27/09/2026
🌎 Happy World Tourism Day 2026!
This year’s theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism,” invites us to look ahead and reimagine the future of travel.
Technology and Artificial Intelligence are opening new possibilities to make tourism smarter, more accessible, more personalized and more sustainable — while keeping people, culture and authentic experiences at the heart of every journey.
From discovering new destinations to creating meaningful connections, innovation can help us travel better, experience more and build a more inclusive and responsible tourism industry.
Today, we celebrate the power of tourism to connect people and places — and the ideas, technology and human creativity that can help shape its future.
Let’s redesign the way we travel, connect and experience the world.