16/04/2026
I’m all for using technology to our advantage.
But what happens when we overestimate its capabilities?
Yes, AI can scan the internet and return information in seconds.
But does it actually:
✧ verify what’s accurate and what isn’t?
✧ understand nuance, context, and value?
✧ ask creative questions to discover what it really is that you want and need?
Because travel planning is far more intricate than it seems.
It’s about making the right decisions, even the smallest ones, that shape the entire experience.
And expertise actually goes far beyond the design and flow of an itinerary.
It’s knowing when the hotel will be a catfish, how to handle emergencies, and having the right local partners to make everything extra special on the ground.
AI has its strengths.
But when it comes to planning something meaningful and complex, there’s certainly no real comparison with human experience.