International Magic

International Magic International Magic is an experience design studio, creating new modes of interaction and visual com Creating new modes of interaction and experience.

Digital Product Passports by International Magic for Maison Margiela, created with OTB Group OTB and the Aura Blockchain...
21/07/2026

Digital Product Passports by International Magic for Maison Margiela, created with OTB Group OTB and the Aura Blockchain Consortium .

Live since 2023, the platform links each garment to a unique digital record of authenticity, ownership and product story.
EU legislation will soon require Digital Product Passports across the fashion industry. This project shows how that infrastructure can become a meaningful part of the customer experience.

Tap the label and the garment verifies itself:
Scan NFC → Verify ownership → Unlock digital twin → Explore product story

Our work spanned platform architecture, product authentication, film production, token infrastructure and the design of the customer-facing experience.

A continuation of the brand transformation and design system we created for the maison.

Full project at intmagic.com

14/07/2026

Spring/Summer 2026 by International Magic

Credits:
Film: International Magic
Creative Director: Martine Rose
Stylist & Art Director: Tamara Rothstein
Hair Stylist: Gary Gill
Makeup Artist: Marina Belfon-Rose
Set Design: Polly Philp
Casting Director: Isabel Bush
Manicurist: Lauren Michelle Pires
Movement Director: MJ Harper .j.h.a.r.p.e.r
Music: Sasa Crnobrnja
Lighting: Palace Design
Production: CEBE Studio
PR: Agency Eleven

Part Two of our recent identity for the State of Fashion Biennale, 2026.This time, we focus on the diverse range of appl...
19/06/2026

Part Two of our recent identity for the State of Fashion Biennale, 2026.

This time, we focus on the diverse range of applications, including campaign photography, exhibition artwork, merchandise, and the exterior OMA pavilion. And, of course, the giant floor-to-ceiling receipts that detail a full (fabricated) breakdown of the human hours and material costs required to bring the exhibition together.

IM: Connor MacDonald
Curators: annezzzzzz
SToF: .ruisch Renee van der Hoek MUMSTER MOVEMENT
Exhibition Scenography: OMA

Album art by International Magic for the OG Dj Spanish Fly 🌎 and his forthcoming LP “Cadillac Warning” on untitled (re...
17/06/2026

Album art by International Magic for the OG Dj Spanish Fly 🌎 and his forthcoming LP “Cadillac Warning” on untitled (recs)

Thanks to:
IM team Connor MacDonald
Alex, Camilla & Joe at untitled (recs)
Will Skeaping William Skeaping who brought this incredible project to life
And DJ Spanish Fly himself. Legend of the game ❤️

Photo by n ē v a

Expansive identity design & campaign by for the State of Fashion Biennale , uniting visual systems, editorial design a...
05/06/2026

Expansive identity design & campaign by for the State of Fashion Biennale , uniting visual systems, editorial design and photography across print, digital and physical space. The 2026 edition, Available to Promise, runs 14 May to 28 June in Arnhem, NL.

Led by the wonderful curatorial team of Anne Zhou , Anouchka van Driel and Shanu Walpita with Exhibition Scenography by .eu

The exhibition looks beyond clothing to the systems, labour, supply chains and ecosystems that shape fashion today.

The 2026 Biennale has an unusually expansive subject matter, and so the use of metaphor, reference and subversion of known tropes and standards offers a shortcut to complex and compelling communication. Text and image can say a lot while keeping the message bold and immediate.

We examine each chosen pillar from within its own space. By borrowing and bending the language of hypebeasts, conglomerates, manufacturers and logistics companies we draw contrasts that span global industries and allow the viewer space for thought, inviting humour, absurdity and a critical eye on hidden systems we don’t often consider.

Thanks to IM core team & SToF team for their trust and support .ruisch .vanderhoek +

Photography by

More to come…

19/12/2025

We had a lot of fun working on the campaign artwork, graphics & retail stores for the latest & collab, expanding their ongoing partnership into a new arena: the world of gaming. Special thanks to and IM team & 🕹️🕹️🕹️

07/10/2025

Type design & 2D animation in collab w/ .inc who created this incredible film for

Special thanks to our team .shanks

Client: Beats By Dre ()

Creative Directors: Alex Bowring, Michael Malowanczyk (.work), Daniel Spooner

Client Producer: Perrin Rausch

Direction, Design and Production: Traum Inc (.inc)

Director: Thomas Traum ()

Exec Producer: Doireann de Buitlear (.debuitlear)

CG Artists: Douglas Bowden (), Felix Feldmann (.feldmann), Jake Greenwood (), Kenan Van Looveren (.spaces), Nick Zieroff (), Sakke Soini (), Yurii Khomovskyi ()

Modeling: Nick Zieroff ()

2D Motion Design and Typography: International Magic , Tiernan Crilley (.shanks), James Spink ()

Editor / VFX Supervisor: James Littlemore ()

VFX Post Production: Free Folk ()

Colour Grade: Marty McMullan at Free Folk ( )

Music: UP&AT’EM ()

Sound Design: Marlon Beatt ()

DOP: Jeremy Valender ()

Live Action Production: Patrick Duguid

Motion Control Tech: Adam Kirby ()

1st AD: Jai Lusser

Focus Puller: Mike Linforth

2nd AC: Liam Reardon

DIT: Daniel Turner

Set Design: Studio Augmenta ()

Stylist: Natalie Roar ()

Sports Choreographer: Colin Nell ()

Talent Gymnast: Georgia Mae Fenton ()

Talent Yoga: Natalia Dwyer (.d)

Talent Basketball: Chinedu Bowens

Talent Agencies: Fortetalent Group (), Sport And Motion  ()

VFX Post Production - FreeFolk Team ()

Exec Producer - Cheryl Payne

Line Producer - Robyn Guthrie

Lead Compositor - Rob Sheridan

Colour Assistant - Edward Webb

Lead VFX Editor - Luke Greig

Compositors - Leo Meggle, William Woods, Cerys Steenhuis, Sophia Harrington

Flame Artist: Alexis da Camara ()

Freelance Compositors: Marko Perendija, David Birkill, Mike James, Luca G. Rossetti

VFX 3D: Laurence Dodd

Motion Control: Terra Motion ()

During the last 18 months, we have been working quietly on a new company based in Germany entitled Magic as a Service™.T...
02/10/2025

During the last 18 months, we have been working quietly on a new company based in Germany entitled Magic as a Service™.

Things change... fast. With that comes a need to evolve. International Magic, led by IM co-founder Adam Rodgers will continue to offer creative services and special projects, while Magic as a Service™ led by IM co-founder Stefan Endress will build tools, products, and engineering systems for people who think like us.

More information and initial releases to follow...

SOPHIE 💕
13/09/2025

SOPHIE 💕

Thanks to for having us 🙏 A lovely few days in Berlin.1. I am human, I’m not a robot: embracing change 2. The medium is...
09/09/2025

Thanks to for having us 🙏 A lovely few days in Berlin.

1. I am human, I’m not a robot: embracing change
2. The medium is the message
3. IM crew
4.
5. Outro
6. Boss
7. Boss .kessels signing his amazing book “Incomplete Encyclopaedia of Touch” 👉
8. Boss 🎾🥐
9. Bosses 🍏🇧🇷
10. And relax

Address

London

Telephone

+447854878567

Website

Alerts

Be the first to know and let us send you an email when International Magic posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share