19/08/2026
My phone is basically a hotel database…
I spent time in Switzerland this past week, visiting hotels for a client and doing what I’ve been doing for years — looking at hotels through my clients’ eyes.
I honestly have no idea how many hotel inspections I’ve done over the years… a LOT!
And I haven’t just sold hotels for years. I’ve worked with, visited and built relationships with them, so I know what works, what to look out for and, importantly, what ingredients need to come together to make a holiday really work for my clients.
I’m not simply looking for ultra-luxury.
I look at everything from the moment you arrive — the welcome, the staff, the service, the location, the atmosphere and the attention to detail.
But most importantly, I’m asking myself:
Who is this actually right for?
What client?
What family?
What group?
What type of holiday?
I get to know my clients so well that when I’m travelling, I’m constantly thinking about them. I’ll often message a client while I’m away and say:
“You have to check this out — I think this could be perfect for you.”
My phone is full of hotel photos that never make it onto Instagram. They’re there for my knowledge — the rooms, bathrooms, views, pools, restaurants, little details and things you simply don’t get from a website.
Because that’s what I think I’m really good at.
Not just finding a great hotel, but knowing what will make the whole holiday right for you.
Google can give you thousands of hotels. AI can give you a list.
But it takes human interaction, experience and really knowing your client to understand the difference between a hotel that looks great… and a hotel that you’ll genuinely love.
And that’s something I’ve been doing for years.
