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Bespoke trips of a lifetime, made easy! Unique trips to Europe & worldwide that you can select, tailor and book fully online in less than 20 minutes.

See www.awesomeexperiences.com. Add Friends below for daily ideas & tips for your next big adventure! An premium travel company focusing on trips of a lifetime and special events, such as experiencing the Venice Carnival, Viennese Balls, Holi, The Day of the Dead, Siena Palio etc. Arranges small groups or individual travel. Head to www.awesomeexperiences.com for more info.

26/06/2026

STRONG ENDORSEMENT OF AX AT THE TRAVEL MASSIVE ANNUAL TRAVEL STARTUP COMPETITION

Last night was one of those moments that reminds you why building a travel startup is worth the journey.

Awesome Experiences was one of just five companies selected to pitch at the annual Travel Massive Startup Showcase, held alongside the TravelTech Show London and sponsored by Stripe.

We were pitching to an audience of more than 100 senior figures and experts from across the travel and travel technology world.

Congratulations to Kyte, an excellent B2B travel technology venture for low-cost airlines, which deservedly won the competition.

For Awesome Experiences, what mattered most was the strength of the response from both the judges and the audience. We received a very significant share of the votes, together with strong endorsement for our vision of the future of premium tailor-made travel.

In particular, the feedback highlighted:

✅ A clear product-market fit for affluent tailor-made travellers

✅ The right balance between AI-powered personalisation and human expertise

✅ A differentiated business model in a crowded travel landscape

✅ The strength and credibility of the founding team

✅ The traction already demonstrated to date

For an early-stage founder, independent validation from people who deeply understand both travel and travel technology is incredibly valuable.

Fundraising remains challenging in today's environment, with geopolitical uncertainty, tighter capital markets and rapid advances in AI making many investors understandably cautious. That makes this kind of expert endorsement all the more encouraging.

A huge thank you to Travel Massive, Stripe, the judging panel and everyone who came along, asked questions and voted. It reinforced our belief that the market is ready for a fundamentally better way to discover, tailor and book life's most memorable travel experiences.

The journey continues.

09/04/2026

Someone just tried to hack this account....

08/04/2026

The future of Experiential travel won’t be AI alone. It will be a blend of technology and people.

Some believe the future of travel will just be an LLM on your phone.

But when you’re deep in an unfamiliar country—navigating language, culture, and potential risk—you’re at your most exposed. Plans change. Things go wrong. And when they do, an LLM is just… a smarter guidebook. It doesn’t fix anything.

When the unexpected hits—strikes, cancellations, security issues—you don’t want answers. You want action. You need someone who knows their way around, knows the system, and knows who to call.

That’s the real gap.

Awesome Experiences exists to bridge it.
Technology where it adds speed and control to booking.�Experts on the ground where it really matters.

Because the future of travel isn’t AI or people.
It’s both-working together

16/10/2025

Recently launched a fully online bookable showcase of AX Gen 2 and attach a prototype we have just built for the homepage for the new platform, with a whole new design theme.

07/08/2025

Can LLMs Really Book a Complex Travel Itinerary? An Experiment.

We're constantly told that Large Language Models (LLMs) can create amazing travel itineraries, and will soon be able to actually book them for us. But how good are they really? I decided to put them to the test.

I asked ChatGPT, Gemini, and DeepSeek to perform a basic task for any experiential trip: create a table of 25 top events in Venice for June 2026 and provide booking links to relevant sites.

The results were telling:
* None of the LLMs could complete the task even after multiple attempts and various prompt changes.
* They all struggled with accuracy, using historic data for future events, and only one could even suggest more than 5 events.
* Website links were all generic, broken, or completely irrelevant (e.g. several links to "swimming with dolphins in Negril").
* They all issued disclaimers that any information provided needed to be independently verified before being used.

For an LLM to truly create and book a complex, event-based itinerary, it needs to be seamlessly integrated with a booking engine that has real-time inventory access and API permissions to tens of thousands of third-party activities, events, ticketing and experiences websites. But currently there’s no such platform - few of the aggregator platforms have significant real time inventory links to individual (rather than group) activities.

Our approach to experiential travel at Awesome Experiences is to use AI specifically designed for this particular task, so you don't have to wait for a paradigm shift in how the internet works to be able to plan and book your perfect trip. You can do it right now with technology available today, not in several years’ time.

Want to learn how we do it? Contact us at [email protected] or visit our website at www.awesomeexperiences.com.

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19/07/2025

Travel AI: It’s Science, Not Magic

Every week, I hear wild expectations about what AI will soon do in travel. It reminds me of the internet hype in 2000. ‘Agentic AI’ is the latest buzzword true believers trot out when what they really mean is ‘magic’ - or ‘some as yet uninvented new technology’. So let’s get real about what AI—especially LLMs—actually does.

AI models like ChatGPT analyse data (mostly public) and predict responses based on statistical patterns. That’s it. No magic. No crystal ball.

They use web crawlers to find data—just like Google—but hit a wall at CAPTCHA gates and paywalls. And guess what? The most accurate, up-to-date travel content usually sits behind those. So don’t expect insights from the latest Lonely Planet or in-depth local tips unless someone’s fed them in manually.

Even official tourist sites can be outdated or spoofed by commercial clones with questionable content. Try asking three LLMs the same travel-related question—you’ll often get three totally different answers. Ask about a just-launched camera or car you know about? You’ll frequently be told that the previous model is still the latest and the new one doesn't exist. Now multiply that information inconsistency across a 20-stop itinerary…

What you do get from LLMs is a good mashup of historic consensus—basically a better Fodor’s guide. Great if you want some general ideas of what to do and where to go. But if you’re after hard-to book sights you're in for a nasty surprise; and if you're into specific interests—like fishing whilst on holiday in Denmark — you're likely to find that it mixes up your beloved trout with tuna. In any case, you certainly can’t expect the detailed itinerary it suggests to be remotely bookable as shown, as it has limited if any access to current data on ticket availability.

So if I’m spending £10,000 on a trip, I’d want:
• A curated itinerary from a real up to date expert
• The ability to tailor it to my passions
• Confidence that someone local can step in when reality on the ground doesn’t quite follow the plan

AI is a powerful tool. But it’s just that—a tool. Not a travel agent. Not a fixer. And definitely not a magic wand.

If you are interested in the real world use of AI for booking bespoke travel, contact Awesome Experiences at [email protected].

This article was fact-checked by ChatGPT itself and found to be accurate, based on the latest information it has access to.

10/07/2025

At Awesome Experiences, we’ve always said we offer “the fastest and easiest way to book your trip of a lifetime.” That’s still true – our platform remains up to 20x faster than traditional booking methods. But as AI evolves, so does our vision.

We’re now focused on making bespoke travel easy – not just quick to book. Because AI’s role in travel goes well beyond search and tailoring.

⸻

A New Frontier: Safety and Smarter Travel

One of the biggest issues in travel today is safety. For a long time, we assumed travel was relatively secure – but that’s no longer the case.

Despite being cautious, I’ve personally been robbed three times in the past year – from cyber scams to physical theft. These risks are real, and increasing.

AI is already vital in cybersecurity, but its potential goes much further. In Rome, where I was robbed twice, I noticed travellers using electric golf buggies with local guides were far less exposed to crime than those on foot. In San Francisco, I test-rode one of Amazon’s Zoox autonomous taxis. You can easily imagine these vehicles offering guided, secure, stop-to-stop sightseeing in the future.

⸻

The Human Touch Still Matters

We don’t see AI replacing human guides just yet. That’s why we work with local destination experts who can adapt plans in real time, solve problems on the ground, and deliver truly personalised service.

Things rarely go exactly as planned when travelling — and local knowledge is still the best tool for dealing with the unexpected.

⸻

Looking Ahead

As AI advances, we’ll continue to integrate it into more aspects of the travel experience — from design to delivery to in-resort support. But at the heart of it all remains our mission:

Bespoke trips of a lifetime, made easy.
And yes — AX is still 20x faster than any other way of booking bespoke travel.

⸻

06/07/2025

Big announcement today about Awesome Experiences. If you want to see just how revolutionary our new AI Trip Builder rapid search and tailoring App really is, contact me for access. We believe it's set to revolutionise bespoke travel!

27/06/2025

SOMETHING TOTALLY NEW IN BESPOKE TRAVEL

Many AI travel startups today claim to deliver ‘experiential tours’ by stitching together flights, hotels and activities from online aggregators. But this approach overlooks a fundamental reality: in today’s overcrowded travel landscape, the real challenge is access to inventory.

Over-tourism and rising demand mean many idealised itineraries are simply unbookable. Museums are closed on Mondays. Iconic attractions sell out weeks or months in advance. Local holidays, festivals and strikes throw plans into disarray. No amount of AI-generated inspiration can fix things if the Louvre is full or Machu Picchu is closed.

Agentic AI—AI that acts—is the latest buzzword. But it faces a giant obstacle: CAPTCHA and blocked access to live availability. Owners of scarce inventory don’t want bots crawling their systems. So they lock them out.

That’s where Destination Management Companies (DMCs) come in. On-the-ground experts with insider knowledge, access to scarce inventory through personal contacts, and the ability to flex your plans on the ground in real time as things change. DMCs solve real-world problems that AI alone cannot.

At Awesome Experiences (AX), we’ve embraced this reality rather than ignored it. Our travel platform uniquely combines the speed and personalisation of AI with the deep local expertise and inventory access of handpicked DMCs. When AX first launched (pre-pandemic), it became AmEx Business Cards’ most successful travel promotion of all time - generating over £60m of verified sales enquiries in its first week alone.

Now, we’re back—with a next-generation, fully online bookable showcase. It delivers fast, tailored itineraries powered by AI, yet grounded in real, online-bookable, expertly operated experiences, covered by full financial protection, 24/7 support - and a concierge service if you need something truly unique.

We’re signing up partners and investors right now. If you want to be part of the future of tailor-made travel—built on what works in reality rather than in theory—get in touch through AwesomeExperiences.com.

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https://www.awesomeexperiences.co.uk/

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