28/10/2026
Accessible Agritourism is a significant opportunity for the sector.
Yesterday, the Agritourism Monitor Farm Programme visited The Rings in Fife, one of Scotland’s most accessible tourism businesses. The meeting was hosted by the Henderson family.
25% of people in Scotland have a disability, and only 4% of those 25% use a wheelchair. Disabilities and additional support needs are very wide-ranging, and not all are visible. For example, someone with autism may seek the peace and quiet of the countryside, with no neighbours, something many farms offer naturally.
The group gained insight into the “Purple Pound”, a term used to describe the collective spending power of consumers with disabilities. A key takeaway for improving accessibility was providing detailed information, including floor plans, videos, and written materials so that guests can prepare for their visit.
All aspects of running a quality tourism business, such as excellent communication and first-class customer service, go hand in hand with ensuring people with additional needs feel welcome and secure.
Participants were also given advice on future-proofing their facilities so they can adjust to individuals' needs, with the option to add items such as ramps, supports, and hoists as and when required.
Thank you to the Henderson Family for hosting such an informative day.
Scottish Enterprise South of Scotland Enterprise Highlands and Islands Enterprise Scottish Agritourism Fife Council
