
24/04/2025
Research shows that 78% of high-net-worth millennials prefer to research and book online before speaking with a broker.
Today’s yacht buyers and charter clients are younger, tech-savvy, and experience-driven.
They expect more than just a luxury vessel—they want a seamless, digitally connected experience.
How can yacht brokers adapt?
Digital platforms, virtual yacht tours, and AI-powered customer service are becoming key elements in the modern yacht-buying process.
Social media also plays a major role, with over 60% of yacht sales now being influenced by Instagram and LinkedIn engagement.
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