20/04/2026
PROJECT DESCRIPTION
XpRience Thess was implemented under the Action “Innovation Investment Plans” of the Programme “Central Macedonia” of the ESPA 2021–2027, co-funded by the European Regional Development Fund and National Resources with a total budget of: €393,213.43. The project commenced in October 2021 and was completed in February 2025.
It is an innovative tourism product offering digital guided tours at sites of historical and cultural interest across Thessaloniki, using Virtual and Augmented Reality (AR/VR) technologies. Through specially designed mobile applications, visitors can access 3D visualizations, audiovisual content and digital storytelling that highlight key events of the city’s modern history and the evolution of its urban landscape.
XpRience Thess contributes to the promotion and preservation of Thessaloniki’s cultural heritage, the creation of new attractive cultural routes and the engagement of younger audiences, while also supporting local development and innovation in the field of cultural tourism.