31/03/2026
We are proud to share that our proprietary platforms, Superpunch and Superpunch Roleplay, have been named winners in the 2026 AI Excellence Awards by the Business Intelligence Group.
In 2026, the conversation around AI has officially shifted from "what is possible" to "what is practical." Most organizations are now moving past the experimental phase and looking for a cohesive intelligence layer that can scale.
This recognition highlights a critical inflection point in the evolution of CX. Success today is found in embedding AI directly into operational workflows, replacing fragmented tools with a system that learns and adapts in real time. By integrating predictive analytics with immersive, AI-driven simulations, we are helping brands move from reactive support toward autonomous, self-optimizing operations.
“We are honored to be recognized in the 2026 Artificial Intelligence Excellence Awards for our work in Superpunch,” said Jason Rosser, EVP, Solutions & Operations Strategy at IntouchCX. “We are redefining how teams prepare for real customer interactions through AI-powered roleplay, enabling agents to practice, get real-time feedback, and improve in live simulated environments before engaging with customers. This drives faster readiness, higher quality conversations, and measurable performance gains at scale.”
Russ Fordyce, Chief Recognition Officer at Business Intelligence Group, notes that this win reflects where the market is headed: practical AI that solves real problems, earns trust, and delivers measurable value. This recognition highlights a team that is not just participating in the AI shift, but helping define what meaningful progress looks like.
For 25 years, we have partnered with global brands to design, deploy, and scale technology-enabled solutions that drive growth. We believe that 2026 is not the year humans become obsolete, but the year they become more essential than ever to the strategic ex*****on of AI.
This milestone is a direct result of the ingenuity of our global teams, whose tireless innovation ensures that as we scale with AI, we never lose sight of the human heart that makes our work meaningful.
Want to know more? Read our full press release here: https://www.intouchcx.com/thought-leadership/intouchcx-recognized-with-2026-ai-excellence-award-for-superpunch-and-superpunch-roleplay/
