these bright days — soaking up the sunshine, walking, and noticing the little shifts that come with the change of season.
✨ If you’d like to read more, I’ve shared a new piece on my Postcards from Shetland Substack — a September reflection about the shifting seasons, the end of tour days, and the adventures ahead. It’s a mix of journal notes, photographs, and small seasonal moments that I hope will bring you a little pause and inspiration.
Link in the bio 🔝

07/07/2025

Another truly amazing group – what a joy it was to spend this unforgettable time together! Between the peaceful rhythm of our knitting sessions and the breathtaking beauty of hiking through Shetland’s wild landscapes, every moment felt special. So many laughs, stories shared, and memories made. Thank you, ladies, for bringing such warmth, creativity, and adventurous spirit to this journey. Until next time!🧶🥾🐑

24/06/2025

Another wonderful Shetland Wool Adventures group – such a joy to spend time with this lovely bunch of ladies from Ohio! 🧶✨ Safe travels and thank you for bringing your warmth and enthusiasm to Shetland.

08/06/2025

What does it really take to organise a knitting tour in Shetland? Part logistics puzzle, part weather gambling, part faith that everything will work out.

Our first Knitting & Hiking tour of the season just wrapped up, and I’m still processing all the magic - from persistent rain in Mousa to glorious sunshine at Culswick, from ancient brochs to contemporary makers, from raw wool processing to fine Shetland lace knitting.

There’s something special about putting half a dozen makers from around the world together in these islands that creates bonds extending far beyond the week itself. Whether you’re getting drenched in a Shetland downpour or discovering the intricacies of traditional techniques, it’s the shared experiences that make it unforgettable.

I’ve written about the beautiful chaos, the incredible people, and why these tours mean so much to me. Link in bio for the full story.

📷 Photo credits SWA Knitting & Hiking guests - thank you so much!

&HikinginShetland

04/06/2025

The first Knitting & Hiking 🧶🥾 group of the season was nothing short of epic! Shetland weather threw everything at us - wild gale-force winds, a day of solid rain, but also some glorious sunshine.

We explored Shetland’s most wonderful corners:
• The ancient Broch of Mousa (built c.100 BC) with
• with its bird colonies and puffins
• Dramatic Eshaness cliffs & blowholes and the rugged beauty of Northmavine
• Beautifully picturesque Culswick at the Westside
• Shetland sheep & ponies with and

And learned from the best:
• Colour inspiration from the landscape, Shetland haps, as well as a natural dyeing class with
• Mood boards and colour with Joanna at Ninian
• Fair Isle techniques with
• Yarn production process at
• Wool sorting and grading with at
• Shetland lace and with
• Pattern inspiration from and her Shetland knitwear collection.

And we were looked after wonderfully at the by the amazing and enjoyed her delicious food. And of course this amazing adventure was expertly led by Gill, our guide and driver extraordinaire.

From ancient brochs to vintage knitwear collections, from archaeological walks to cozy knitting circles - this group embraced every adventure!

What a wonderful bunch this was - thank you for being such a magical group! Already dreaming of our next island adventure.